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Brand Assets

The Bentley University Brand Standards establish consistent use of typography, colors and logos. Together, these elements provide instant recognition while conveying a sense of Bentley's’s character and style — the Bentley brand. A comprehensive identity program maintains the integrity of the Bentley brand and promotes maximum recognition and awareness of Bentley University.

In conjunction with the brand launch, a number of elements were introduced as part of an updated Bentley University brand identity system:

Official Logo

A logo graphically represents the brand identity. It conveys the values that anchor the brand, encouraging both intellectual and visceral responses.

Our Bentley logo incorporates a tribute to Bentley’s proud past and proclaims our brand character, summarized in the word “Prepared,” which stands at the summit of the branding pyramid. The logo is the primary element of the Bentley graphic identity system and must appear on all Bentley communications. It may not be modified in any way.

The shield and the corresponding logotype are complementary in their look and feel, and whether presented in “lock up” or independently, convey a sense of institutional heritage, along with a soaring future ambition.

Correct application of the Bentley logo strengthens the Bentley brand. Use of the Bentley logo and any of the brand's defining elements is restricted to communications that represent Bentley University. It should always be used with reverence to what it represents, and never in an irreverent, playful, or disrespectful way.

Bentley Logo Examples

The Bentley University logo is constructed of two interconnected parts: the shield and the typeface. It is available in different versions. The preferred version for print is vertical stack (reverse) in blue square.


Graduate School Logos

The Graduate School has its own logo versions. 


Bentley University Division Logos

The main logo can be paired with the name of a university division or office. Submit a Project Request Form if you need a logo.

Bentley University Athletic Logo

These two logos are used for athletic and school spirit events. See the Athletic Branding Guide for additional details. 

Logos Dos and Dont's

Incorrect usage of Bentley logo

Official Fonts

The choice of fonts is a critical element in establishing an institution’s visual identity. The official Bentley fonts are Caecilia and Helvetica Neue. The standard version of Helvetica installed on your computer is adequate for most projects. Special circumstances may require purchasing Caecilia and Helvetica Neue. For questions, please contact Claire Anderson at

Color Palette

The approved color palette is based on the brand identity established at Bentley University.

Email Signature Standards

Using consistent email signatures for email accounts is an opportunity to create brand alignment while relaying relevant contact information. In addition, consistent and clear email signatures present a professional appearance for conducting business through email.

Recommended guidelines for faculty and staff members using an email account:

  • Avoid images, logos and vCards: Most email clients process these as attachments or block them by default. So, if you include these in your signature, your email recipients won't know when you send a real attachment and when it's just your email signature. This includes the Bentley logo and logos for social media platforms — they should not be included in a signature.
  • Less is more: Email signatures should be under 10 lines. If you feel you need to add more information, use pipes (|) to separate components adding two spaces between content and pipes. Also, refrain from using quotes or epigraphs in business communications to keep the message professional and to avoid having others assume a particular statement represents the institution. 
  • Font: Use 11-point Calibri which is a standard font on both Mac and PCs and works in all email clients. Non-standard fonts and HTML may not translate across email clients.
  • Color: Dark gray is preferable and consistent with the brand color palette
  • Phone numbers: Include the phone and/or fax numbers you use regularly in an effort to make it easy for others to reach you. Don't include a cell or fax number if it's not something you often use or want to share broadly.
  • Social media: Adding links to social media channels is optional; feel free to promote the main accounts on Facebook and Twitter (see below) or your own office, division, or center's accounts. Remember that using links is preferable to images or logos.
  • URL conventions: No need to use the "www" in a URL unless the URL won't work without it. For example, is used in the signatures below and the link is embedded. 

Email Signature Format and example:


Standard Email Signature Format: 

Office or Division or Center

Building and Room #

175 Forest Street | Waltham MA 02452 
t  781.891.xxxx | c | f
e |
Follow us: Facebook | Twitter | LinkedIn

Sample Email Signature:

Associate Director of Email Communications
Marketing and Communication

Rauch 112

175 Forest Street | Waltham MA 02452 
t  781.891.0011 | c 781.891.1234 | f 781.891.2244
Follow us: Facebook Twitter | LinkedIn

How to Create an Email Signature in Outlook

Follow these instructions to create a signature for use on a single email message, or for all outgoing messages. Note that it will remain possible to send email messages that do not include the signature. Download PDF.

