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Center for Marketing Technology

Presenting: New International Visitor and Tourism Information Report 2016

 

Bentley Center for Marketing Technology has collaborated with Visitor International, the International Association of Visitor Information Providers, to research the impact of travel and hospitality literature at visitor destinations worldwide.

The results reveal interesting and useful trends in visitor information and how print brochures and digital sources are perceived by the traveling public. This survey data suggests that visitors value the utility and convenience of printed brochures, maps and guides in addition to digital sources. It reveals the complexity of influences and touch points experienced by visitors during their ‘customer journey’.

Download the full report here:

New International Visitor and Tourism Information Report 2016

Press Release November 2016

 

Center for Marketing Technology

The CMT supports the development of best practices in marketing strategy, research and customer insight that enables students, faculty and business professionals to implement innovative and actionable marketing programs. We provide the essential consulting, education and research for business partners and academia to deliver digital sustainable marketing strategies that shape our connected world.

 


Customized Research

Every Center for Marketing Technology (CMT) research project demands a custom approach to uncover big ideas and subtle insights. We develop real-time marketing strategies based on learning through consumer opinions and attitudes, product and service usage, customer satisfaction, data analysis and trend forecasting. Learn more about our qualitative and quantitative research:

 

Focus Groups   Surveys    Field Studies    

 


Proven Results

Annually, we host more than 250 focus groups and more than 150 e-surveys targeting groups from 1,000 to more than 100,000 respondents. Our research impacts major product launches, sales and marketing strategy, pre and post purchase planning, and return-on-investment decisions.

 

Academic Papers   Seminars

 

 

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