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Meet the UXC Team

The UXC staff consists of some of the sharpest minds in the user experience field

winter 2018 group photo

Who We Are

We are a global user experience consulting group based at Bentley University. Since our foundation in 1999, we have provided hundreds of clients around the world with user experience research, design, and strategy services.

Our affiliation with the master’s program in Human Factors in Information Design provides the center with unique access to internationally-recognized experts and the latest research in the fields of user experience, design, human factors, usability, marketing, and business.

William Albert
Bill Albert, PhD
Executive Director

Bill Albert is Executive Director of the User Experience Center at Bentley University. Albert brings more than 15 years of experience in user experience research and design to his role leading the center. He has expertise in user interface design, information architecture, qualitative and quantitative research techniques, and user experience strategy. Prior to joining Bentley, Albert was Director of User Experience at Fidelity Investments, Senior User Interface Researcher at Lycos, and Post-doctoral Research Scientist at Nissan Cambridge Basic Research. Albert is currently an adjunct professor in the graduate program in Human Factors in Information Design at Bentley University.

Albert has published and presented his research at more than 30 national and international conferences. He co-wrote (with Tom Tullis) the first book on usability metrics, Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (first edition 2008, second edition 2013). He also co-wrote (with Tom Tullis and Donna Tedesco), Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies in 2010. Albert is Co-Editor in Chief of the Journal of Usability Studies.

Albert has been awarded prestigious fellowships through the University of California Santa Barbara and the Japanese Government for his research in human factors and spatial cognition. He received his BA and MA degrees from the University of Washington (Geographic Information Systems) and his PhD from Boston University (Spatial Cognition). He completed a post-doc at Nissan Cambridge Basic Research.

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William Gribbons, PhD
Principal UX Consultant

Bill Gribbons is Director of the graduate Human Factors program at Bentley University, Waltham, Massachusetts. The Human Factors program at Bentley is among the largest and most respected user experience programs in the country. In 2013, he established a west coast campus for the program in San Francisco. Bill also teaches Innovation in the Bentley MBA.

In 1999, Dr. Gribbons founded the User Experience Center at Bentley, and continues to hold a senior consulting role. For over twenty-eight years he has provided strategy, product design, and user experience consulting services to technology groups around the world. In 2013, he founded the Bentley UX Studio in Cambridge, Massachusetts. The mission of the studio is to demonstrate the value of user experience research and design to the success of early-stage start-ups.

Bill received his Ph.D. from the University of Maryland. He is a member of the Mass High Tech Council. He has appeared on, and been quoted by, local and national media including the Associated Press, the Boston Globe, Bloomberg News, Boston Business Journal, Computerworld, Mass High Tech, The Financial Times, U.S. News & World Report, USA Today, the Washington Times, East Bay Business Times, ABC “20-20”, Business 2.0, a nationally syndicated radio show (A Touch of Grey), Investor Business Daily, Times Higher Education Smashing Magazine, Knowledge@Wharton, and the Atlanta Journal Constitution.

His long-term research interests center on the building of a unified theory defining the user experience and the promotion of user experience as a guiding business strategy.coming out in the next year and is a frequent speaker at conferences like SXSW, Collision, Future of Web Design, and Webvisions.

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Elizabeth Rosenzweig
Principal UX Consultant

Elizabeth Rosenzweig is a Principal UX Consultant at the User Experience Center. She has worked as a consultant and employee in several major corporations for more than 28 years. Her experience includes design and development, ranging from website and applications to hardware products and technology development. Elizabeth has completed projects for many major corporations and academic institutions. She holds four patents in intelligent user interface design

Elizabeth is Founder and Director of World Usability Day, which she started in 2005 after her term as President of Usability Professionals Association was completed. World Usability Day has grown to include 44 countries with more than 180 events. Elizabeth was recognized for this work through the UPA Lifetime Achievement Award in 2009,

Elizabeth is the author of the book Successful User Experience: Strategies and Roadmaps published by Morgan Kaufman and frequently publishes in industry journals, has written chapters in three published books and presents lectures at conferences around the world.

Elizabeth holds a Bachelor of Arts in Fine Art Photography and Printing Technologies from Goddard College and a Master of Science in Visual Studies (User Interface Design and Computer Output) from the Media Lab at MIT.

Lena Dmitrieva
Senior UX Consultant

Lena Dmitrieva is a Senior Usability Consultant at the User Experience Center. Lena brings more than a decade of experience in UX consulting to her work at the center.

