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demographics

New Database: MRI-Simmons Insights

By Lisa Curtin
May 17, 2021

The library is very pleased to announce the addition of MRI-Simmons Insights to our collection of marketing and consumer research databases. MRI-Simmons Insights is replacing Mediamark University Reporter, which will be deactivated at the end of June.  

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What is MRI-Simmons Insights?

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Database of the Month: Mediamark Reporter - Consumer Survey Data

By Lisa Curtin
July 10, 2019

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Resource of the Month: Mosaic USA Consumer Segmentation

By Lisa Curtin
November 13, 2018

This month we are highlighting Mosaic® USA, a unique and valuable resource for students and researchers seeking consumer demographic and psychographic information for GB214, GB320, marketing projects, and corporate immersion projects!

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