Millennials

The Millennial Point of View

Isabel Runge, College Junior

As a junior in college, with many friends in their senior year, and others already a couple years beyond school, I have to admit that my main priority for the next couple of years is to be employed after graduation. With the employment and unemployment rates what they are, most of the people I’ve talked to are terrified of not being hired.

Millennials are getting creative to survive a bleak economy, as they zero in on entrepreneurship to earn a buck, do what they love and make a difference. And it’s working.

Advertisers are crazy about the millennial generation. Now top brands have landed on a radical new way to seduce the largest consumer demographic in the modern era. They are subtly leading them into a deep relationship that is as fascinating as it is foreign. And it’s all leveraged by millennials’ aptitude for electronic devices, something that 80 percent of respondents to Bentley University’s PreparedU study said will enable millennials to transform the workplace. Could it also change the global consumer landscape?

Liberty Mutual Insurance (LMI) has that special mix of “flexibility and structure” that Gen Y craves, with lengthy onboarding processes and training programs to address any potential preparedness gaps between the classroom and the workplace.