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News and Communications

ForeignPolicy.com and MarketWatch. Professor of Marketing Rajendra Sisodia is a media resource on several topics in his field. For the Letters department of ForeignPolicy.com, he and a colleague spar with the writer of a previous article, on whether globalization leads to greater market share for fewer players (January/February 2008). Sisodia also supplies insights on Indra Nooyi, CEO of PepsiCo Inc., for a profile that appeared in MarketWatch (December 6, 2007).

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Computerworld. Christine Williams, professor of international studies and government, shares expertise on which presidential candidates are most effective in using online efforts to generate offline political activity, for example, to mobilize contacts in key markets to attend caucuses (January 4, 2008). Other news vehicles to highlight research on the topic by Williams and Bentley colleague Jeff Gulati are the Hartford (Conn.) Courant (December 30, 2007) and Government Technology magazine (November 5, 2007).

Financial Week. Len Morrison, executive director of corporate relations, comments on job prospects for accounting graduates, in the article “Demand for Accountants Expected to Rise 10% Early in 2008 (December 5, 2007).

BizEd. The Bentley career resource FalconNet is featured in “New Networking Portal Keeps Students Connected.” The story quotes Director of Undergraduate Career Services Caitlin Blasco (November/December 2007).

Newsday. Adjunct Instructor in Marketing Michael Tesler comments on strategic product placement by retailers, in the article “Your Money” (November 25, 2007).

Associated Press. W. Michael Hoffman, executive director of the Center for Business Ethics, comments on the ethical implications of conducting business in countries that restrict human rights, for the article “Myanmar Crackdown Renews Debate on Doing Business with Repressive Regimes” (December 1, 2007). The Boston Globe tapped Hoffman as well, for its On the Hot Seat business column. He discusses business ethics in corporate America and higher education, in “Urging Firms to Journey with a Moral Compass” (January 6, 2008).

The Boston Globe. Marianne DelPo Kulow, director of the Women’s Leadership Institute at Bentley, is quoted in the article “How to Get Ahead in Boston Without Being Male” (November 17, 2007).

Waltham Daily News Tribune. Associate Professor of Psychology Greg Hall and honor students in his cyber-psychology course are the focus of “Bentley Students Teach Parents Internet Safety (November 15, 2007). The Waltham paper also taps Assistant Professor of International Studies Jeff Gulati to comment on mayoral campaign finances and structures, for the article “Candidates Cashing in on Support. (November 4, 2007).