With the introduction and expansion of mobile and inbound marketing campaigns, the world of digital advertising and promotions is in an almost constant state of flux. Despite critiques from industry officials that run the gamut regarding the effectiveness of digital media campaigns, marketing budgets are predicted to soar, according to Forbes.

Overall, marketing budgets were roughly 10.7 percent of company revenue in 2013, according to a study by Gartner, but that amount is projected to increase by 8 percent in 2014. Most significantly, digital media marketing was just 3.1 percent of revenue in 2013, but that amount is expected to jump 10 percent in 2014. Digital advertising may be the largest segment of marketing budgets with mobile marketing and digital commerce following.

The numbers show that big businesses may be moving resources to digital efforts faster than previously estimated, which could be good news for advertising and marketing professionals. The U.S. Bureau of Labor Statistics predicts that jobs in advertising, promotions and marketing management are expected to grow by 12 percent through 2022, which is slightly faster than all other occupations, according to Forbes.

It isn't just an American trend, however. The McKinsey and Company Global Media Report 2013 suggested that 63 percent of global advertising growth over the next five years would come from Latin America, Asia Pacific and Central and Eastern Europe. Overall, the report suggested that digital advertising would be the fastest-growing category of marketing in the years to come with a compound annual growth rate of 14.7 percent until 2017. 

The move to digital marketing has been a trend in the industry for several years now. Chief Marketing Officer Council World Wide reported that roughly 66 percent of marketers have moved at least 30 percent of their budgets from more traditional marketing methods to digital marketing over a three-year period ending in 2012.