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Coming into the master’s program from a background in marketing, Ma knew the value that data analysis would provide her as a marketer. A key aspect to succeeding in marketing is being able to spot trends and adapt accordingly; utilizing data begins to eliminate the human error in that process.

Bentley's MS in Marketing Analytics recently ranked # 21 in Eduniversial's annual rankings of best graduate Marketing programs in North America.

No two MBA students are alike. If you plan to join their ranks, you can be sure that your reasons for pursuing an MBA, your personal life, and your financial resources won’t be the same as anyone else’s.

In 1985, big box retailer Home Depot’s stock dropped 23 percent. The reasons why were complex, and it took a dedicated leadership team to resolve those issues.

By Jennifer Wright

Nilam Shete worked in business analytics for five years before deciding to pursue a master’s degree at Bentley University.

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