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User Experience Center

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About Bentley UXC

We are a global user experience consulting group based at Bentley University. Since our foundation in 1999, we have provided hundreds of clients around the world with user experience research, design, and strategy services. Our affiliation with the master’s program in Human Factors in Information Design provides the center with unique access to internationally-recognized experts and the latest research in the fields of user experience, design, human factors, usability, marketing, and business. Visit our FAQ Page

Senior Team

Chris H
Chris Hass
Executive Director

Chris Hass is the Executive Director of the User Experience Center. Chris brings more than 20 years of experience in UX research, design, strategy, and business development to his role leading the center. Chris has garnered global renown for his contributions to the UX research, accessibility, service design, and healthcare innovation fields. Prior to joining Bentley, Chris was the Director of Health & Life Sciences at Kanda Software, President of Create Logic LLC, and Sr. VP of Experience Design at Mad*Pow Media Solutions LLC.

Chris has published and presented his research at more than 100 national and international conferences, including AMIA, ACM SIGCHI, Big Design, CDC PHIN, CSUN, UXPA International, and UXPA Boston. He is an adjunct professor at Bentley University and Northeastern University. He co-authored (with Margo Edmunds and Erin Holve) the Springer textbook: Consumer Informatics and Digital Health: Solutions for Health and Health Care. He is the past president of both UXPA International and UXPA Boston, where he serves as an advisory board member.

Bill G
William Gribbons, PhD
Principal UX Consultant

Bill Gribbons is Director of the graduate Human Factors program at Bentley University, Waltham, Massachusetts. The Human Factors program at Bentley is among the largest and most respected user experience programs in the country. In 2013, he established a west coast campus for the program in San Francisco. Bill also teaches Innovation in the Bentley MBA.

In 1999, Dr. Gribbons founded the User Experience Center at Bentley, and continues to hold a senior consulting role. For over thirty years he has provided strategy, product design, and user experience consulting services to technology groups around the world. In 2013, he founded the Bentley UX Studio in Cambridge, Massachusetts. The mission of the studio is to demonstrate the value of user experience research and design to the success of early-stage start-ups.

Bill received his Ph.D. from the University of Maryland. He is a member of the Mass High Tech Council. He has appeared on, and been quoted by, local and national media including the Associated Press, the Boston Globe, Bloomberg News, Boston Business Journal, Computerworld, Mass High Tech, The Financial Times, U.S. News & World Report, USA Today, the Washington Times, East Bay Business Times, ABC “20-20”, Business 2.0, a nationally syndicated radio show (A Touch of Grey), Investor Business Daily, Times Higher Education Smashing Magazine, Knowledge@Wharton, and the Atlanta Journal Constitution.

His long-term research interests center on the building of a unified theory defining the user experience and the promotion of user experience as a guiding business strategy. He is a frequent speaker at conferences like SXSW, Collision, Future of Web Design, and Webvisions.

Lena Dmitrieva
Senior UX Consultant

Lena Dmitrieva is a Senior Usability Consultant at the User Experience Center. Lena brings more than a decade of experience in UX consulting to her work at the center.

Lena is passionate about empowering users of all ages and walks of life with efficient, easy to learn, and enjoyable products. She strives to help her clients create successful customer experiences by connecting with their users, understanding their needs, and translating those needs into product solutions.

Lena enjoys the challenge of identifying appropriate UX methodologies and has extensive experience conducting user experience projects as well as training others in User Experience work.

Her skills include User Experience Project Implementation and Management, Information Architecture Analysis, Usability Testing, Expert Reviews, Heuristic Reviews, Competitive Evaluations, Focus Groups, Field Research, User Requirements Gathering, Development of User Profiles/Personas.

Lena is a generalist and has worked with clients across industries and product platforms. Her partial client list includes Dressbarn, Payless ShoeSource, T. J. Maxx, Sperry Top-Sider, Stride Rite, New York & Company, Fidelity Investments, Citizens Bank, TIAA Cref, H&R Block, Banknorth, Staples, Arnold Worldwide, One to One Interactive, Cabot Corp., Colgate University, Houghton Mifflin, Liberty Mutual,, McKesson, Newsedge, Raytheon, Smarter Travel, Royal Caribbean, Volkswagen, CORT Furniture, MIT Alumni Association, Planned Parenthood of America, Putnam Investments, Brigham and Women's Hospital, Genzyme, JA Worldwide, Metromix, PNCGIS, Lionbridge.

Lena holds Master of Science with Distinction in Human Factors from Bentley University.

She serves on the board of directors of Boston UXPA (User Experience Professional Association) and is a member of the Usability Professionals’ Association, the Human Factors and Ergonomics Society, and the Greater Boston SIGCHI.

Peter McNally
Senior UX Consultant

Peter McNally is a Senior Consultant at the User Experience Center. Pete has more than 25 years’ experience in usability, information architecture, accessibility, and software engineering. His current areas of interests include the intersection of user experience (UX), customer experience (CX), artificial intelligence (AI), universal design, voice UX, and internet of things (IoT).