  1. Launch Microsoft Outlook and click on New Email in the Include Group menu bar.Outlook Signatures
  2. With the new, blank, email message open, click Signature from within the Message menu and select Signatures.
  3. From within the Email Signature tab, click New.
  4. Enter a name for the signature and click OK.
  5. In the Edit Signature box, enter your Signature message (use formatting options, if desired) and click OK if done; or, continue to the next step if you’d like to add an image (e.g., a Bentley logo or photo).
  6. To add an image to the Signature, put your curser in the appropriate place and click on the Picture icon.
  7. Browse to select the image and click OK.

Adding a Signature to Outlook Messages

Automatically Include Signature in All Email Messages

  1. Select New Email from within the Include Group menu bar.
  2. Click Signature from within the Message menu and select Signatures.Default Signatures
  3. From within the Choose Default Signatures area, select the email account that the Signature will be attached to.
  4. Select the appropriate Signature from the New Messages drop down.
  5. To have the Signature included in Reply, Reply All or Forwarded messages (not standard practice), select the Signature from the Replies/Forwards dropdown.

My SignaturesAdd a Signature to an Individual Message

  1. Select New Email from within the Include Group menu bar.
  2. Click Signatures and select the Signature to be inserted.

Removing a Signature from an Email Message

  1. Highlight the Signature from within the email message and press Delete.

Creating Digital Stationery

Digital Stationery for use in Microsoft Word

Follow the instructions below to create Digital Stationery for use in Microsoft Word:

1. Download the attached Word file; the highlighted region is what you can edit
2. Remove highlighting by selecting "Review" in the ribbon/toolbar, clicking the "Restrict Editing" button and unchecking the box in the right toolbar called "Highlight the regions I can edit."
3. Save your edits as a Word document, PDF, etc.

Digital Stationery for use in Outlook

Follow the instructions below or download the PDF to create Digital Stationery (in Outlook): 

  1. Launch Microsoft Outlook and click on New E-mail in the Include Group menu bar.
  2. Format the message with all of the elements to be included in the stationery (i.e., images, background color, horizontal lines, fonts, etc.)
  3. In the message window, click the File.
  4. Click Save As.
  5. In the Save As address bar, enter %appdata%\microsoft\stationery and press Enter. This will open the Stationery folder.
  6. Enter a name for the stationery.
  7. Select HTML from the Save as Type dropdown.
  8. Click Save.

Applying Stationery to Outlook Messages

Automatically Include Stationery in All Email Messages

  1. Click on the File tab and select Options.
  2. Click Mail and select Stationery and Fonts.
  3. Click Theme from within the Personal Stationery section.
  4. Select the stationery file and click OK.
  5. Make the appropriate Font selection and click OK.

Include Stationery in Individual Messages

  1. Click on New Items from within the Home tab and select Email Message Using, then More Stationery.
  2. Select the theme or stationery to be included and click OK.


The shield is used as the common foundation for identity, the typeface is Caecilia. The Bentley University logo will appear prominently in all our communication and promotional materials. It is rendered in three versions; each version comprises a locked unit with consistent spacing.


  • Some of these images are higher resolution images that will not display properly in Internet Explorer
  • Right-click on the image to download

Branded Email Templates

We encourage offices and departments to use branded email templates when sending emails to student or faculty and staff distribution lists. Using branded templates ensures brand alignment and presents a professional appearance for conducting business through email. To facilitate this, we have created several branded email templates based on different header images (download the HTML and follow the instructions below):

Note: We do not support the design of custom emails intended for internal distribution.

How to Paste HTML into an Outlook Email

Step 1: Open the HTML email file in your Internet browser (double-click on the file and it will automatically open in your default browser)
Step 2: Hit "Control-A" to highlight all the code and then hit "Control-C" to copy the code
Step 3: Create a new email message in Outlook. In the body field, type "Control-V" to paste the code into your email. Enter the subject line, etc. as you normally would.
Step 4: Remember to send a test to yourself