The data analytics lab is dedicated to the application of cutting-edge analytical techniques to large-scale data sets in marketing and other business disciplines. Proprietory tools such as SPSS and SAS are used to analyze project based research data. The CMT houses extensive marketing databases, including Arbitron, Mintel, MediaMark, Tapscan, Euromonitor, QUALITAP. There is a conferece table with seven seats so the lab can also be used as breakout room for small group discussions and collaboration through web confernencing.
