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Presenting: Hospitality Visitor Information Report
Bentley Center for Marketing Technology has collaborated with IAPBD (International Association of Professional Brochure Distributors) to research the impact of travel and hospitality literature in hotels worldwide.
The results reveal interesting and useful trends in tourist information, and how it is used and valued by tourists. This survey data suggests that any hotel considering the removal of printed material from their property and relying only on digital information should think twice before acting.
Download the full report here:
Center for Marketing Technology
The CMT supports the development of best practices in marketing strategy, research and customer insight that enables students, faculty and business professionals to implement innovative and actionable marketing programs. We provide the essential consulting, education and research for business partners and academia to deliver digital sustainable marketing strategies that shape our connected world.
Every Center for Marketing Technology (CMT) research project demands a custom approach to uncover big ideas and subtle insights. We develop real-time marketing strategies based on learning through consumer opinions and attitudes, product and service usage, customer satisfaction, data analysis and trend forecasting. Learn more about our qualitative and quantitative research:
Annually, we host more than 250 focus groups and more than 150 e-surveys targeting groups from 1,000 to more than 100,000 respondents. Our research impacts major product launches, sales and marketing strategy, pre and post purchase planning, and return-on-investment decisions.