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Team

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About Us

We are a global user experience consulting group based at Bentley University. Since our foundation in 1999, we have provided hundreds of clients around the world with user experience research, design, and strategy services.

Our affiliation with the master’s program in Human Factors in Information Design provides the center with unique access to internationally-recognized experts and the latest research in the fields of user experience, design, human factors, usability, marketing, and business.

 

Our Team

 

 

Team Background

Our senior staff consists of some of the sharpest minds in the user experience field. Our research associates are currently pursuing their Master of Science in Human Factors in Information Design at Bentley University.

 

Executive Director, Bill Albert, Ph.D.

Phone: 781.891.2608

Email: walbert@bentley.edu

Bill Albert is Executive Director of the User Experience Center at Bentley University. Albert brings more than 15 years of experience in user experience research and design to his role leading the center. He has expertise in user interface design, information architecture, qualitative and quantitative research techniques, and user experience strategy. Prior to joining Bentley, Albert was Director of User Experience at Fidelity Investments, Senior User Interface Researcher at Lycos, and Post-doctoral Research Scientist at Nissan Cambridge Basic Research. Albert is currently an adjunct professor in the graduate program in Human Factors in Information Design at Bentley University.

Albert has published and presented his research at more than 30 national and international conferences. He co-wrote (with Tom Tullis) the first book on usability metrics, Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (first edition 2008, second edition 2013). He also co-wrote (with Tom Tullis and Donna Tedesco), Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies in 2010. Albert is Co-Editor in Chief of the Journal of Usability Studies.

Albert has been awarded prestigious fellowships through the University of California Santa Barbara and the Japanese Government for his research in human factors and spatial cognition. He received his BA and MA degrees from the University of Washington (Geographic Information Systems) and his PhD from Boston University (Spatial Cognition). He completed a post-doc at Nissan Cambridge Basic Research.

 

Principal UX Consultant, William Gribbons, PhD

phone: 781.891.2926
email: wgribbons@bentley.edu

Bill Gribbons (@wgribbons) is Director of the graduate Human Factors program at Bentley University, Waltham, Massachusetts. The Human Factors program at Bentley is among the largest and most respected user experience programs in the country. In 2013, he established a west coast campus for the program in San Francisco. Bill also teaches Innovation in the Bentley MBA.

In 1999, Dr. Gribbons founded the User Experience Center at Bentley, and continues to hold a senior consulting role. For over twenty-eight years he has provided strategy, product design, and user experience consulting services to technology groups around the world. In 2013, he founded the Bentley UX Studio in Cambridge, Massachusetts. The mission of the studio is to demonstrate the value of user experience research and design to the success of early-stage start-ups.

Bill received his Ph.D. from the University of Maryland. He is a member of the Mass High Tech Council. He has appeared on, and been quoted by, local and national media including the Associated Press, the Boston Globe, Bloomberg News, Boston Business Journal, Computerworld, Mass High Tech, The Financial Times, U.S. News & World Report, USA Today, the Washington Times, East Bay Business Times, ABC “20-20”, Business 2.0, a nationally syndicated radio show (A Touch of Grey), Investor Business Daily, Times Higher Education Smashing Magazine, Knowledge@Wharton, and the Atlanta Journal Constitution.

His long-term research interests center on the building of a unified theory defining the user experience and the promotion of user experience as a guiding business strategy.coming out in the next year and is a frequent speaker at conferences like SXSW, Collision, Future of Web Design, and Webvisions.

 

Principal UX Consultant, Elizabeth Rosenzweig

phone: 781.891.2032
email: erosenzweig@bentley.edu

Elizabeth Rosenzweig is a Principal UX Consultant at the User Experience Center. She has worked as a consultant and employee in several major corporations for more than 28 years. Her experience includes design and development, ranging from website and applications to hardware products and technology development. Elizabeth has completed projects for many major corporations and academic institutions. She holds four patents in intelligent user interface design

Elizabeth is Founder and Director of World Usability Day, which she started in 2005 after her term as President of Usability Professionals Association was completed. World Usability Day has grown to include 44 countries with more than 180 events. Elizabeth was recognized for this work through the UPA Lifetime Achievement Award in 2009,

Elizabeth is the author of the book Successful User Experience: Strategies and Roadmaps published by Morgan Kaufman and frequently publishes in industry journals, has written chapters in three published books and presents lectures at conferences around the world.

