Force for Good Survey
Business can be a powerful force for positive change in our society. But are businesses doing enough to live up to that potential and make the world a better place? We asked 5,757 people across America what they thought about the impact of business. In which areas are businesses most effective at improving people's lives? And where are businesses falling short?
Here are highlights from the findings.
55% of Americans believe business has a positive impact on society
Which of the following best describes the impact businesses have on people's lives?
82% of Americans believe small businesses positively impact people’s lives
Which of the following best describes the impact small businesses have on people's lives?
Professor of Management
71% of young Americans think businesses hurt the environment
Which of the following best describes the impact businesses have on the planet/environment?
Assistant Professor of Natural and Applied Sciences
Americans think business and government have a lot of power to make a positive impact but they’re falling short of their potential
How much power / how effective are each of the following at making a positive impact on people’s lives?
Professor of Political Science
62% of Black Americans – and only 33% of white Americans – think the federal government is effective at improving people’s lives
How effective is the federal government at making a positive impact on people’s lives?
Maricruz Ariana Osorio
Assistant Professor of Global Studies
75% of Democrats – and only 18% of Republicans – say businesses should speak out on topics in the news
Do you think businesses should take a public stance on current events?
Professor of Philosophy
Beyond profits: 88% of Americans think companies should try and make the world better
How important is it that businesses aim for the following social and environmental goals?
Trustee Professor of Economics and Management
84% of young Americans say businesses should promote diversity, equity and inclusion
How important is it for businesses to promote diversity, equity and inclusion? Reduce their carbon footprint or emissions? Percent answering “important”
Professor of Marketing
88% of Americans say companies should make the world a better place but only 24% say companies do it well
What % of Americans say each is important for businesses to do vs. % who say businesses do it excellent or well?
Professor of Marketing
72% of Americans say they’d pay more for a product from a company that treats its employees well
Would you be willing to pay more for a plain T-shirt if it were made by a business that is known for _______?
Associate Professor of Sociology
Why does this matter?
71% of young Americans say they’d switch jobs to work at an organization that has a greater impact on the world
E. LaBrent Chrite