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Meet the UXC Team

The UXC staff consists of some of the sharpest minds in the user experience field.

Who We Are

We are a global user experience consulting group based at Bentley University. Since our foundation in 1999, we have provided hundreds of clients around the world with user experience research, design, and strategy services.

Our affiliation with the master’s program in Human Factors in Information Design provides the center with unique access to internationally-recognized experts and the latest research in the fields of user experience, design, human factors, usability, marketing, and business.

Learn more about Bentley UX Consulting

Senior Team

William Albert
Bill Albert, PhD
Executive Director

Bill Albert is Executive Director of the Bentley University User Experience Center. Albert brings more than 20 years of experience in UX research, design, and strategy to his role leading the center. He has expertise in qualitative and quantitative user research methods, service design, and user experience strategy. Some of his recent clients include: Philips Healthcare, American Express, Hearst Media, ESPN, TD Bank, Ericsson, and HubSpot. Prior to joining Bentley, Albert was Director of User Experience at Fidelity Investments, and Senior User Interface Researcher at Lycos.

Albert has published and presented his research at more than 50 national and international conferences, including keynotes at UX Hong Kong, UX India, and Ergo Design (Brazil). He co-wrote (with Tom Tullis) the first book on usability metrics, Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (first edition 2008, second edition 2013). He also co-wrote (with Tom Tullis and Donna Tedesco), Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies in 2010. Albert is Co-Editor in Chief of the Journal of Usability Studies.

Albert has been awarded prestigious fellowships through the University of California Santa Barbara and the Japanese Government for his research in human factors and spatial cognition. He received his BA and MA degrees from the University of Washington (Geographic Information Systems) and his PhD from Boston University (Spatial Cognition). He completed a post-doc at Nissan Cambridge Basic Research (affiliated with the MIT Media Lab).

Bill G
William Gribbons, PhD
Principal UX Consultant

Bill Gribbons is Director of the graduate Human Factors program at Bentley University, Waltham, Massachusetts. The Human Factors program at Bentley is among the largest and most respected user experience programs in the country. In 2013, he established a west coast campus for the program in San Francisco. Bill also teaches Innovation in the Bentley MBA.

In 1999, Dr. Gribbons founded the User Experience Center at Bentley, and continues to hold a senior consulting role. For over thirty years he has provided strategy, product design, and user experience consulting services to technology groups around the world. In 2013, he founded the Bentley UX Studio in Cambridge, Massachusetts. The mission of the studio is to demonstrate the value of user experience research and design to the success of early-stage start-ups.

Bill received his Ph.D. from the University of Maryland. He is a member of the Mass High Tech Council. He has appeared on, and been quoted by, local and national media including the Associated Press, the Boston Globe, Bloomberg News, Boston Business Journal, Computerworld, Mass High Tech, The Financial Times, U.S. News & World Report, USA Today, the Washington Times, East Bay Business Times, ABC “20-20”, Business 2.0, a nationally syndicated radio show (A Touch of Grey), Investor Business Daily, Times Higher Education Smashing Magazine, Knowledge@Wharton, and the Atlanta Journal Constitution.

His long-term research interests center on the building of a unified theory defining the user experience and the promotion of user experience as a guiding business strategy. He is a frequent speaker at conferences like SXSW, Collision, Future of Web Design, and Webvisions.

Lena Dmitrieva
Senior UX Consultant

Lena Dmitrieva is a Senior Usability Consultant at the User Experience Center. Lena brings more than a decade of experience in UX consulting to her work at the center.

Lena is passionate about empowering users of all ages and walks of life with efficient, easy to learn, and enjoyable products. She strives to help her clients create successful customer experiences by connecting with their users, understanding their needs, and translating those needs into product solutions.

Lena enjoys the challenge of identifying appropriate UX methodologies and has extensive experience conducting user experience projects as well as training others in User Experience work.

Her skills include User Experience Project Implementation and Management, Information Architecture Analysis, Usability Testing, Expert Reviews, Heuristic Reviews, Competitive Evaluations, Focus Groups, Field Research, User Requirements Gathering, Development of User Profiles/Personas.

Lena is a generalist and has worked with clients across industries and product platforms. Her partial client list includes Dressbarn, Payless ShoeSource, T. J. Maxx, Sperry Top-Sider, Stride Rite, New York & Company, Fidelity Investments, Citizens Bank, TIAA Cref, H&R Block, Banknorth, Staples, Arnold Worldwide, One to One Interactive, Cabot Corp., Colgate University, Houghton Mifflin, Liberty Mutual,, McKesson, Newsedge, Raytheon, Smarter Travel, Royal Caribbean, Volkswagen, CORT Furniture, MIT Alumni Association, Planned Parenthood of America, Putnam Investments, Brigham and Womens Hospital, Genzyme, JA Worldwide, Metromix, PNCGIS, Lionbridge.

