You are here
Office Hours: A Q&A with Professor, Marketing, Paul D. Berger
A Professor of Marketing, Paul D. Berger’s teaching interests include core statistics, marketing research, research methodology, experimental design, and data analysis. He holds a Ph.D. from the Sloan School at Massachusetts Institute of Technology.
How did you get started teaching in the graduate Marketing Analytics program?
I joined Bentley's faculty and the courses I have always taught were those in the marketing analytics program.
What excites you about the research you’re working on now?
Much of the research I do is cutting edge marketing decision-making and that is exciting.
What are the top professions this degree program will prepare students for?
Working for a company doing analytics of some type, not necessarily marketing analytics, although marketing is the most fruitful area of a company for applying analytics.
What educational background will be most helpful to students coming into your program?
The background is not a critical issue. However, if I needed to pick something, I would pick either statistical software exposure or training in quantitative methods
What’s your favorite thing about working with Bentley graduate students?
They all seem so smart and the vast majority love learning what I teach.
What was your first job after grad school?
I became a faculty member directly after finishing my Ph.D. program.
U.S. News & World Report ranked Bentley No. 2 among regional universities in New England and the Mid-Atlantic states, up from No. 3 last year, highlighting Bentley’s high-quality faculty and academic programs along with the strong value that students receive from a Bentley education.