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The Center for Marketing Technology plays an integral part in marketing programs at Bentley. Students gain a full grasp of software options, familiarity with research tools and techniques, and knowledge of the new digital marketing frameworks.

The CMT provides four project and collaboration rooms, including a state-of-the-art focus group suite with a 10-12 seat discussion room and an adjacent observation room equipped with a one-way mirror that allows researchers to record and observe focus group discussions. The centerpiece of the CMT is the 39-seat Mac-networked SMART classroom featuring cutting-edge technology for marketing analytics and presentations. The CMT incorporates Smart Board to facilitate more interactivity and collaboration that actively engage students and transform learning.

CMT students and guests have access to the research software being used in industry today, including Qualitap, QualtricsTAPSCAN, SPSS and MediaMark Reporter.

Please click on the photos to see more details.

Focus Group Suite 

eResearch Lab                               Consumers & Technology Lab                          



Classroom & Meeting Rooms

Classroom                    Satellite Lab              Data Analytics Lab