The Soft Side of Cesar Hernandez: Learning to thrive where business, technology and analytics collide
To reach today’s savvy consumer, understanding just analytics, marketing or technology isn’t enough. You need to see the big picture.
Because while having technical expertise is nice, it’s not worth much if you can’t communicate that knowledge to others in different disciplines. That’s why top business schools like Bentley University are focusing more on improving so-called soft or civic skills, no matter what your field.
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