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The Future of UX: Is Technology Leaving Us Behind

Published on May 9, 2016 by Janel Pace

Many of us can’t remember what life was like prior to the internet. Paper maps, pay phones, and Blockbuster have all become distant objects in the rear-view mirrors of the past. Today, expectations are high. We’ve become so accustomed to our problems being solved at the touch of a button, the thought of not having it can be debilitating. Technology is a way of life. However, it's advancing at a pace in which one has to question; is it leaving us all behind?

Join the User Experience Center at Bentley University as we discuss this interesting topic. The expert panel discussion, organized to round up the Boston area tech community, will explore the future of user experience as we know it and what's next for us in the technology space. This event is free to all and will take place June 8th at 5pm in Bentley's Executive Dining Room in the LaCava building. Not to mention, there will also be free parking, food and a cash bar.

Moderator and Executive Director of the User Experience Center, Bill Albert, will be leading the discussion along with panelists:

  • John Dalton – VP/Research Director of Customer Experience, Forrester Research
  • Neeta Goplani – Vice President/Director of Experience Design, Digitas
  • William Gribbons - Director, Master of Science in Human Factors in Information Design | Founder and Senior Consultant, User Experience Center at Bentley University
  • Roland Hubscher – Associate Professor, Information Design & Corporate Communication at Bentley University
  • Tom Tullis – Vice President of User Experience Research, Fidelity Investments

The event is sponsored by Bentley University User Experience Center (UXC) and UX Magazine. The UXC is a global consulting group that provides user experience research, design, and strategy services. We offer our clients design solutions based on a unique combination of in-depth industry expertise and scientific rigor. Since its foundation in 1999, the UXC has helped hundreds of clients around the world understand their users’ needs and how those needs can be met by intuitive, effective and engaging design.

UX Magazine ( is a free community resource exploring all facets of experience design. They work closely with practitioners and industry leaders versed in all areas of UX to provide a steady stream of engaging and useful content.


Future of UX: Technology Leaving Us Behind? Panel Discussion

Date: Wednesday, June 8th, 2016

Time: 5:00pm | panel begins promptly at 6pm

Venue: Executive Dining Room, LaCava Building

Bentley University, 175 Forest St, Waltham, MA

To register:


Bill Albert - (@UXMetrics) is Executive Director of the User Experience Center at Bentley University. Albert brings more than 15 years of experience in user experience research and design to his role leading the center. He has expertise in user interface design, information architecture, qualitative and quantitative research techniques, and user experience strategy. Prior to joining Bentley, Albert was Director of User Experience at Fidelity Investments, Senior User Interface Researcher at Lycos, and Post-doctoral Research Scientist at Nissan Cambridge Basic Research. Albert is currently an adjunct professor in the graduate program in Human Factors in Information Design at Bentley University.

Bill has published and presented his research at more than 30 national and international conferences. He co-wrote (with Tom Tullis) the first book on usability metrics, Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (first edition 2008, second edition 2013). He also co-wrote (with Tom Tullis and Donna Tedesco), Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies in 2010. Albert is Co-Editor in Chief of the Journal of Usability Studies.

He has been awarded prestigious fellowships through the University of California Santa Barbara and the Japanese Government for his research in human factors and spatial cognition. Bill received his BA and MA degrees from the University of Washington (Geographic Information Systems) and his PhD from Boston University (Spatial Cognition). He completed a post-doc at Nissan Cambridge Basic Research.

John Dalton – primarily contributes to Forrester's offerings for Customer Experience Professionals who are leading enterprisewide customer experience efforts. He is a leading expert on the intersection of branding, marketing, and experience design, governance, and understanding customer needs.

John started his tenure at Forrester in 1999 as an analyst and authored reports on speech technologies, site and software design, emerging media technologies, and content management. He left Forrester in 2004 to join Upland Productions, a boutique video agency, where he made award-winning films and documentaries. He produced, directed, and edited films for a variety of clients, including the Whitehead Institute for Biomedical Research, Microsoft Europe, MIT, SUNY's Fashion Institute of Technology, and many clients in private secondary education including Groton, Hotchkiss, Choate, and St. Paul's.

