Boston Globe business reporter Diane Lewis visited an undergraduate management class and spoke with professors Susan Adams and Aaron Nurick for this feature on how B-Schools across the country are examining corporate responsibility and responding to recent accounting scandals in the news. To read the story, which appeared on February 23, 2003, click here:
You are here
Boston Globe business reporter D.C. Denison visited a senior honors marketing class recently for this report on how Bentley faculty and students work hand-in-hand with corporate partners in Class a testing ground for students -- and products By D.C. Denison, Globe Staff, 2/23/2003
The new emergency preparedness public service campaign launched by the American Red Cross and Duracell, the battery division of The Gillette Company, walks a fine line but may still be successful, says Simon Moore, crisis communications expert and professor of Information Design and Corporate Communications at Bentley College in Waltham, MA.
WALTHAM, Mass. - While experts are seeking answers to recent auditing fiascoes at Enron and Tyco, three Accountancy professors at Bentley College have brought a high-level IT tool into the mainstream of the classroom to educate and better prepare the accountants of tomorrow.
Waltham, MA - Preliminary research from the first phase of a three-part Bentley College market research study provided early indications that the Tablet PC is a strong contender to become the technology of choice for students, faculty and staff at the nation¿s leading colleges and universities, indicates Marketing professor Perry Lowe, who is overseeing the project.
Contest Challenges Students to Articulate How Network Technology Can Change Business; Winner Awarded Scholarship
WALTHAM, Mass. - The latest results of Alloy's 360 Youth College Explorer-Study, conducted by Harris Interactive®, reveal the '10 best tips' for marketers as they attempt to reach college students. A random survey of faculty and students at Bentley finds the study to be quite accurate.