Looking to improve the health and wellness of yourself and those around you? Want a career in healthcare but also interested in business? This week-long summer program offers students a comprehensive exploration of the health and wellness industry. From fitness and nutrition to digital health and AI solutions, students will learn the business of this booming industry. Participants will blend hands-on experience with strategic frameworks like stakeholder analysis, design thinking, and behavior change theory. Through immersive field trips to a digital health partner and experiential learning in Bentley's VR classroom, participants gain firsthand insights into cutting-edge health and wellness technologies. From pitching a wellness innovation to setting health behavior goals, the program emphasizes both personal and professional skills needed for success in this field. By integrating business, technology, and the health industry, this program prepares students to lead in the evolving landscape of health and wellness innovation.
This program is an excellent choice for students interested in Bentley’s unique program in Health Industries and a career at the intersection of business and health.
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Who
High school students who want to see the business side of a complex industry and plays an important role in the health of our society
When
This course is offered the following week:
July 13 to 17
Where
Bentley’s beautiful campus located just outside Boston with access to cutting-edge tech labs and a vibrant college environment
Business of Health and Wellness Schedule
Monday
Morning
Introduction to the health and wellness industry
Early Afternoon Session
VR lab experience #1
Late Afternoon Session
Stakeholder mapping exercise
Tuesday
Morning
Designing for wellness and Guest speaker
Early Afternoon Session
Digital health
Late Afternoon Session
Campus consulting project
Wednesday
Morning
Consumer behavior in fitness and nutrition
Early Afternoon Session
VR lab experience #2
Late Afternoon Session
GenAI in health and wellness
Thursday
Morning
GenAI in health and wellness
Early Afternoon Session
Health and wellness industry analysis
Late Afternoon Session
Final project work
Friday
Morning
Regulatory environment & biomedical innovation
Early Afternoon Session
Final project work and Concluding activity
Late Afternoon Session
Presentations
Faculty
Danielle Blanch Hartigan, PhD, MPH is social scientist with interdisciplinary research and teaching interests in psychology and public health. Her research, broadly defined, aims to understand how psychological constructs influence the powerful relationship between healthcare providers and patients to foster patient-centered care and to improve patient perceptions of their care.