Database of the Month: Ad$pender
Ad$pender from Kantar Media is a web based tool that you can use to track spending on advertising by industry, company, brand or product. Ad$pender provides the current five years of national spending on internet, television, magazines, newspaper, radio and outdoor (billboard) channels. Data is accessed through customizable reports which are available to download as a spreadsheet or view in .pdf format. Questions you can answer using this resource include:
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