John holds a Ph.D. from UCLA, where his area of concentration was medieval literature, allegory, and iconography.

Neeta Goplani – (@ngoplani) is Vice President of Experience Design at DigitasLBi where she leads of team of Experience Designers responsible for bringing beautiful, useful, and intuitive experiences to life. She has more than 12 years of experience in the interactive space, developing digital solutions for clients such as General Motors, Goodyear, Bank of America, Intuit, Zimmer, Memorial Sloan Kettering Cancer Center, Baxter, and Baxalta.

Neeta holds a master’s degree in Human Factors in Information Design from Bentley University in Waltham, MA; an MBA from University of Nottingham, UK; and a Bachelors of Science in Computer Science from Dubai.

William “Bill” Gribbons, PhD - (@wgribbons) is Director of the graduate Human Factors program at Bentley University, Waltham, Massachusetts. The Human Factors program at Bentley is among the largest and most respected user experience programs in the country. In 2013, he established a west coast campus for the program in San Francisco. Bill also teaches Innovation in the Bentley MBA.

In 1999, Dr. Gribbons founded the User Experience Center at Bentley, and continues to hold a senior consulting role. For over twenty-eight years he has provided strategy, product design, and user experience consulting services to technology groups around the world. In 2013, he founded the Bentley UX Studio in Cambridge, Massachusetts. The mission of the studio is to demonstrate the value of user experience research and design to the success of early-stage start-ups.

Bill received his Ph.D. from the University of Maryland. He is a member of the Mass High Tech Council. He has appeared on, and been quoted by, local and national media including the Associated Press, the Boston Globe, Bloomberg News, Boston Business Journal, Computerworld, Mass High Tech, The Financial Times, U.S. News & World Report, USA Today, the Washington Times, East Bay Business Times, ABC “20-20”, Business 2.0, a nationally syndicated radio show (A Touch of Grey), Investor Business Daily, Times Higher Education Smashing Magazine, Knowledge@Wharton, and the Atlanta Journal Constitution.

His long-term research interests center on the building of a unified theory defining the user experience and the promotion of user experience as a guiding business strategy.coming out in the next year and is a frequent speaker at conferences like SXSW, Collision, Future of Web Design, and Webvisions.

Roland Hubscher – (@RolandHubscher) is an Associate Professor in Information Design and Corporate Communication at Bentley University where he also teaches in the Human Factors in Information Design graduate program. He joined Bentley in 2003 from Auburn University where he taught computer science in the engineering college. He received his M.Sc. in Computer Science from the Swiss Federal Institute of Technology and a Ph.D. in Computer Science from the University of Colorado at Boulder. He has published on a wide variety of topics including cognitive science, educational technology, educational psychology, cognitive science, adaptive hypermedia, educational data mining, and operations research. He teaches courses on user experience design at the graduate and undergraduate level.

Tom Tullis – (@TomTullis) is Vice President of Usability and User Insight at Fidelity Investments. He joined Fidelity in 1993 and was instrumental in the development of the company's User Experience department; its facilities include a state-of-the-art Usability Lab. Prior to joining Fidelity, Tom held positions at Canon Information Systems, McDonnell Douglas, Unisys Corporation, and Bell Laboratories. He and Fidelity's usability team have been featured in a number of publications, including Newsweek, Business 2.0, Money, The Boston Globe, The Wall Street Journal, and The New York Times. Tullis received a B.A. from Rice University, an M.A. in experimental psychology from New Mexico State University, and a Ph.D. in engineering psychology from Rice University. During his 30+ years of experience in human-computer interface studies, he has published more than 50 papers in numerous technical journals and has been an invited speaker at national and international conferences. He also holds eight U.S. patents and is an Adjunct Professor at Bentley University.


I am the Executive Program Coordinator at the User Experience Center. I have over 7 years of marketing and communications experience within higher education with extensive knowledge in content and digital marketing. I hold a Master's degree in Integrated Marketing Communications from Emerson College and a Bachelor's in History from Virginia Tech.