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Meet the UXC Team

The UXC staff consists of some of the sharpest minds in the user experience field.

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Who We Are

We are a global user experience consulting group based at Bentley University. Since our foundation in 1999, we have provided hundreds of clients around the world with user experience research, design, and strategy services.

Our affiliation with the master’s program in Human Factors in Information Design provides the center with unique access to internationally-recognized experts and the latest research in the fields of user experience, design, human factors, usability, marketing, and business.

Learn more about Bentley UX Consulting

Senior Team

William Albert
Bill Albert, PhD
Executive Director

Bill Albert is Executive Director of the Bentley University User Experience Center. Albert brings more than 20 years of experience in UX research, design, and strategy to his role leading the center. He has expertise in qualitative and quantitative user research methods, service design, and user experience strategy. Some of his recent clients include: Philips Healthcare, American Express, Hearst Media, ESPN, TD Bank, Ericsson, and HubSpot. Prior to joining Bentley, Albert was Director of User Experience at Fidelity Investments, and Senior User Interface Researcher at Lycos.

Albert has published and presented his research at more than 50 national and international conferences, including keynotes at UX Hong Kong, UX India, and Ergo Design (Brazil). He co-wrote (with Tom Tullis) the first book on usability metrics, Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (first edition 2008, second edition 2013). He also co-wrote (with Tom Tullis and Donna Tedesco), Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies in 2010. Albert is Co-Editor in Chief of the Journal of Usability Studies.

Albert has been awarded prestigious fellowships through the University of California Santa Barbara and the Japanese Government for his research in human factors and spatial cognition. He received his BA and MA degrees from the University of Washington (Geographic Information Systems) and his PhD from Boston University (Spatial Cognition). He completed a post-doc at Nissan Cambridge Basic Research (affiliated with the MIT Media Lab).

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William Gribbons, PhD
Principal UX Consultant

Bill Gribbons is Director of the graduate Human Factors program at Bentley University, Waltham, Massachusetts. The Human Factors program at Bentley is among the largest and most respected user experience programs in the country. In 2013, he established a west coast campus for the program in San Francisco. Bill also teaches Innovation in the Bentley MBA.

In 1999, Dr. Gribbons founded the User Experience Center at Bentley, and continues to hold a senior consulting role. For over thirty years he has provided strategy, product design, and user experience consulting services to technology groups around the world. In 2013, he founded the Bentley UX Studio in Cambridge, Massachusetts. The mission of the studio is to demonstrate the value of user experience research and design to the success of early-stage start-ups.

Bill received his Ph.D. from the University of Maryland. He is a member of the Mass High Tech Council. He has appeared on, and been quoted by, local and national media including the Associated Press, the Boston Globe, Bloomberg News, Boston Business Journal, Computerworld, Mass High Tech, The Financial Times, U.S. News & World Report, USA Today, the Washington Times, East Bay Business Times, ABC “20-20”, Business 2.0, a nationally syndicated radio show (A Touch of Grey), Investor Business Daily, Times Higher Education Smashing Magazine, Knowledge@Wharton, and the Atlanta Journal Constitution.

His long-term research interests center on the building of a unified theory defining the user experience and the promotion of user experience as a guiding business strategy. He is a frequent speaker at conferences like SXSW, Collision, Future of Web Design, and Webvisions.

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Elizabeth Rosenzweig
Principal UX Consultant

Elizabeth Rosenzweig is a Principal UX Consultant at the User Experience Center. She has worked as a consultant and employee in several major corporations for more than 28 years. Her experience includes design and development, ranging from website and applications to hardware products and technology development. Elizabeth has completed projects for many major corporations and academic institutions. She holds four patents in intelligent user interface design. Her recent clients include Philips Healthcare, JPMorgan, Ernst-Young, Center for Medicare and Medicaid services (CMS), Abt Associates, and Talbots.

Elizabeth is Founder and Director of World Usability Day, which she started in 2005 after her term as President of Usability Professionals Association was completed. World Usability Day has grown to include 44 countries with more than 180 events. Elizabeth was recognized for this work through the UPA Lifetime Achievement Award in 2009,

Elizabeth is the author of the book Successful User Experience: Strategies and Roadmaps published by Morgan Kaufman and frequently publishes in industry journals, has written chapters in three published books and presents lectures at conferences around the world.

Elizabeth holds a Bachelor of Arts in Fine Art Photography and Printing Technologies from Goddard College and a Master of Science in Visual Studies (User Interface Design and Computer Output) from the Media Lab at MIT.

Lena Dmitrieva
Senior UX Consultant

Lena Dmitrieva is a Senior Usability Consultant at the User Experience Center. Lena brings more than a decade of experience in UX consulting to her work at the center.

