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When it comes to political campaigns, it’s no surprise that money talks. What is surprising is that it’s not how much a candidate spends, but where and how they spend it that matters.

Jeff Gulati, associate professor of political science at Bentley University, can discuss how funding impacts election outcomes and issues around candidates’ spending including:

  • Data mining and why it matters
  • Why TV ads are a waste of money
  • Reaching voters where they are, digitally and physically

If you would like to learn more or arrange to speak with Gulati, please contact Joanna Howarth, jhowarth@bentley.edu, 781-891-2725