MS Marketing Class of 2016
Undergrad University of Cape Town
Previous Employer Reddam House
How did Bentley help you get to where you are today in your career?
Bentley’s Master of Science in Marketing Analytics program is made up of a unique combination of quantitative and qualitative marketing courses. Most of the other university programs I considered were geared toward data science and quantitative engineering, but I was looking to build a niche skill set to prepare me for a business analyst role. Coming out of the marketing analytics program, I felt that I had a well-rounded portfolio of skills.The curriculum of quantitative classes, statistical software experience, and supplemental marketing coursework was a valuable combination.
What are the top three skills you gained in your program at Bentley?
- Technical proficiency. Working at the Academic Technology Center (ATC), I helped the university deliver its hybrid courses (online and in the classroom). I became proficient in a lot of different technologies and tools to effectively deliver the online portion of the courses. This work directly contributed to me getting the job as a business technology analyst. The exposure was fantastic.
- Analytical thinking. Through the program, I became very comfortable with analytics. The focus on statistics and marketing analytics proved useful in gaining hard skills, and understanding the outputs of certain models and knowing what to look for.
- Networking. Coming from South Africa, Bentley was truly an international experience for me. It presented good opportunities to tap into local businesses and network within certain industries.
“I gained the technical skills I needed to be in demand.”
What would you tell someone considering your program at Bentley?
Understand what you will get out of the program and what you are looking for. This degree is not an MBA or generic program; it has a very specific focus. At Bentley, I’ve found key professors and people on campus who have really supported me and given me exposure to many opportunities.