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About Bentley UXC

We are a global user experience consulting group based at Bentley University. Since our foundation in 1999, we have provided hundreds of clients around the world with user experience research, design, and strategy services. Our affiliation with the master’s program in Human Factors in Information Design provides the center with unique access to internationally-recognized experts and the latest research in the fields of user experience, design, human factors, usability, marketing, and business. Visit our FAQ Page

Senior Team

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Bill Albert, PhD
Executive Director

Bill Albert is Executive Director of the Bentley University User Experience Center. Albert brings more than 20 years of experience in UX research, design, and strategy to his role leading the center. He has expertise in qualitative and quantitative user research methods, service design, and user experience strategy. Some of his recent clients include: Philips Healthcare, American Express, Hearst Media, ESPN, TD Bank, Ericsson, and HubSpot. Prior to joining Bentley, Albert was Director of User Experience at Fidelity Investments, and Senior User Interface Researcher at Lycos.

Albert has published and presented his research at more than 50 national and international conferences, including keynotes at UX Hong Kong, UX India, and Ergo Design (Brazil). He co-wrote (with Tom Tullis) the first book on usability metrics, Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (first edition 2008, second edition 2013). He also co-wrote (with Tom Tullis and Donna Tedesco), Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies in 2010. Albert is Co-Editor in Chief of the Journal of Usability Studies.

Albert has been awarded prestigious fellowships through the University of California Santa Barbara and the Japanese Government for his research in human factors and spatial cognition. He received his BA and MA degrees from the University of Washington (Geographic Information Systems) and his PhD from Boston University (Spatial Cognition). He completed a post-doc at Nissan Cambridge Basic Research (affiliated with the MIT Media Lab).

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William Gribbons, PhD
Principal UX Consultant

Bill Gribbons is Director of the graduate Human Factors program at Bentley University, Waltham, Massachusetts. The Human Factors program at Bentley is among the largest and most respected user experience programs in the country. In 2013, he established a west coast campus for the program in San Francisco. Bill also teaches Innovation in the Bentley MBA.

In 1999, Dr. Gribbons founded the User Experience Center at Bentley, and continues to hold a senior consulting role. For over thirty years he has provided strategy, product design, and user experience consulting services to technology groups around the world. In 2013, he founded the Bentley UX Studio in Cambridge, Massachusetts. The mission of the studio is to demonstrate the value of user experience research and design to the success of early-stage start-ups.

Bill received his Ph.D. from the University of Maryland. He is a member of the Mass High Tech Council. He has appeared on, and been quoted by, local and national media including the Associated Press, the Boston Globe, Bloomberg News, Boston Business Journal, Computerworld, Mass High Tech, The Financial Times, U.S. News & World Report, USA Today, the Washington Times, East Bay Business Times, ABC “20-20”, Business 2.0, a nationally syndicated radio show (A Touch of Grey), Investor Business Daily, Times Higher Education Smashing Magazine, Knowledge@Wharton, and the Atlanta Journal Constitution.

His long-term research interests center on the building of a unified theory defining the user experience and the promotion of user experience as a guiding business strategy. He is a frequent speaker at conferences like SXSW, Collision, Future of Web Design, and Webvisions.

Lena Dmitrieva
Senior UX Consultant

Lena Dmitrieva is a Senior Usability Consultant at the User Experience Center. Lena brings more than a decade of experience in UX consulting to her work at the center.

Lena is passionate about empowering users of all ages and walks of life with efficient, easy to learn, and enjoyable products. She strives to help her clients create successful customer experiences by connecting with their users, understanding their needs, and translating those needs into product solutions.

Lena enjoys the challenge of identifying appropriate UX methodologies and has extensive experience conducting user experience projects as well as training others in User Experience work.

Her skills include User Experience Project Implementation and Management, Information Architecture Analysis, Usability Testing, Expert Reviews, Heuristic Reviews, Competitive Evaluations, Focus Groups, Field Research, User Requirements Gathering, Development of User Profiles/Personas.

Lena is a generalist and has worked with clients across industries and product platforms. Her partial client list includes Dressbarn, Payless ShoeSource, T. J. Maxx, Sperry Top-Sider, Stride Rite, New York & Company, Fidelity Investments, Citizens Bank, TIAA Cref, H&R Block, Banknorth, Staples, Arnold Worldwide, One to One Interactive, Cabot Corp., Colgate University, Houghton Mifflin, Liberty Mutual,, McKesson, Newsedge, Raytheon, Smarter Travel, Royal Caribbean, Volkswagen, CORT Furniture, MIT Alumni Association, Planned Parenthood of America, Putnam Investments, Brigham and Women's Hospital, Genzyme, JA Worldwide, Metromix, PNCGIS, Lionbridge.

