Bentley in the News Summer 2008

Seattle Post-Intelligencer. Professor of Marketing Rajendra Sisodia comments on an appearance by the Dalai Lama at the Seeds of Compassion conference in Seattle, Wash. Quantitative research backs the Dalai Lama’s view that corporate compassion can bring “a positive result” for a company’s bottom line, observes Sisodia, who profiles such organizations in his book Firms of Endearment (April 14, 2008). The newspaper and web site 7 Days (Dubai, UAE) enlists Sisodia to discuss the benefits of high-performance marketing, in “Brand New Thinking” (January 10, 2008).

The Boston Globe. The inauguration of Gloria Cordes Larson as the first female president of Bentley is featured in a front-page story (March 29, 2008).

Boston Business Journal. The paper names graduate student Ravneet Kaur an MBA All-Star for 2008. Her academic and community service achievements, both locally and abroad, inspired the honor (March 21 to 27, 2008).

CNBC. Jeff Gulati, assistant professor of international studies, offers his expertise on Wall Street’s allegiances in the U.S. presidential race, for the story “Market Hedges Bets on Democratic President Race” (March 5, 2008).

Financial Times. Michael Page, joining Bentley on May 1 as dean of business and the McCallum Graduate School, is touted as one of the best-connected deans in Europe. The connections span both the academic and the corporate worlds, according to the article (March 5, 2008).

WBZ-TV/CBS Boston. A story about this year’s record-breaking number of college applicants features Vice President for Enrollment Management Joann McKenna and the Undergraduate Admission Office (February 19, 2008).

The New York Times. Mark Frydenberg, senior lecturer in computer information systems, discusses his use of the Microsoft program Popfly as an educational tool, in the article “Mashups Are Breaking the Mold at Microsoft” (February 10, 2008). Other online and print sources to cover the story: CNET News, Monitor Today, The Dispatch (Lexington, N.C.) and The Houston Chronicle (Texas).

CFO.com. Assistant Professor of Accountancy Rani Hoitash weighs in on the benefits of transparency when explaining CFO compensation to the Securities and Exchange Commission; the article is called “What's In Your Wallet?”  (February 1, 2008).

Newsday. Greg Hall, an associate professor in the Natural and Applied Sciences Department, addresses the topic of teenagers who form online relationships, for the article “Parental Guidance: Chat with Internet Pal’s Mom (January 14, 2008).

Compiled by Public and Media Relations

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