Regardless of the area or technology, Pete always focuses on the human at the end of the product, so they can have the most seamless and engaging experience. He has worked with users and designed digital experiences in the financial services, healthcare, government, education, energy, manufacturing, defense, and electronics industries.  Some of his recent clients include: Philips Healthcare, Fidelity Investments, Intel, Southern New Hampshire University, Analog Devices, EBSCO, and BNY Mellon Eagle Investments.

Prior to joining the center, Pete was a Principal Consultant in the CSC User Experience Practice, Senior User Experience Architect at HP Enterprise Services, Research Officer at University of Hertfordshire in the UK, and Senior Software Engineer at 3M Health Information Systems.

Pete holds a Bachelor of Science in Computer Science from Northeastern University and a Master of Science in Computer Science from Rensselaer Polytechnic Institute (RPI). He holds a CPACC (Certified Professional in Accessibility Core Competencies) certification from the International Association of Accessibility Professionals (IAAP). He is a member of the International User Experience Professionals' Association (UXPA), Boston UXPA, Boston CHI, and IAAP.

Research Associates

Adi Bharadwaj
Adi Bharadwaj
Research Associate

Adi is a Research and Design Associate at the User Experience Center. Prior to joining the UXC, he worked as a Lead UX Consultant at THEM Consulting, a boutique UX Consultancy focused on the Financial Services and Capital Markets sphere. His responsibilities included project management, UX Vision and Strategy alignment, UX Design Review, Code Normalization, and User Research. Adi has also previously worked with Ernst & Young (EY) as a Financial Technology Consultant in Boston. 

Adi holds a Bachelor of Science in Information Systems Audit & Control from Bentley University. He is currently pursuing a Master of Science in Human Factors in Information Design from Bentley University. 

Sanghmitra Choudhary
Sanghmitra Choudhary
Research Associate

Sanghmitra is a Research Associate at the User Experience Center. Before joining the team, she was a Graduate Researcher at the University of Delhi and has also worked with B2B SaaS as a UX Researcher. In these roles, she led multiple behavioral research projects with diverse populations through qualitative and quantitative methods, analysis, visualization, and presentation. Sanghmitra enjoys practicing yoga and meditation.

Sanghmitra holds a MA in Clinical Psychology from Panjab University and a PhD in Social Psychology for the University of Delhi, India, and is currently pursuing a Master of Science in Human Factors in Information Design from Bentley University.

Meryll Davis
Meryll Davis
Research Associate

Meryll is a Research Associate at the User Experience Center. Before joining the team, she worked as a UX Designer at Centivo. In this role, Meryll focused on improving prototypes of member and provider applications (web and smartphone) to make them more comprehensive, interactive, and user-friendly. Prior to transitioning into UX Design, Meryll held various NGO programs and project management positions in Massachusetts, North Carolina, New Mexico, and Nepal. 

Meryll holds a Master of Arts in Counseling Psychology and a Bachelor of Arts in Philosophy. She is currently pursuing a Master of Science in Human Factors in Information Design at Bentley University. 

Cole Lampman
Cole Lampman
Research Associate

Cole is a Research Associate at the User Experience Center. Before joining the team, he worked in software implementation consulting at Alight Solutions. In this role, he focused on benefits and learning management systems consulting. His clients belonged to an array of industries including government contractors, financial institutions, and healthcare.   

Cole holds a Bachelor of Arts in Sociology from Princeton University where he conducted independent research on identity development. He is currently pursuing a Master of Science in Human Factors in Information Design at Bentley University. 

Kerry Lawlor
Kerry Lawlor
Research Associate

Kerry is a Research and Design Associate at Bentley's User Experience Center (UXC). Prior to joining the UXC, she worked as a management consultant at Deloitte in the Life Sciences & Healthcare industry. She conducted data analyses, led usability testing, wrote user stories, and facilitated strategy workshops for a variety of private and public sector clients.   

Kerry holds a Bachelor of Science in Operations Management & Business Analytics from Boston College. She is currently pursuing a Master of Science in Human Factors in Information Design at Bentley University. 


Grace Shim
Grace Shim
Research Associate

Grace (Ji Eun) is a Research Associate at Bentley's User Experience Center. She brings 3 years of IT product marketing experience, with a focus on cybersecurity products. In her free time, she loves to explore new UX tools and is a voluntary UX team lead for a nonprofit called MyNeighbor, an app that connects low-income groups in Southeast Asia to housing essentials, living expenses, and educational resources. She is passionate about social justice and intends to commit her skills to helping globally marginalized populations. New to the Boston area, she looks forward to serving diverse organizations' needs through the Bentley UXC.

Grace holds a Bachelor of Arts in Digital Communications and is now pursuing Bentley’s Master of Science in Human Factors in Information Design. 

Rishika Thulasi
Rishika Mini Thulasi
Research Associate

Rishika is a Research and Design Associate at the User Experience Center. Prior to joining the team, Rishika worked as a UX Designer for Wunderman Thompson agency in Dubai for 3 years. She collaborated with her team to do research, business analysis, and design strategy for projects. During her spare time, you find her with her friends and family or reading a book.  

Rishika holds a Bachelor of Engineering in Computer Science and is currently pursuing a Master of Science in Human Factors in Information Design at Bentley University.