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Bentley College Students Capture Two First Place Trophies in Society for the Advancement of Management Competition

April 16, 2002

WALTHAM, Mass.- Bentley College undergraduate students took home two first place trophies for the second consecutive year in the annual management case analysis competition at the Society for Advancement of Management (SAM) meeting in McLean, Virginia.


Two five-member teams defended their titles in both the Open Division and the Joseph Bush Undergraduate Division, competing against 25 other teams from schools such as Texas A&M, Villanova, and University of Illinois.Members of the Open Division team included Brian Mawdsley (Shrewsbury, MA), Daniele Ferrari (Verona, Italy), Flavio Naggi (Milan, Italy), Peder DuRietz (Stockholm, Sweden), and Nic Van Broekhoven (Antwerp, Belgium


The members of the Undergraduate Division team included Hiu-Kei Chow (Cambridge, MA), Michael Hadzipanajotis (Brockton, MA), Serene Haddad, Americo Gomez, and Zeeshan Mirza. Teams in the competition received the case two months prior to the event. This year's case was about Gannett, one of the largest newspaper publishers in the United States. The teams researched and worked to formulate a 15-minute presentation on the future of publishing and Gannett. Each team presented before a panel of three judges, and the judges based their decisions on both the quality of a team's ideas and its overall presentation.


Both Bentley teams were coached by John Seeger, professor of Management, and Louis Chin, associate professor of Operations Management. Bentley students first took part in the SAM case analysis competition in 1998, winning second and third place. In the following years, Bentley's teams continued to dominate the competition, winning an Open Division championship in 1999 and the Undergraduate Division in 2000.

BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit

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