Lena holds Master of Science with Distinction in Human Factors from Bentley University.

She serves on the board of directors of Boston UXPA (User Experience Professional Association) and is a member of the Usability Professionals’ Association, the Human Factors and Ergonomics Society, and the Greater Boston SIGCHI.

Peter McNally
Senior UX Consultant

Peter McNally is a Senior Consultant at the User Experience Center. Pete has more than 25 years’ experience in usability, information architecture, accessibility, and software engineering. His current areas of interests include the intersection of user experience (UX), customer experience (CX), artificial intelligence (AI), universal design, voice UX, and internet of things (IoT).

Regardless of the area or technology, Pete always focuses on the human at the end of the product, so they can have the most seamless and engaging experience. He has worked with users and designed digital experiences in the financial services, healthcare, government, education, energy, manufacturing, defense, and electronics industries.  Some of his recent clients include: Philips Healthcare, Fidelity Investments, Intel, Southern New Hampshire University, Analog Devices, EBSCO, and BNY Mellon Eagle Investments.

Prior to joining the center, Pete was a Principal Consultant in the CSC User Experience Practice, Senior User Experience Architect at HP Enterprise Services, Research Officer at University of Hertfordshire in the UK, and Senior Software Engineer at 3M Health Information Systems.

Pete holds a Bachelor of Science in Computer Science from Northeastern University and a Master of Science in Computer Science from Rensselaer Polytechnic Institute (RPI). He holds a CPACC (Certified Professional in Accessibility Core Competencies) certification from the International Association of Accessibility Professionals (IAAP). He is a member of the International User Experience Professionals' Association (UXPA), Boston UXPA, Boston CHI, and IAAP.

Research Associates

Riley Kundtz
Research Associate

Riley is a Research Associate at the User Experience Center. Before joining the team, she worked in Recruiting & Program Management for seven years at both HubSpot and The Boston Consulting Group. In these roles, she recruited MBA students while also designing and executing internal programming. Riley also has a love for houseplants, and she is an avid Cleveland sports fan.

Riley holds a Bachelor of Arts in Politics and Women and Gender Studies from Bates College. She is currently pursuing a Master of Science in Human Factors in Information Design from Bentley University.

Jason Gaylord
Research Associate

Jason Gaylord is a Research Associate at the User Experience Center. Prior to joining the UXC, Jason worked in commercial property management. He previously worked as a social studies teacher and department chair where he designed and implemented grade-level curriculum and lesson plans and achieved learning objectives through effective pedagogy, project management, and data analysis. He also has extensive volunteer experience with the Wreaths Across America organization and the Smithsonian Institute.  

Jason holds a Bachelor of Arts in History from the University of Maine and a Master of Arts in Teaching from Colorado College. He is currently pursuing a Master of Science in Human Factors in Information Design at Bentley University.


Kelli Mijares
Research Associate

Kelli is a Design Research Associate at the User Experience Center. Prior to joining the UXC, she practiced as an architectural and urban designer at CBT Architects, a design firm based in Boston.  Previously, Kelli assisted research and curate several exhibitions and architectural publications, which explored public interest design initiatives and contemporary methods of education. 

Kelli holds a Bachelor of Architecture from Carnegie Mellon University. She is currently pursuing a Master of Science in Human Factors in Information Design from Bentley University.


Mariah Ore
Research Associate

Mariah Ore is a Research Associate at the User Experience Center. Before joining the team, she worked as a freelance copywriter, contracting for branding and web design agencies such as Avitus Group and HalfLyte Digital. In these roles, she crafted brand messaging, planned information architecture, and created user flows and wireframes for client web projects. Mariah is also a writer and multimedia creative.

Mariah holds a BA in English Literature and Creative Writing from the University of Montana and is currently pursuing a Master of Science in Human Factors in Information Design at Bentley University. 

Vanita Verma
Research Associate

Vanita Verma is a Research Associate at the User Experience Center. Prior to joining the UXC, she worked as an urban designer at Delhi Urban Art Commission, a government think tank based in New Delhi. In her role as an urban designer, she worked on exploring innovative approaches to improve the city through various scales of urban projects encompassing from local area plans to heritage impact assessment for a national monument.

Vanita holds a Bachelor of Architecture degree from the National Institute of Technology, Hamirpur, and a Master of Architecture degree from the Centre for Environmental Planning and Technology, Ahmedabad where she specialized in Urban Design. She is currently pursuing her Master of Science in Human Factors in Information Design at Bentley University.


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