Lena is passionate about empowering users of all ages and walks of life with efficient, easy to learn, and enjoyable products. She strives to help her clients create successful customer experiences by connecting with their users, understanding their needs, and translating those needs into product solutions.

Lena enjoys the challenge of identifying appropriate UX methodologies and has extensive experience conducting user experience projects as well as training others in User Experience work.

Her skills include User Experience Project Implementation and Management, Information Architecture Analysis, Usability Testing, Expert Reviews, Heuristic Reviews, Competitive Evaluations, Focus Groups, Field Research, User Requirements Gathering, Development of User Profiles/Personas.

Lena is a generalist and has worked with clients across industries and product platforms. Her partial client list includes Dressbarn, Payless ShoeSource, T. J. Maxx, Sperry Top-Sider, Stride Rite, New York & Company, Fidelity Investments, Citizens Bank, TIAA Cref, H&R Block, Banknorth, Staples, Arnold Worldwide, One to One Interactive, Cabot Corp., Colgate University, Houghton Mifflin, Liberty Mutual,, McKesson, Newsedge, Raytheon, Smarter Travel, Royal Caribbean, Volkswagen, CORT Furniture, MIT Alumni Association, Planned Parenthood of America, Putnam Investments, Brigham and Womens Hospital, Genzyme, JA Worldwide, Metromix, PNCGIS, Lionbridge.

Lena holds Master of Science with Distinction in Human Factors from Bentley University.

She serves on the board of directors of Boston UXPA (User Experience Professional Association) and is a member of the Usability Professionals’ Association, the Human Factors and Ergonomics Society, and the Greater Boston SIGCHI.

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Peter McNally
Senior UX Consultant

Peter McNally is a Senior Consultant at the User Experience Center. Pete has more than 20 years’ experience in usability, information architecture, accessibility, and software engineering. His current areas of interests include the intersection of user experience (UX) and customer experience (CX), universal design, voice UX, and internet of things (IoT).

Regardless of the area or technology, Pete always focuses on the human at the end of the product, so they can have the most seamless and engaging experience. He has worked with users and designed digital experiences in the financial services, healthcare, government, education, energy, manufacturing, defense, and electronics industries.

Prior to joining the center, Pete was a Principal Consultant in the CSC User Experience Practice, Senior User Experience Architect at HP Enterprise Services, Research Officer at University of Hertfordshire in the UK, and Senior Software Engineer at 3M Health Information Systems.

Pete holds a Bachelor of Science in Computer Science from Northeastern University and a Master of Science in Computer Science from Rensselaer Polytechnic Institute (RPI). He holds a CPACC (Certified Professional in Accessibility Core Competencies) certification from the International Association of Accessibility Professionals (IAAP). He is a member of the International User Experience Professionals' Association (UXPA), Boston UXPA, Boston CHI, and IAAP.

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Heather Wright Karlson
UX Consultant

Heather is passionate about using a variety of formative and summative research methods to improve technology, services, and products. From interviews and usability studies, to ethnography, wireframes, and prototypes, Heather's work has informed and improved the design of systems, interfaces, products, and services leading to better experiences across industries.

She has worked with a wide range of stakeholders including: financial services, e-commerce, education, medical, transportation, retail, insurance, and technology to improve both customer facing and  internal facing systems. When identifying and communicating areas for improvement to clients she is focused on articulating a narrative and making actionable recommendations to help clients reach their UX goals.

Heather holds a Master of Science in Human Factors in Information Design from Bentley University, a Master of Education in Curriculum and Instruction from the University of Massachusetts, and a Bachelor's of Arts in Individualized Study from the Gallatin School at New York University.

Heather is a member of the User Experience Professionals Association and BostonCHI, and the Boston area chapter of SIGCHI. In addition to client projects, Heather’s research interests include usability and the aging population and well as UX research tools. Look for her on twitter @uxheat.

Shannon Shea
Program Manager

Shannon Shea is the Program Manager for the User Experience Center. Shannon coordinates and oversees the execution of faculty staffing, logistics and marketing for the User Experience Center. She represents the User Experience Program as a primary contact for selected open programs and custom in-house programs. Be sure to follow the UXC on social media and sign up for our newsletter for regular updates and news shared by Shannon.

Shannon holds a Bachelor of Arts in Communications and Concentration in Public Relations from Westfield State University.


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Natalie Wadia
Research Associate

Natalie Wadia is a Research Associate at the User Experience Center (UXC). Prior to joining the UXC, Natalie worked as a Senior Co-op Counselor at Northeastern University where she taught and helped design the student experience of a professional development course. Throughout her career, she has also gained experience in marketing, graphic design, and video production.

