New Majors Advance Search for Talent
Most colleges reserve the term “market demand” for business courses. Here the phrase takes a different turn, informing two new majors — Professional Sales and Creative Industries — that answer employers’ call for skilled professionals.
The move marks Bentley as the only major university in the northeastern U.S. with an undergraduate major in Professional Sales. An unusual collaboration gives both programs a distinctive edge. In developing the majors, which launched this fall, faculty had significant input from Career Services and corporate partners.
...