Lena is passionate about empowering users of all ages and walks of life with efficient, easy to learn, and enjoyable products. She strives to help her clients create successful customer experiences by connecting with their users, understanding their needs, and translating those needs into product solutions.

Lena enjoys the challenge of identifying appropriate UX methodologies and has extensive experience conducting user experience projects as well as training others in User Experience work.

Her skills include User Experience Project Implementation and Management, Information Architecture Analysis, Usability Testing, Expert Reviews, Heuristic Reviews, Competitive Evaluations, Focus Groups, Field Research, User Requirements Gathering, Development of User Profiles/Personas.

Lena is a generalist and has worked with clients across industries and product platforms. Her partial client list includes Dressbarn, Payless ShoeSource, T. J. Maxx, Sperry Top-Sider, Stride Rite, New York & Company, Fidelity Investments, Citizens Bank, TIAA Cref, H&R Block, Banknorth, Staples, Arnold Worldwide, One to One Interactive, Cabot Corp., Colgate University, Houghton Mifflin, Liberty Mutual,, McKesson, Newsedge, Raytheon, Smarter Travel, Royal Caribbean, Volkswagen, CORT Furniture, MIT Alumni Association, Planned Parenthood of America, Putnam Investments, Brigham and Womens Hospital, Genzyme, JA Worldwide, Metromix, PNCGIS, Lionbridge.

Lena holds Master of Science with Distinction in Human Factors from Bentley University.

She serves on the board of directors of Boston UXPA (User Experience Professional Association) and is a member of the Usability Professionals’ Association, the Human Factors and Ergonomics Society, and the Greater Boston SIGCHI.

Peter McNally
Senior UX Consultant

Peter McNally is a Senior Consultant at the User Experience Center. Pete has more than 25 years’ experience in usability, information architecture, accessibility, and software engineering. His current areas of interests include the intersection of user experience (UX), customer experience (CX), artificial intelligence (AI), universal design, voice UX, and internet of things (IoT).

Regardless of the area or technology, Pete always focuses on the human at the end of the product, so they can have the most seamless and engaging experience. He has worked with users and designed digital experiences in the financial services, healthcare, government, education, energy, manufacturing, defense, and electronics industries.  Some of his recent clients include: Philips Healthcare, Fidelity Investments, Intel, Southern New Hampshire University, Analog Devices, EBSCO, and BNY Mellon Eagle Investments.

Prior to joining the center, Pete was a Principal Consultant in the CSC User Experience Practice, Senior User Experience Architect at HP Enterprise Services, Research Officer at University of Hertfordshire in the UK, and Senior Software Engineer at 3M Health Information Systems.

Pete holds a Bachelor of Science in Computer Science from Northeastern University and a Master of Science in Computer Science from Rensselaer Polytechnic Institute (RPI). He holds a CPACC (Certified Professional in Accessibility Core Competencies) certification from the International Association of Accessibility Professionals (IAAP). He is a member of the International User Experience Professionals' Association (UXPA), Boston UXPA, Boston CHI, and IAAP.

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Heather Wright Karlson
UX Consultant

Heather is passionate about using a variety of formative and summative research methods to improve technology, services, and products. From interviews and usability studies, to ethnography, wireframes, and prototypes, Heather's work has informed and improved the design of systems, interfaces, products, and services leading to better experiences across industries.

She has worked with a wide range of stakeholders including: financial services, e-commerce, education, medical, transportation, retail, insurance, and technology to improve both customer facing and  internal facing systems. When identifying and communicating areas for improvement to clients she is focused on articulating a narrative and making actionable recommendations to help clients reach their UX goals. Previous clients have spanned across industries and included TIAA, Biogen Idec, TJX, Boston Scientific, Citizens Bank, Keurig Green Mountain, Drinkworks among others.

Heather holds a Master of Science in Human Factors in Information Design from Bentley University, a Master of Education in Curriculum and Instruction from the University of Massachusetts, and a Bachelor's of Arts in Individualized Study from the Gallatin School at New York University.

Heather is a member of the User Experience Professionals Association and BostonCHI, and the Boston area chapter of SIGCHI. In addition to client projects, Heather’s research interests include usability and the aging population and well as UX research tools. Look for her on twitter @uxheat.

Shannon Shea
Program Manager

Shannon Shea is the Program Manager for the User Experience Center. Shannon coordinates and oversees the execution of faculty staffing, logistics and marketing for the User Experience Center. She represents the User Experience Program as a primary contact for selected open programs and custom in-house programs. Be sure to follow the UXC on social media and sign up for our newsletter for regular updates and news shared by Shannon.

Shannon holds a Bachelor of Arts in Communications from Westfield State University and is currently pursuing an MBA with a concentration in Marketing at Bentley University.


