Tutorial

Please click on the links to view the tutorials.

SPSS: SPSS, also known as PASW (Predictive Analytic Software), is a program that works with statistics. It is a popular program that allow you to store data, analyzing data, and producing charts and graphs of results.

QUALTRICS: Qualtrics is a survey tool. It facilitates the creation of survey instruments, distribution of the surveys, data storage and analysis.

QUALITAP: Qualitap is a software tool used by ad agencies and marketing groups to identify consumer's behavior patterns.

TAPSCAN: TAPSCAN is a software tool used by media planners (ad agencies) to decide where to place their client's radio commercials.

PERSEUS: Perseus survey is a tool to create surveys that can be conducted using the Internet.

MEDIAMARK: MediaMark Reporter provides information on demographics, lifestyles, products and brand usage, and advertising media perferences reported by a sample of over 25,000 United States consumers.