Objective:
To equip entrepreneurial teams with valuable market insights by designing market tests for alternative designs, identifying customer segments, refining use cases and personas, conducting market research, analyzing data, and providing actionable recommendations. The E-Hub Marketing Consultants will help shape product and service design plans, design marketing messages and approaches, and ensure that the efforts from the start-up venture are aligned with the needs and preferences of their target audiences.
Purpose:
The Marketing Mavens are here to assist your ventures in making informed decisions about product offerings and marketing strategies. Their recommendations will also help the student teams decide appropriate pricing mechanisms, and the pursuit of potential partnerships with business partners. By conducting thorough market research and analyzing the data, the marketing consultants will provide essential input that helps you refine your marketing models and approach. This collaboration plays a critical role in bridging the gap between innovative ideas and successful market entry, ensuring that your venturs are strategically positioned for success.
Nidhi Chinai is a Marketing Consultant at Bentley University's Entrepreneurship Hub. She is currently pursuing a master's in business Analytics. Nidhi has experience working with D2C startups in eCommerce and health tech. She has also collaborated with various fashion brands and designers at one of the largest brands and lifestyle firms. Her affinity for market research with creative problem-solving helps businesses grow and optimize their marketing strategies. By using data to accelerate campaigns, Nidhi ensures that marketing efforts are both impactful and measurable.