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New Database: MRI-Simmons Insights

By Lisa Curtin
May 17, 2021

The library is very pleased to announce the addition of MRI-Simmons Insights to our collection of marketing and consumer research databases. MRI-Simmons Insights is replacing Mediamark University Reporter, which will be deactivated at the end of June.  

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What is MRI-Simmons Insights?

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Analyzing the Impact of COVID-19 on Consumers, Markets & Industries

By Lisa Curtin
May 14, 2020

Many of the library's business research databases are publishing special analysis of the impact of the global COVID-19 pandemic on consumers, markets, and industries. Below is a roundup of key resources providing unique and timely content to keep you up-to-date and well informed.

Search tip: Look for a special COVID-19 link, button, icon or banner on the landing page of each database to be directed to their collection of COVID-19 insights, analysis and statistics. Then, conduct keyword searches in the databases to search for additional information.

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Database of the Month: Mediamark Reporter - Consumer Survey Data

By Lisa Curtin
July 10, 2019

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