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Pursuit of Genuine Social Awareness Can Pay at the Bottom Line

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Pursuit of Genuine Social Awareness Can Pay at the Bottom Line

Marketing Professor Rajendra Sisodia explains how the  "conscious capitalism" movement will benefit companies who adopt it for the right reasons. His research has proven companies that put customers before profit actually make more money in the long run. 

FEATURE STORY

Newsroom
by Meredith Mason  January 12, 2018

President Larson, along with guest experts, joined Bloomberg’s Carol Massar and Cory Johnson, to talk about how college and universities are preparing graduates to navigate diverse environments. 

TOPICS: News

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