Bentley University News

Over the past decade, marketing has evolved at a lightning speed. Gone are the days when companies would spend hundreds of thousands of dollars on mass mailings while crossing their fingers and praying for a high response rate to their promotion.

Fast forward to 2016. You are browsing the fall collections at your favorite online stores, when you simultaneously open Facebook. The same sneakers that you were looking at moments ago now appear as an advertisement on the side of your newsfeed. Coincidence? Definitely not.

By Nicole Kelman, Associate Director of Undergraduate Admission at Bentley University It’s never been more complicated applying to college, with extensive applications and lengthy college lists. Students need to stay organized to make sure they fulfill each school’s requirements and submit all necessary documents and information on time. I’ve outlined some advice below for every high […]

Mark Duffy always knew he wanted to be in the world of finance. From analyzing technical trends to researching a company’s fundamentals, he’d pepper his friends and family with talk of finance at every turn.

By Jackson Le ’19 Michael Sam, the first openly gay football player to be drafted to the NFL, recently came to Bentley to share his story and the reception was honestly amazing. I had long respected everything that Michael stands for, so when I found out that he was coming to Bentley, I knew that […]

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