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More Americans believe businesses are good for society

65% of Americans believe businesses have a positive impact, up 10 points since 2022

Which best describes the impact businesses have on people’s lives?

65% of Americans believe businesses have a positive impact, up 10 points since 2022

How Great Businesses Create Both Profit and Purpose

A thriving business isn’t just about doing good. It’s about building an economic engine that sustains that good. CEO and Founder of Guardian Bikes, Brian Riley, explains why he believes true impact starts with profitability and how successful companies serve their customers, employees, and communities through a sustainable model.

Janelle Estes, Lecturer in Experience Design and Director, Master's in Human Factors in Design program - Bentley UniversityWhen businesses embrace experience design, they focus on what people truly need and put humanity at the heart of how products are created and services are delivered. This approach goes beyond a profit-focused mindset to consider broader social and environmental impact. By designing experiences with intention and care, companies can drive meaningful business outcomes while helping to shape a better world." 

Janelle Estes
Lecturer in Experience Design and Director, Master's in Human Factors in Design program
Bentley University

Jonathan White, Executive Director, Bentley Service-Learning and Civic Engagement Center and the Bentley Social Innovation Incubator Associate Professor of Sociology - Bentley UniversityBusiness done right by embracing triple bottom line principles of people, planet and profit, has a positive impact on local communities and on pressing national and international issues that affect us. As this trend continues, more of us value the positive impact that business can have in acting as a force for good."

Jonathan White
Executive Director, Bentley Service-Learning and Civic Engagement Center and the Bentley Social Innovation Incubator
Associate Professor of Sociology
Bentley University

Fewer Americans See Diversity as a Business Priority

69% of U.S. adults say it is extremely or somewhat important for businesses to promote diversity, equity and inclusion — the lowest level since tracking began in 2022. 

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