Welcome to Pricing Hell
Assistant Professor of Marketing Shelle Santana offers insights on why so many companies are increasing the use of add-on fees and personalized pricing.
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Assistant Professor of Marketing Shelle Santana offers insights on why so many companies are increasing the use of add-on fees and personalized pricing.
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In this story looking at how company statements on the Gaza conflict are being received, data from the Bentley-Gallup Business in Society Report is highlighted for revealing that 41 percent of consumers believe that businesses should take a stand on current events, down from 48 percent last year.
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As Major League Baseball rolls out new rules, History Professor Chris Beneke authors an op-ed taking a historical look at the sports’ enduring struggle with time.
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Research co-authored by Economics Professor Dhaval Dave reveals that lifting the mask order had practically no effect on COVID-19 cases.
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