Objective
To provide entrepreneurial teams with creative design and branding expertise, helping them establish a professional identity and effectively communicate their ideas. This role delivers visual assets such as logos, professional photographs, promotional materials, website design, visual assets, images that can appear on physical products, templates for collaterals, and other branding elements tailored to the unique needs of your venture.
Purpose
The Brand Alchemists are here to enhance the visibility and professionalism of your start-up venture by creating cohesive branding and marketing materials. From designing logos and physical product elements to implementing simple websites and crafting marketing slogans or flyers, this role ensures that entrepreneurial teams have the creative resources they need to stand out. By collaborating with marketing consultants and other team members, these experts play a vital role in helping ventures build a strong, memorable brand presence.
Kyle is a graduate student in the Master of Science in Business Analytics program at Bentley University. He focuses on helping student founders turn ideas into clear, market-ready strategies. He brings experience from global technology and consumer brands including Porsche, ByteDance, TORRAS Technology, and Weex, where he supported go-to-market strategy, campaign optimization, customer growth, and market research across fast-moving and highly competitive environments. Kyle is passionate about helping entrepreneurs understand their customers, refine their value propositions, and design growth strategies that are both creative and data-informed. By bridging business insight with real-world execution, he supports early-stage founders in building sustainable and scalable ventures.