When it comes to their careers, millennial women want the same thing as men: to be successful. And while the path to success may differ on some levels, the two sides are converging more than we think.
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Despite the fact that 85 percent of all brand purchases — a total of approximately $7 trillion annually, or more than half of the American GDP — are made by women, men still dominate the leadership, branding and product development decisions at most consumer brands. At advertising agencies, a paltry 3 percent of all creative directors are women, according to the Marketing to Women Conference, and men also firmly dominate investment decisions in consumer-facing ideas at venture capital firms.
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Something in Bentley’s PreparedU study caught my eye: About a third of business executives and recruiters surveyed disagreed that a college degree is a sign that someone is ready for the workforce.
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As the 11th employee of Waltham-based startup Care.com, reporting directly to CEO Sheila Marcelo, I had a front-row seat to the company’s early history and its mission to create a bias-free, progressive corporate culture where every single employee — regardless of gender, age or diversity — could thrive.
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During the course of adopting their son from Rwanda, Jessica Honegger and her husband met a group of Kigali women affected by the genocide who wanted to start new lives but were struggling to find employment. The couple seized the opportunity to crowdsource microfinance funding among a group of friends and sponsored the women through sewing school.
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The reality that professional women face subtle biases in the business world has entered the public consciousness of late. A major Hollywood studio bought film rights to Sheryl Sandberg’s Lean In: Women, Work, and the Will to Lead. A movie based on the gamble that the American public will come out in droves to see a fictionalized version of a powerful woman rising to be chief operating officer at Facebook.
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Even as the PreparedU Project focuses on women in business, especially millennials, the topic continues to engage the media as well. In the coming weeks, we’ll round up some of the best, saving you time to further the cause of equality in the workforce — a true millennial value.
Matt Lauer Continues to Show Chauvinism on Today Show
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Millennials are rapidly becoming a significant part of the workforce — accounting for more of a third of all workers today, and projected to be close to half by 2020. Still, our PreparedU survey reveals that 66 percent of millennials still feel misunderstood by older generations. The media is trying to help, devoting a bunch of recent coverage and commentary to millennials. Here’s a quick summary of some of the best.
How College is Like Sunscreen
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When it comes to rising in the business world, women have what it takes in spades, according to respondents to Bentley’s PreparedU research study. Indeed, the study is one indication among several that job-hunting millennial female college graduates may actually have a distinct edge over male peers. That’s because just about everyone Bentley surveyed, including employers, finds millennial women better prepared and able to offer superior organizational and interpersonal skills.
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