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Students in the trading room

Financial Sustainability

Focus Area 5

A student sitting in the classroom


  • Showcase our campus assets and facilities to attract and engage new audiences.
  • Enhance and expand our traditional undergraduate programs and pathways.
  • Support and invest in our faculty and staff to enable this strategic plan.

Selected Actions

  • Increase the use of campus facilities and attract new audiences throughout the year with strategically aligned, Bentley-facilitated conferences, external conferences and workplace services.
  • Advance the university’s naming strategy to increase fundraising related to existing buildings and programs such as the Bentley Arena, academic centers and residence halls.
  • Create new collaborative spaces on campus that support innovation and a thriving environment for students, faculty and staff.
  • Launch a wider range of summer programs to attract pre-college, Bentley and non-Bentley students.

Bringing the Plan to Life

Wall Street 101

Wall Street 101 welcomes rising high school juniors and seniors to campus to learn about trading stocks, investing and managing a portfolio.

An Assist for Student-Athletes

A gift from David L. ’87 and Wendy M. (Calderon) ’88 Giunta will modernize the Bentley Arena weight room to help student-athletes be their best.

Shankar Venkataraman Headshot
COVID made it clear that higher education is at a crossroads. Those who emerge stronger post-COVID will be determined in large part by the answer to the question: Who is willing to introspect, ask difficult questions and be prepared to address tough realities? The strategic planning process is a first step in the right direction by starting to ask these questions in a systematic way.
Shankar Venkataraman
Associate Professor of Accounting