Bentley University Associate Professor Dipayan Biswas Wins Best Research Paper Award at the American Marketing Association Annual Summer Conference
Bentley University faculty member Dipayan Biswas received an award from the American Marketing Association (AMA) at their Annual Summer Marketing Educators' Conference held August 13 to 16, 2010 in Boston, Massachusetts. Biswas received the Award for Best Paper in the Consumer Behavior Track at the AMA Conference for his research on how consumers might make erroneous judgments when trying to compute mathematical averages.