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Insider Intelligence

Database of the Month: Insider Intelligence (formerly eMarketer)

By Lisa Curtin

As the result of the merger of two research firms—eMarketer and Business Insider Intelligence—the eMarketer database is now known as Insider Intelligence. Although the name has changed, the content and global coverage has not! Researchers will continue to find research reports, forecasts, performance metrics, charts, trends, and analysis. So, what changes will you notice? Insider Intelligence combines the strengths of both brands to provide robust coverage of five core areas:

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