This Pre-College Program offers high school students a dynamic look into the beauty industry, one of today’s fastest-growing markets. Participants explore how major beauty brands build their businesses, develop marketing strategies and leverage data to understand consumer behavior. A key focus of the program is the influential role social media influencers play in shaping trends and impacting what people buy. Students will analyze real-world case studies, engage in interactive projects, and learn how business, marketing and media intersect in the beauty world.
Beyond the classroom, students gain firsthand experience of college life, dining on campus and connecting with faculty and peers. It’s an exciting opportunity to explore business through the lens of beauty and social influence.
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Who
High school students who want an inside look at one of today’s fastest-growing and most influential global markets
When
This course is offered the following week:
July 6 to 10
Where
Bentley’s beautiful campus located just outside Boston with access to cutting-edge tech labs and a vibrant college environment
Business of Beauty and Social Influencers Schedule
Monday
Morning
Intro: Beauty is Big Business
Early Afternoon Session
Beauty Game: The Lipstick Effect
Late Afternoon Session
Group Activity: Evolution of Beauty
Tuesday
Morning
The Art of Branding
Early Afternoon Session
Develop a brand concept for a beauty brand
Late Afternoon Session
Creative session: Packaging, Logos and labels. Let’s Create!
Wednesday
Morning
Experiential Learning: Field Trip
Early Afternoon Session
Field Trip
Late Afternoon Session
Reflection Learning: Write in your journal
Thursday
Morning
Content is Queen: Beauty
Early Afternoon Session
Influencer Marketing -The Alix Earle Effect
Late Afternoon Session
Beauty Panel Industry Professionals
Friday
Morning
The Future of Beauty: Brainstorm Future Innovations in Beauty
Early Afternoon Session
Technology in Beauty: AI
Late Afternoon Session
Group Presentation-Pitch your own Beauty Brand
Faculty
Professor of Marketing with over 20 years of industry experience in merchandising and marketing. Industry experience as a Merchandise and Marketing Director for large and specialty retailers. I have a passion for understanding consumer trends, connecting brands with people and turning data into strategy.
Teaching Interests: Merchandising, inventory management, entrepreneurship retail marketing and DEI.