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Bentley College Graduate Student Wins New England Direct Marketers Association Award

May 15, 2002

WALTHAM, Mass.- Kendra L. Raymond of Danvers, MA, a student at the McCallum Graduate School of Business at Bentley College, was the winner of the first annual Marketology Prodigy Award presented by the New England Direct Marketers Association (NEDMA). This award is given by NEDMA to young direct marketing professionals who have shown exceptional talents in the field of direct or e-marketing.

Raymond, who will graduate in May 2003 with an MBA from Bentley, is the Internet services manager at Directech eMerge, a direct and Internet marketing agency based in Burlington, MA. She is responsible for overseeing the implementation of all Internet marketing programs including online seminars. In five years with Directech eMerge, Raymond has executed well over 200 online events using multiple technologies and formats. In addition to pursuing her MBA, she also teaches in the Information Age Marketing Certificate program at Bentley's Center for Executive and Professional Education.

I was very pleasantly surprised, said Raymond about winning the award. I felt honored that my company would think to nominate me, let alone that an organization as well-known in the industry as NEDMA would select me as the first recipient in the award's history.

Barry Silverstein, Directech eMerge CEO, nominated Raymond for the award. He wrote, "She is an innovator and a doer with a rare combination of technical and marketing talent, everyone here wouldn't be at all surprised if Kendra Raymond was recognized as a Marketology Prodigy."

NEDMA's application defines a prodigy as someone with extreme skills and talents, demonstrated at a young age. We're looking for someone who has already mastered and added to the science and art of direct marketing before the age of 30. It could be someone who has found innovative ways to target that always elusive customer; someone who has raised the bar when it comes to production standards; someone who has pushed the envelope creatively; or, of course, someone who has simply achieved what we are all after truly extraordinary results.

Raymond, 28, credits her parents, Robert and Joyce Colmbeboth life-long teachers as the big influences on her choices and successes. She received her undergraduate degree in 1995 from the University of Notre Dame.

The New England Direct Marketing Association is a regional, professional association for all those interested in direct marketing. Membership is composed of leading area companies that use direct marketing, direct marketing agencies, independent professionals, educators, and students. NEDMA sponsors an extensive series of events, including monthly business/dinner meetings with a Creative Forum immediately preceding the meetings.

BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit

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