Waltham, Mass. - Who is the greenest brand of all? According to Generation Y the answer is directly tied to their perceptions and not necessarily reality. Those are the results of a 2008 study conducted by Bentley's Center for Marketing Technology (CMT). The CMT surveyed 2,127 college students from across the country with an average age of 21.8., known as Generation Y, the next major consumer group and a key target of marketers.
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In a heartfelt keynote address to approximately 1,000 Bentley undergraduate students at the 89th commencement ceremony on May 17, John Mackey, chairman and CEO of Whole Foods Market, urged graduates to follow their hearts, to use obstacles as opportunities for growth, and to help create "conscious businesses" in the 21st century.
As Bentley College seniors make their careers plans, many pledge to hold prospective employers socially accountable.
On May 15, 2008, the Women’s Leadership Institute hosts Detours and OnRamps Forum, a one-day conference presented by the organization Detours and OnRamps: A Forum on the Issues Facing Mothers in the Workplace. This conference is designed as a practical resource for working mothers, working women considering motherhood, and mothers taking some time off from a career but planning to rejoin the workforce in some form.
“The goal of the workshop is to help faculty better prepare Bentley students and our international partner students to thrive in increasingly globalized economic, social and cultural contexts.” Nader Asgary, Director of Cronin International Center
"Businesses need to take a much more holistic and proactive approach to identifying, assessing and analyzing risk in today's rapidly changing global business world." -- Tony Buono, management professor and coordinator of the Bentley Alliance for Ethics and Social Responsibility
“This workshop gives faculty the tools to inspire and teach ethics to tomorrow’s business leaders and decision-makers. The concern for teaching ethics knows no boundaries as evidenced by extensive and continuing international faculty participation.” -- Tony Buono, Management Professor and Director of the Bentley Alliance for Ethics and Social Responsibility
For the second consecutive year, Bentley College researchers were awarded two grants from PricewaterhouseCoopers as part of its international PwC INQuires program, established to assist faculty and PhD students seeking to increase the knowledge base that contributes to the practice of auditing and tax.
Waltham, Mass. – Tory Johnson, CEO of Women for Hire and “Good Morning America” consultant, will be the featured speaker at the Women’s Leadership Institute (WLI) Bentley College event Gearing Up: Strategic Tools for Career Advancement on Friday, May 9, from 8:00 a.m. – 4:30 p.m. in the LaCava Executive Dining Room on the Bentley campus.
Bentley Associate Provost for International Relations and Cronin International Center Director Nader Asgary was invited to present at the Higher Education Summit for Global Development in Washington D.C., April 29-30, hosted by Secretary of State Condoleeza Rice, Secretary of Education Margaret Spellings and the U.S. Agency for International Development (USAID).