Elizabeth holds a Bachelor of Arts in Fine Art Photography and Printing Technologies from Goddard College and a Master of Science in Visual Studies (User Interface Design and Computer Output) from the Media Lab at MIT.

 

Senior UX Consultant, Lena Dmitrieva

phone: 781.891.2609
email: ldmitrieva@bentley.edu

Lena Dmitrieva is a Senior Usability Consultant at the User Experience Center. Lena brings more than a decade of experience in UX consulting to her work at the center.

Lena is passionate about empowering users of all ages and walks of life with efficient, easy to learn, and enjoyable products. She strives to help her clients create successful customer experiences by connecting with their users, understanding their needs, and translating those needs into product solutions.

Lena enjoys the challenge of identifying appropriate UX methodologies and has extensive experience conducting user experience projects as well as training others in User Experience work.

Her skills include User Experience Project Implementation and Management, Information Architecture Analysis, Usability Testing, Expert Reviews, Heuristic Reviews, Competitive Evaluations, Focus Groups, Field Research, User Requirements Gathering, Development of User Profiles/Personas.

Lena is a generalist and has worked with clients across industries and product platforms. Her partial client list includes Dressbarn, Payless ShoeSource, T. J. Maxx, Sperry Top-Sider, Stride Rite, New York & Company, Fidelity Investments, Citizens Bank, TIAA Cref, H&R Block, Banknorth, Staples, Arnold Worldwide, One to One Interactive, Cabot Corp., Colgate University, Houghton Mifflin, Liberty Mutual, Monster.com, McKesson, Newsedge, Raytheon, Smarter Travel, Royal Caribbean, Volkswagen, CORT Furniture, MIT Alumni Association, Planned Parenthood of America, Putnam Investments, Brigham and Womens Hospital, Genzyme, JA Worldwide, Metromix, PNCGIS, Lionbridge.

Lena holds Master of Science with Distinction in Human Factors from Bentley University.

She serves on the board of directors of Boston UXPA (User Experience Professional Association) and is a member of the Usability Professionals’ Association, the Human Factors and Ergonomics Society, and the Greater Boston SIGCHI.

 

Senior UX Consultant, Peter McNally

phone: 781.891.2893
email: pmcnally@bentley.edu

Peter McNally is a Senior UX Consultant at the User Experience Center. Pete has more than 20 years’ experience in usability, information architecture, accessibility, and software engineering. His current areas of interests include the intersection of user experience (UX) and customer experience (CX), universal design, and internet of things (IoT). 

Regardless of the area or technology, Pete always focuses on the human at the end of the product, so they can have the most seamless and engaging experience.  He has worked with users and designed digital experiences in the financial services, healthcare, government, education, energy, manufacturing, defense, and electronics industries.

Prior to joining the center, Pete was a Principal Consultant in the CSC User Experience Practice, Senior User Experience Architect at HP Enterprise Services, Research Officer at University of Hertfordshire in the UK, and Senior Software Engineer at 3M Health Information Systems.  Pete holds a Bachelor of Science in Computer Science from Northeastern University and a Master of Science in Computer Science from Rensselaer Polytechnic Institute (RPI). He is a member of the International User Experience Professionals' Association (UXPA), ACM CHI, Boston UXPA, and Boston CHI.

 

 

UX Consultant, Heather Wright Karlson

phone: 781.891.2678
email: hwrightkarlson@bentley.edu

Heather is passionate about using a variety of formative and summative research methods to improve technology, services, and products. From interviews and usability studies, to ethnography, wireframes, and prototypes, Heather's work has informed and improved the design of systems, interfaces, products, and services leading to better experiences across industries.

She has worked with a wide range of stakeholders including: financial services, e-commerce, education, medical, transportation, retail, insurance, and technology to improve both customer facing and  internal facing systems. When identifying and communicating areas for improvement to clients she is focused on articulating a narrative and making actionable recommendations to help clients reach their UX goals.

Heather holds a Master of Science in Human Factors in Information Design from Bentley University, a Master of Education in Curriculum and Instruction from the University of Massachusetts, and a Bachelor's of Arts in Individualized Study from the Gallatin School at New York University.

Heather is a member of the User Experience Professionals Association and BostonCHI, and the Boston area chapter of SIGCHI. In addition to client projects, Heather’s research interests include usability and the aging population and well as UX research tools. Look for her on twitter @uxheat.

