We spoke with Professor Henri Weijo, a marketing and consumer behavior expert, to discuss how United and Pepsi handled their PR crises and how brands can avoid similar mistakes.
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Bentley Professor of English and Media Studies Gesa Kirsch has been awarded a National Endowment for the Humanities Summer Stipend grant to study the Woman’s Medical Journal, which circulated nationwide from 1893 to 1952, along with the network of women doctors that it helped foster.
Bentley’s Center for Women and Business and the Bentley Research Council recently co-sponsored the second annual faculty/industry roundtable around the stark facts facing the tech industry as it seeks to improve the number of women in its ranks. The conversation was “Diversity In Tech: Addressing the Talent Pipeline and Workplace Culture.”
De León Griffin, an associate professor of modern languages at Bentley, is a scholar of cartonera, which is the act of making books by hand out of cardboard trash.
Sandeep Purao has been on a quest this spring that took him to Copenhagen, Helsinki and Barcelona—all to learn about smart city initiatives and city-university partnerships, and to contribute to research and teaching at Bentley.
The “Suburban Opioid Study” will focus on suburban populations of opioid and heroin users including interviews with users and former users in and around Boston, New Haven, Conn., and Atlanta. With Associate Professor of Sociology Miriam Boeri as co-principal investigator along with a colleague at Southern Connecticut State University, Bentley will receive $142,025 of the $341,565 grant, the first NIH grant to a Bentley faculty member.
Thanks to a Bill and Melinda Gates Foundation grant, Diane Kellogg, an associate professor of management at Bentley University, will soon expand her role as a private sector consultant to a wide array of international government agencies and non-governmental organizations working to improve sanitation and health for people around the world. The challenge is stark: As Kellogg puts it, “2.4 billion people don’t have access to sanitation, so there’s a lot to do.”
Fred Ledley, director of Bentley’s Center for Integration of Science and Industry, shares why long-term research is critical to bringing new drug therapies to market.
New drugs to treat cancer that are now emerging are the end products of research begun in the 1970s and ‘80s, a new study by Bentley University has found, demonstrating the importance of long-term research in bringing new therapies to market.
The Russian Academy of Sciences’ Institute of Linguistics held a special session on the scholarship of Bentley’s Dean of Arts and Sciences and Interim Co-Provost, Daniel K.