Natalie holds a Master of Professional Studies degree in Digital Media and a Bachelor of Science in International Business degree from Northeastern University. She is currently pursuing a Masters of Science degree in Human Factors in Information Design at Bentley University.


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Ryan Pham
Research Associate

Ryan Pham is a Research Associate at the User Experience Center. Prior to joining the UXC, Ryan had a co-op working as a User Experience Designer at State Street. In this role, he assisted team members to craft a number of design components, constructing a Design System for the corporation.

Ryan holds a Master of Business Administration with a concentration in Corporate Finance from Northeastern University. He is currently pursuing a Master of Science degree in Human Factors and Information Design from Bentley University.


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Jessica Marriott
Research Associate

Jessica Marriott is a Research Associate at the User Experience Center. Prior to joining the UXC, Jessica worked in various digital and marketing disciplines. Most recently she was a Digital Marketing Associate at a strategy agency, where she created buyer personas and conducted website analyses. She also worked at a digital media agency managing live digital campaigns and at an advertising agency overseeing consumer product campaigns. While at her alma mater, she helped conceive and manage branding and social media activities.

Jessica holds a Bachelor of Science degree from Lehigh University, where she studied Marketing and minored in Psychology and Graphic Design. She is currently pursuing a Masters of Science degree in Human Factors in Information Design at Bentley University.

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Phil Petrides
Research Associate

Phil Petrides is a Research Associate at the User Experience Center. Prior to joining the UXC, Phil worked as an Insights Specialist at Education First in Cambridge, MA where he discovered his passion for user experience while working on the company's website redesign. 

Phil holds a Bachelor of Science degree from Boston College, where he majored in Psychology. He is currently pursuing a Masters of Science degree in Human Factors in Information Design at Bentley University.


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Darek Bittner
Research Associate

Darek is a Research Associate at the User Experience Center. Prior to joining the UXC, Darek was a Graphic Artist at L.L. Bean in Portland, Maine. He worked for L.L. Bean’s Direct to Business department where he designed branded goods, monitored customer experience and maintained production timelines for high-volume sales. Darek holds a Bachelor of Fine Arts Degree from Montserrat College of Art. He is currently pursuing a Master of Science degree in Human Factors and Information Design from Bentley University.


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Maka Espinoza Gotuzzo
Research Associate

Maka is a Research Associate at the User Experience Center. Prior to joining the UXC, she worked as a User Experience Consultant at the Chilean office of Multiplica, a consultancy firm from Spain and Latin America. In this role she designed strategies and experience through research methodologies for clients of banking, insurance and retail industries.

Maka holds a Bachelor of Arts in Social Communications, with a concentration in History and Politics, and a Master of Arts in Media, both from Adolfo Ibáñez University, Chile. She also holds a certificate in Information Architecture and User Experience from Universidad del Pacífico, Chile. She is currently pursuing a Master of Science in Human Factors in Information Design at Bentley University.

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Brian McDonald
Research Associate

Brian McDonald is a Research Associate at the User Experience Center. Prior to joining the UXC, he worked as a designer at Van Stry Design, creating commercial furniture, art, and experiences for clients such as Saks Fifth Avenue and Macy’s. During this time, he also participated and won numerous healthcare related hackathons, typically leading the UX and design side of the team.

Brian holds a Bachelor of Science degree from Wentworth Institute of Technology, where he studied Industrial Design. He is currently pursuing his Master of Science in Human Factors in Information Design at Bentley University.


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Vineeth Bangera
Research Associate

Vineeth Bangera is a Research Associate at the User Experience Center. Prior to joining the UXC, Vineeth worked as a product designer at Capillary Technologies, a B2B enterprise in the CRM domain, in Bangalore, India. In this role, he crafted memorable software experiences for a product suite that is used by retailers in 30+ countries. Prior to his role in Capillary, he was a product architect in an EduTech start-up named Chalk Street.

Vineeth holds a Bachelor of engineering degree from NMAMIT, India where he majored in Computer Science. He is currently pursuing his Master of Science degree in Human Factors in Information Design at Bentley University.


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Binita Kapadia
Research Associate

Binita Kapadia is a research associate at the User Experience Center. Prior to joining UXC, she worked as a Montessori Teacher at Walnut Park Montessori School in Newton, MA for 3 years. Her other previous work experience includes being a Health Fitness Specialist and a Quality Control Manager at Qi Lifecare, Mumbai.

Binita holds a Bachelor of Commerce from Mumbai University, India majoring in Business Management. She is currently pursuing her Masters of Science in Human Factors in Information Design at Bentley University.