 

UX Consultant, Sydney Bee

Sydney Bee is a UX Consultant at the User Experience Center. Sydney is passionate about discovering and incorporating unique societal values, cultural subtleties, and human factors in the designs of user & customer experience. She has worked with a variety of multinational clients in the US, Australia, Europe, China, and Southeast Asia to apply design thinking in solving customer engagement challenges and expanding the global footprint of products and services.  

As an ambidextrous strategist, Sydney marries quantitative and qualitative approaches to extract unbiased insights. She deploys a variety of methodologies including interviews, usability studies, ethnography, focus group, persona development, journey mapping, and surveys and brings deep experience from innovation consulting, marketing, and product management to help her clients improve both B2B and B2C interactions and touchpoints. Her work spans across financial services, transportation, healthcare, energy, and software industries with a focus on identifying strategic opportunities and producing actionable recommendations for both the short and long term. 

Sydney holds a Master’s in Business Administration from Kellogg School of Management, Northwestern University, and a Bachelor's of Art in Economics from the University of California, Berkeley. She is a member of the Boston Product Management Association. In addition to client projects, Sydney’s research interests include environmental psychology and sustainable designs.

 

 

Executive Program Coordinator, Lupe Stratton

Lupe Stratton is the Executive Program Coordinator at the User Experience Center at Bentley University. Lupe provides marketing, program and business development support to the UX Certificate and user Experience Center. Prior to joining UXC, Lupe worked as Account Manager of Verizon Business successfully managing B2B clients across multiple industries. Lupe has served as the VP of Programming for the American Marketing Association, Boston chapter. She also enjoys providing insightful and innovative marketing strategies to startup companies working in the B2C space and has a passion for experiential event marketing.

Lupe holds a Bachelors of Science in Marketing and is currently pursuing a Masters in Business Administration at Bentley University. 

 

 

 

 

 

Research Associate, Rivka Barrett

Rivka (Hannah) Barrett is a Research Associate at the User Experience Center. Prior to joining the UXC, Rivka worked across various sectors evaluating and coordinating services for vulnerable populations. During 2012-2013, she was a Fulbright Scholar in Australia, where she evaluated a mentoring program for adolescents with hearing loss. After returning to the United States, she was part of a research team at Brigham and Women's Hospital testing a mobile app and dashboard for behavioral health patients and clinical social workers. Rivka's other professional experiences include working as a volunteer coordinator at a local nonprofit for youth with disabilities and managing social media and user support for an assistive technology startup.

Rivka holds a Bachelor of Arts degree from the University of Massachusetts, Amherst, where she studied Psychology. She is currently pursuing a Masters of Science degree in Human Factors in Information Design at Bentley University.

 

 

 

Research Associate, Megan Campos

Megan Campos is a Research Associate at the User Experience Center. Prior to joining the UXC, Megan was a website strategist at a Boston-area web and print design firm. In this capacity, she served as a project manager, copywriter, and information architect for clients across a wide range of industries. She also has professional experience in college admissions and institutional development.

Megan holds a Bachelor of Arts in Sociology and Spanish from Dickinson College. She is currently pursuing a Masters of Science degree in Human Factors in Information Design from Bentley University.

 

 

 

 

 

Research Associate, Erin Fegely-Kroberger

Erin Fegely-Kroberger is a Research Associate in the User Experience Center. Prior to joining the UXC, Erin was a Product Marketing Manager at Oxford University Press. In this position she managed a global team of product experts specializing in brand and product development.

Erin holds a dual-degree in Public Relations and International Studies with a French Minor from The Pennsylvania State University. She is currently pursuing a Master of Science in Human Factors in Information Design at Bentley University.

 

 

 

 

 

 

Research Associate, Lara Fraser

Lara is currently a Research Associate at the Bentley User Experience Center. Prior to joining the User Experience Center team she worked for Partners/Massachusetts General Hospital developing novel software that virtualized medical encounters. 
Lara holds a Bachelor of Arts in History/Political Science and a Bachelor of Science in Biomedical Science. She is currently pursuing her Master of Science in Human Factors in Information Design at Bentley University. 
 

