Score valuable experience in leadership, business and fitness with Bentley's Sports Business and Performance Pre-College Program. Each morning you will participate in sports performance workouts led by Bentley's strength and conditioning staff. You’ll spend the afternoons exploring the business side of sports with Bentley faculty, learning how to manage teams, organize events and make data-driven decisions that shape winning organizations. Through hands-on projects and interactive sessions, you’ll develop critical leadership, communication and problem-solving skills essential to thriving in today’s fast-paced sports industry.
Explore how strategy, teamwork and innovation drive success both on and off the field. and discover how to turn your love of the game into a future career in sports management.
Students will need to register as residential students in order to access showers for in-between workout and classroom break.
Take the Next Steps
Who
High school students and athletes who want to discover how to turn their love of the game into a future career in sports management
When
This course is offered the following week:
July 20 to 24
Hybrid Format
Sports performance workouts in the morning followed by afternoon sessions exploring the business side of the sports industry.
Sports Business and Performance Schedule
Monday
Morning
Athletic Performance Orientation
Strength and Conditioning Session
Movement Patterns, Technique and Training in the Varsity Weightroom
Early Afternoon Session
What Is a Sport?
How Sports Are Invented
Rules, Competition, and Meaning
Late Afternoon Session
What Is a Sports Business?
Inside a Sports Organization
Introduction to the Falcon Games
Team Formation and Roles
Tuesday
Morning
Developing Speed for Sport
Speed and Agility Session
Difference between acceleration and speed.
Change of Direction vs. Agility
Early Afternoon Session
Performance, Measurement, and Decision-Making
What Gets Measured — and Why
Limits, Tradeoffs, and Context
Late Afternoon Session
Falcon Games I:
Designing the Sport and the Event
Defining Rules and Fairness
Clarifying Goals and Constraints
Wednesday
Morning
Sport Specific Energy System Development
Strength and Conditioning Session
Early Afternoon Session
Sports Economics
Incentives, Scarcity, and Tradeoffs
Labor Markets and Competitive Balance
Name, Image, and Likeness (NIL)
Late Afternoon Session
Falcon Games II:
Identifying Performance Metrics
Collecting and Analyzing Performance Data
Refining Metrics and Constraints
Thursday
Morning
Testing, Evaluation and Introduction to Sports Science
Incorporating technology and data into training decisions.
Early Afternoon Session
Sports Marketing and Branding
Teams, Leagues, and Identity
Fans, Media, and Revenue
Brand Strategy in Practice
Late Afternoon Session
Falcon Games III:
Building the Business Model
Brand, Audience, and Value
Presentation Rehearsals
Friday
Morning
Visit to Puma Headquarters
Performance Innovation in Industry
Early Afternoon Session
Falcon Games
Competition and Evaluation
Late Afternoon Session
Awards and Closing Celebration
Family Reception
Instructors
Chris Beneke
Professor of History and Associate Dean for the First Year Experience and the Bentley Core
Teaching Interests: Baseball as American History; The History of American Sports; The American Revolution; American Thought; The American Religious Experience; The Early Republic; Colonial North America
Michael Dance
Director of Athletic Performance
Dance came to Bentley from American International, where he served as the Strength & Conditioning Coordinator. At AIC, Dance implemented and supervised year-round training programs for all of the Yellow Jackets’ athletic teams. Prior to AIC, Dance was an assistant strength and conditioning coach at both Quinnipiac and Bryant University, where he worked with many of their varsity sports teams.