Objective
To provide entrepreneurial teams with creative design and branding expertise, helping them establish a professional identity and effectively communicate their ideas. This role delivers visual assets such as logos, professional photographs, promotional materials, website design, visual assets, images that can appear on physical products, templates for collaterals, and other branding elements tailored to the unique needs of your venture.
Purpose
The Brand Alchemists are here to enhance the visibility and professionalism of your start-up venture by creating cohesive branding and marketing materials. From designing logos and physical product elements to implementing simple websites and crafting marketing slogans or flyers, this role ensures that entrepreneurial teams have the creative resources they need to stand out. By collaborating with marketing consultants and other team members, these experts play a vital role in helping ventures build a strong, memorable brand presence.
An is a second-year graduate student in the MS in Human Factors in Information Design program with seven years of design experience. She combines a strong foundation in visual storytelling with expertise in user-centered design to help organizations create clear, engaging, and impactful brand identities. Drawing from her experience working with Google, Pegasystems, startups, and creative agencies, An has developed the ability to collaborate effectively with cross-functional teams and clients alike. She specializes in building tailored branding solutions for entrepreneurial businesses, helping them stand out, thrive in competitive markets, and authentically reflect their brand values.