Center for Marketing and Technology

The CMT supports the development of best practices in marketing strategy, research and customer insight that enables students, faculty and business professionals to implement innovative and actionable marketing programs. We provide the essential consulting, education and research for business partners and academia to deliver digital sustainable marketing strategies that shape our connected world.

 

Customized Research

Every Center for Marketing Technology (CMT) research project demands a custom approach to uncover big ideas and subtle insights. We develop real-time marketing strategies based on learning through consumer opinions and attitudes, product and service usage, customer satisfaction, data analysis and trend forecasting. Learn more about our qualitative and quantitative research:

Focus Groups  Surveys   Field Studies

 

Proven Results

Annually, we host more than 250 focus groups and more than 150 e-surveys targeting groups from 1,000 to more than 100,000 respondents. Our research impacts major product launches, sales and marketing strategy, pre and post purchase planning, and return-on-investment decisions.

Academic Papers