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The Bentley University Brand

Our brand reflects the ideas, values, and qualities that define and differentiate us. It’s our cultural DNA, our heritage as an institution of higher learning, and the core values that unify us as a community of students, faculty, alumni, and employers. It is the impression we make in every exchange and at every touch point; how students and visitors experience us on campus, online, and in the world.

These documents outline the verbal and visual standards that are core to representing the Bentley University brand in all our communications. By putting these into practice, we will create a compelling and consistent brand experience that inspires students, builds on our heritage, and elevates our profile in the world.