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Why Parachute and Etsy let subscribers opt out of Mother’s Day marketing

Fortune |

Marketing Professor Susan Dobscha explains why many companies are returning to a more personalized approach to marketing.

Bentley University holds ‘double header’ commencement at Fenway Park

Boston Globe |

The Boston Globe features Bentley's commencement at Fenway Park with a story including descriptive details, quotes from keynote speaker Gloria Larson and positive messages shared on social media. 

‘The perfect way to end the year’: Bentley holds graduation at Fenway Park

7News Boston |

Bentley University Holds Graduation at Fenway Park

NBC10 Boston |

NBC10 Boston Reporter Jeff Saperstone features Bentley's Class of 2021 in his report on commencement at Fenway Park.

Fenway Park hosts graduations for Bentley, Emerson classes of 2020, 2021

WCVB -TV |

Reporter Josh Brogadir reports live from Fenway park as Bentley celebrates commencement.  

Labor experts: The power of unions starting to rise again

Worcester Business Journal |

Economics Professor Dave Gulley explains why the current climate could lead to a resurgence for organized labor.

‘I feel like I’m drowning’: Women business owners keep hitting new barriers to federal loan aid

The 19th |

Professor and Chair of Management Linda Edelman highlights that one of the biggest problems women entrepreneurs face is getting seed money. 

Rapid COVID-19 Vaccine Development Built on Over $17 Billion in NIH Funding for Vaccine Technologies

SciTechDaily |

New research from The Center for Integration of Science and Industry reveals that the unprecedented development of COVID-19 vaccines was made possible by more than $17 billion of research on vaccine technologies funded by the NIH prior to the pandemic.

Older auditors are being forced out at firms despite pulling in bigger fees

Accounting Today |

New research co-authored by Accounting Professor Rani Hoitash reveals U.S. auditing firms are pushing out experienced partners who bring in just as much revenue as younger partners.

Why we should be leery of companies entering political fray

The Hill |

Executive Director of the Hoffman Center for Business Ethics, Jeff Moriarty, authors an op-ed outlining the reasons why corporations should refrain from political activity.