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Boston Stock Exchange Announces Corporate Partnership Program

January 20, 1999


The Boston Stock Exchange (BSE) today announced the details of its Corporate Partnership Program, a major marketing and branding effort launched in conjunction with its relocation to a new facility in the financial district. This initiative, which was created to help fund public exhibits at the BSE's new 100 Franklin Street site, including a street-level Data Wall and interactive Visitors Gallery, has established partnerships with seven local and national organizations.

In addition to the seven Corporate Partners, the BSE has established relationships with Boston Magazine and WBZ TV 4. A special section about the BSE will appear in the February edition of Boston Magazine, and News 4 This Morning will kick-off a daily business segment live from the new trading floor on February 8th.

The BSE Corporate Partnership Program consists of Lead and Associate levels of sponsorship opportunities. Partners are entitled to a range of benefits including advertising spots during the WBZ TV News 4 Boston Stock Exchange Report, advertisements in the February Boston Magazinespecial supplement, special signage at the new BSE, and access to various Exchange events and receptions. The partnerships are for a 12-month period beginning in February.

Lead Partners include:

  • Bentley College
  • Bridge Information Systems
  • Liberty Funds Distributor, Inc.
  • State Street Global Advisors
  • Associate Partners include:
  • Fidelity Investments
  • Stratus Computer, Inc.
  • Le Meridien Boston

The BSE moved to its new site over the long holiday weekend and began trading on Tuesday, January 19th. The official ceremony to mark the move and the opening of the Visitors Gallery to the public is scheduled for February 8th with Mayor Thomas Menino, and state and federal officials participating.

"We are building on our new visibility in the financial district with these valuable partnerships in the corporate community," said Nicole J. Kalicki, a marketing and communications official for the BSE. "The early success we've had with our first sponsorship program is beyond our best expectations. We hope to continue to reach new audiences, promote the Boston Stock Exchange brand in Boston, and offer valuable educational resources to the general public," she added.

The Boston Stock Exchange, Inc. (BSE) is a premier, national equities exchange that offers exceptional market quality, highly specialized products and services, innovative technology, and outstanding customer service to the investment community. Long regarded as New England?s exchange, the BSE has from its beginnings played an important part in the development of the region?s financial markets, serving public companies, investment institutions, and brokerage firms. Also important is the vital role the BSE performs today as a national, competitive exchange within the strongest capital market system in the world.

Bentley College

At Bentley College in Waltham, the focus is on business, people, and technology. Nearly 4,200 undergraduate, 1,600 graduate, and 2,500 continuing-education students learn in an environment that integrates information technology with a broad business and liberal arts curriculum, gaining the knowledge, skills, and experience demanded for careers in a global economy. Visit

Bridge Information Systems

Bridge Information Systems is a global financial information company. Through terminal and market data feed products, BRIDGE and its affiliate companies supply more than 280,000 users with information and news on equities, fixed-income products, foreign exchanges, derivatives and commodities. With 4,500+ employees worldwide, BRIDGE is headquartered in New York City and has major regional centers in Europe, the Middle East, Africa, and the Pacific Rim. Visit

Liberty Funds Distributor, Inc.

Because no single investment manager can be all things to all investors. Liberty is the exclusive distributor for mutual funds managed by a select group of distinguished investment managers that includes Colonial, Crabbe Huson, Newport and Stein Roe & Farnham. Each of these experienced investment managers offers a distinct investment discipline, helping financial advisors and investors build diversified portfolios to address long-term financial goals.

State Street Global Advisors

State Street Global Advisors (SSgA) is known worldwide for its singular focus on investment management. Operating from 29 offices in 15 countries, it serves individuals, institutions, corporations and governments. Part of State Street Corporation (stock symbol STT), SSgA is proud of its Boston heritage which began in 1792 on nearby State Street. Visit or call 617-664-4378.


On June 9, 1948, WBZ-TV 4 went on the air as New England?s first television station, starting a tradition of innovation and commitment to excellence in television journalism. New Englanders have come to depend on WBZ 4 for its comprehensive news coverage and its involvement in community issues. The station?s experienced team of news anchors and reporters offers continuity, perspective and a regional familiarity unrivaled in New England. Visit

Fidelity Investments

Fidelity Investments is the nation's largest mutual fund company and a leading provider of financial services. Fidelity offers investment management, retirement, brokerage, and shareholder services directly to individuals and institutions and through financial intermediaries. As of November 30,1998, Fidelity had total managed assets of $715.9 billion and more than 28,000 employees. Visit

Le Meridien Boston

As Boston's premier French hotel, Le Meridien provides impeccable service and amenities in an upscale and discreet setting. Located in the former Federal Reserve Bank of Boston, this elegant hotel offers an unparalleled historic ambiance, four-star cuisine, and luxurious accommodations. For information call 617-451-1900.

Stratus Computer, Inc.

Stratus Computer, Inc. is the premier supplier of computer systems and services where continuous availability is a critical need. Offering a broad range of computer platforms and professional services, Stratus markets its systems and solutions across a range of industries in more than 60 countries. Visit

BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit

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