 

 

 

 

 

 

Research Associate, Nick Manring

Nick Manring (@nmanring) is a Research Associate at the User Experience Center. Prior to joining the UXC he worked as an Industrial Engineering Assistant and Engineered Standards Supervisor for TJX at their Marshalls distribution center located in Woburn, MA. While working for TJX he conducted time studies, developed standardized methods, maintained performance calculation systems, implemented process improvement projects, developed effective job aids, performed data analysis, developed reporting tools, and provided training and support to the operational team in regard to these systems and best practices.

Nick obtained a Bachelor of Science degree from Northeastern University with a primary focus in Graphic Design. While working toward his undergraduate degree he not only studied art and design but also various coursework in computer programming, psychology, intercultural communication, public speaking, marketing, as well as other academic interests in the arts and sciences. In his free time Nick enjoys studying foreign language and etymology, ancient cultures, game development, emerging technologies, earth sciences, and quantum physics.

Nick is currently pursuing a Master of Science degree in Human Factors and Information Design at Bentley University and is set to complete his program in the Spring of 2018.

 

Research Associate, Amanda Mattson

Amanda Mattson is a Research Associate at the User Experience Center. Prior to joining the UXC, Amanda worked for the US Department of Transportation at the Volpe Center as an engineering psychologist. In her role as an engineering psychologist she conducted usability experiments involving flight, rail, and driving simulators.
Amanda graduated from Hartwick College in 2013 with a Bachelor of Arts in Psychology and Fine Arts. She is currently pursuing a Master of Science in Human Factors in Information Design from Bentley University.

 

 

 

 

 

 

Research Associate, Aaron Nathan

Aaron Nathan is a Research Associate at the User Experience Center. Prior to joining the UXC, he worked as a researcher at Brigham and Women’s Hospital in Boston conducting electronic health systems research. His work focused on designing a prescribing system that uses medication indications (reason for medication) into prescriber workflow, and garnering international support for this workflow change.

Aaron has a bachelor of science in Psychology from Clemson University. His background is in mental/behavioral health and research. He is currently pursuing a Masters of Science in Human Factors in Information Design at Bentley University, and managing a working group on electronic health record usability and availability for mental health workers in the American Medical Informatics Association (AMIA).

 

 

 

 

Research Associate, Afrand Shahroudi

Afrand Shahroudi is a Research Associate at the User Experience Center. Prior to joining the UXC, Afrand worked in both academic and community research, working as a research associate on the UCSD VETSA study- a behavioral genetic study focused on cognitive and brain aging, as well as on multiple social sector consulting and evaluation projects at Harder+Company Community Research. 
 
Afrand holds a Bachelor of Arts degree in Psychology from the University of California San Diego, and a certificate in Interactive Media Design. She is currently pursuing a Master of Science in Human Factors in Information Design at Bentley University.
 

 

 

 

 

Research Associate, Jennifer Siegel

Jen Siegel is a Research Associate at the User Experience Center. Prior to joining the UXC, Jen held various positions at Integra LifeSciences, a medical device company in Plainsboro, NJ. In her role, Jen managed the early usability testing for a new product introduction and created design validation protocols. Most recently, Jen worked in Regulatory Affairs, where she developed submissions to various regulatory authorities and maintained compliance for life-cycle management.

 

Jen graduated from Princeton University in 2013 with a Bachelor of Science in Engineering in Chemical and Biological Engineering and certificates in Engineering Biology and Neuroscience. She is currently pursuing a Master of Science in Human Factors in Information Design from Bentley University.

 

 

 

Research Associate, Gitanjali Stevens

Gitanjali Stevens is a User Experience (UX) Research Associate at the User Experience Center (UXC). Prior to joining the UXC, she worked as a educator and instructional designer at schools in the Boston Area. As an educator, Gitanjali utilized design thinking in her instructional practices, creating and executing lessons to arrive at shared understandings. The lessons she designed and taught resulted in double-digit achievement gains among her students. In her spare time, Gitanjali volunteers at the Boston-based nonprofit Tech Goes Home. At Tech Goes Home, she facilitates computer literacy lessons to underserved adult populations. She also volunteers as the Social Media Leader for UNICEF USA; in this role, she updates current members and promotes outreach to potential new members of this organization. Gitanjali’s interests in user experience lie in UX research, informed design, and UX strategy.

Gitanjali holds a Bachelor of Arts degree from the University of British Columbia where she majored in International Relations and minored in English. She also holds a Master of Education degree from the University of Toronto. She is currently pursuing a Master of Science in Human Factors in Information Design at Bentley University.