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Matters of Preference

Dipayan Biswas wants to know what you like. More to the point, he wants to know why you like it. The associate professor of marketing has studied people’s responses in sampling “experiential” products -- beverages, music, fragrances, and the like – which appeal directly to the senses.

His research into the factors that influence consumer preferences has turned up a surprise: A product’s impression on the taste buds or ear drums matters less than you would expect. More influential, perhaps, is the order in which products are sampled.

Surviving Natural Disaster

A hurricane, tornado or flood that destroys homes and property goes beyond individual harm. Entire communities suffer.

In the aftermath of an event like Hurricane Sandy, which devastated the New York-New Jersey shore in fall 2012, we naturally ask how people can rebuild their lives. But on a broader level: what makes one community or region better at responding to a natural disaster and surviving its aftermath? 

Economist Sees Trust in Market Behavior

Jeff Livingston would like to change the way that fellow economists see the world. His research challenges the “rational pursuit of self-interest” as the standard driver of market behavior. Where did he find evidence to back an alternative view that incorporates trust? On eBay.

Malaria Prevention: A Train Wreck?

Malaria, that ancient scourge, survives. Over the past century, as sanitation and medical advances have conquered or controlled other diseases, malaria has resisted eradication. In 2010, the disease infected about 219,000,000 people and killed 660,000, almost all in developing countries.

Why?

Out of the Shadows

Chile struggles with legacy of dictatorship

When Kristin Sorensen made her first doctoral research trip to Chile, she packed light. “I used a cardboard box for a table, and bought a couple of pieces of camping furniture for the living room,” she says of the 2002 visit. “I didn’t want to invest in a lot, because I knew I’d be leaving soon.”

Now, seven years and eight return trips later, Sorensen has invested plenty. The Bentley assistant professor of global studies has built a career around her passion to understand Chile’s struggles in the aftermath of dictatorship.