Due to the winter storm, day and evening classes will be CANCELED and offices CLOSED on Jan. 26

Visit www.bentley.edu/emergency for more details including changes to dining and shuttle service.

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Database of the Month: Sports Market Analytics (SMA)

By Dominique Winn

June 12, 2018

Database of the Month, SMA, Sports Market Analytics

Answering questions about sports as a business and analyzing consumer information relevant to sports are easy and fun tasks with Sports Market Analytics. Formerly called SBRNet, Sports Market Analytics (SMA) delivers industry news, summaries, metrics, articles and statistics about sports through a user-friendly and well-developed site. SMA organizes its demographic information into 2 spheres:

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