Research Associates

Katharine Betteridge
Research Associate

Katharine Betteridge is a Research Associate at the User Experience Center. Prior to joining the UXC, Katharine founded MyCareerist Inc. - a career coaching firm focused on helping tech industry professionals win great job offers. Previous to this she worked as a technical recruiter for Amazon.  

Katharine holds a Bachelor of Arts Degree from Colgate University, where she majored in Peace and Conflict Studies and minored in Political Science. She is currently pursuing a Master of Science degree in Human Factors and Information Design from Bentley University.


Jacob Davidson
Research Associate

Jacob is a Research Associate at the User Experience Center. Prior to joining the UXC, Jacob worked at a small tech company, Sewell Direct, as the Content Manager. As the Content Manager he oversaw the creation of marketing emails, product manuals, product diagrams, web-content, and has dabbled in product design. Jacob holds a Bachelor of Fine Arts degree with an emphasis in Graphic Design and a minor in Art History from Utah Valley University. He is currently pursuing a Master of Science degree in Human Factors and Information Design from Bentley University

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Neil (Yo) Deshpande
Research Associate

Neil (Yo) Deshpande is a Research Associate at the User Experience Center. Prior to joining the UXC, Yo lived and worked at Buddhist monasteries and meditation centers in India and Canada, helping to administer silent retreat courses in mindfulness meditation. He has previous professional experience in research, design, and STEM education.

Yo holds a Bachelor of Arts from George Washington University with concentrations in English and Religion. He is currently pursuing his Master of Science in Human Factors in Information Design at Bentley University.

Desmond Fang
Desmond Fang
Research Associate

Yuning Desmond Fang is a Research Associate at the User Experience Center. Prior to joining the UXC, he worked as a landscape architect at Weston & Sampson, a multi-disciplinary engineering firm in Boston. In this role, he helped designing public parks, playgrounds, urban open spaces, and track & field complexes throughout the United States.

Desmond holds a Bachelor of Landscape Architecture from Utah State University. He is currently pursuing a Master of Science degree in Human Factors and Information Design from Bentley University.

Rachael Kelly
Research Associate

Rachael is a Research Associate at the User Experience Center. Prior to joining the UXC, she worked in education, art-making, community programming, and accessibility in museums and cultural spaces. Rachael’s curiosity and creative problem solving, which was vital in shaping well-crafted, engaging experiences in her previous work, strongly complements her role in research and design at the UXC. 

Rachael holds a Bachelor of Arts in Art History with a correlate in French Studies from Vassar College. She has also completed a Master of Arts in Art History from SOAS University of London and is currently pursuing a Master of Science in Human Factors in Information Design at Bentley University. 

Prithvi Kudva
Prithvi Kudva
Research Associate

Prithvi Kudva is a Research Associate at the User Experience Center. Prior to joining the UXC, she worked as a UX Researcher at Lollypop UX/UI Design Studio, where she planned and conducted user research studies for clients across domains. She also has experience working with Adobe as a consultant in Quality Assurance.

Prithvi holds a Bachelor of Engineering degree from BMS College of Engineering, where she majored in Information Science and Engineering and a Master of Design degree from National Institute of Design, Bangalore where she majored in Interaction Design. She is currently pursuing her Master of Science in Human Factors in Information Design at Bentley University.

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Briana Levin
Research Associate

Briana Levin is a Research Associate at the User Experience Center. Prior to joining the UXC, Briana worked as a UX/UI Engineer at LeveragePoint Innovations, where she managed projects that helped enhance usability and design. During this time, she led the software development team in an extensive redesign of LeveragePoint’s pricing and sales enablement platforms in order to optimize the customers’ experience.


Briana holds two Bachelor of Arts degrees from University of Rochester, where she studied both Marketing and Digital Media Studies. She is currently pursuing a Masters of Science in Human Factors in Information Design at Bentley University.


Tyler Roberts
Research Associate

Tyler Roberts is a Research Associate at the User Experience Center. Before joining the UXC, Tyler worked for various technology companies including and Grow. While at Grow, he helped develop business intelligence tools for small businesses as a product owner and project manager.

Tyler holds a Bachelor of Science degree from Brigham Young University, where he studied Sociology and minored in Business Management and German. He is currently pursuing a Master of Science degree in Human Factors in Information Design at Bentley University. 


Marissa T
Marissa Thompson
Research Associate

Marissa Thompson is a Research Associate at the User Experience Center. Prior to joining the UXC, she worked as a Freelance UX/UI Designer where she collaborated with various companies to create web apps, software, and websites designs. She previously worked as a Graphic Designer at Stander Inc. where she managed brand guidelines, created packaging, POP displays, catalogs, trade show booths, and other marketing materials.

Marissa holds a Bachelor's of Art in Integrated Studio Art from Brigham Young University-Idaho with an emphasis in Illustration and Graphic Design. She is currently pursuing her Masters of Science in Human Factors in Information Design at Bentley University.