Lena holds Master of Science with Distinction in Human Factors from Bentley University.

She serves on the board of directors of Boston UXPA (User Experience Professional Association) and is a member of the Usability Professionals’ Association, the Human Factors and Ergonomics Society, and the Greater Boston SIGCHI.

Peter McNally
Senior UX Consultant

Peter McNally is a Senior Consultant at the User Experience Center. Pete has more than 25 years’ experience in usability, information architecture, accessibility, and software engineering. His current areas of interests include the intersection of user experience (UX), customer experience (CX), artificial intelligence (AI), universal design, voice UX, and internet of things (IoT).

Regardless of the area or technology, Pete always focuses on the human at the end of the product, so they can have the most seamless and engaging experience. He has worked with users and designed digital experiences in the financial services, healthcare, government, education, energy, manufacturing, defense, and electronics industries.  Some of his recent clients include: Philips Healthcare, Fidelity Investments, Intel, Southern New Hampshire University, Analog Devices, EBSCO, and BNY Mellon Eagle Investments.

Prior to joining the center, Pete was a Principal Consultant in the CSC User Experience Practice, Senior User Experience Architect at HP Enterprise Services, Research Officer at University of Hertfordshire in the UK, and Senior Software Engineer at 3M Health Information Systems.

Pete holds a Bachelor of Science in Computer Science from Northeastern University and a Master of Science in Computer Science from Rensselaer Polytechnic Institute (RPI). He holds a CPACC (Certified Professional in Accessibility Core Competencies) certification from the International Association of Accessibility Professionals (IAAP). He is a member of the International User Experience Professionals' Association (UXPA), Boston UXPA, Boston CHI, and IAAP.

Shannon Shea
Program Manager

Shannon Shea is the Program Manager for the User Experience Center. Shannon coordinates and oversees the execution of faculty staffing, logistics and marketing for the User Experience Center. She represents the User Experience Program as a primary contact for selected open programs and custom in-house programs. Be sure to follow the UXC on social media and sign up for our newsletter for regular updates and news shared by Shannon.

Shannon holds a Bachelor of Arts in Communications from Westfield State University and is currently pursuing an MBA with a concentration in Marketing at Bentley University.


Research Associates

Desmond Fang
Desmond Fang
Research Associate

Yuning Desmond Fang is a Research Associate at the User Experience Center. Prior to joining the UXC, he worked as a landscape architect at Weston & Sampson, a multi-disciplinary engineering firm in Boston. In this role, he helped designing public parks, playgrounds, urban open spaces, and track & field complexes throughout the United States.

Desmond holds a Bachelor of Landscape Architecture from Utah State University. He is currently pursuing a Master of Science degree in Human Factors and Information Design from Bentley University.

Prithvi Kudva
Prithvi Kudva
Research Associate

Prithvi Kudva is a Research Associate at the User Experience Center. Prior to joining the UXC, she worked as a UX Researcher at Lollypop UX/UI Design Studio, where she planned and conducted user research studies for clients across domains. She also has experience working with Adobe as a consultant in Quality Assurance.

Prithvi holds a Bachelor of Engineering degree from BMS College of Engineering, where she majored in Information Science and Engineering and a Master of Design degree from National Institute of Design, Bangalore where she majored in Interaction Design. She is currently pursuing her Master of Science in Human Factors in Information Design at Bentley University.

Erinn Flandreau
Research Associate

Erinn Flandreau is a Research Associate at the User Experience Center. Prior to joining the UXC, Erinn worked as a product manager for an educational travel company, where she oversaw the development and strategy of a portfolio of international student tours focused on STEM education. She previously taught middle school and designed her own curriculum for language arts, math, science, and social studies classes. Erinn also has extensive travel experience and speaks Spanish and French.

Erinn holds a Bachelor of Arts in International Relations, Spanish, and French from Bucknell University and a Master of Arts in Urban Education from Loyola Marymount University. She is currently pursuing a Master of Science in Human Factors in Information Design at Bentley University.

Jason Gaylord
Research Associate

Jason Gaylord is a Research Associate at the User Experience Center. Prior to joining the UXC, Jason worked in commercial property management. He previously worked as a social studies teacher and department chair where he designed and implemented grade-level curriculum and lesson plans and achieved learning objectives through effective pedagogy, project management, and data analysis. He also has extensive volunteer experience with the Wreaths Across America organization and the Smithsonian Institute.  

Jason holds a Bachelor of Arts in History from the University of Maine and a Master of Arts in Teaching from Colorado College. He is currently pursuing a Master of Science in Human Factors in Information Design at Bentley University.


Kelli Mijares
Research Associate

Kelli is a Design Research Associate at the User Experience Center. Prior to joining the UXC, she practiced as an architectural and urban designer at CBT Architects, a design firm based in Boston.  Previously, Kelli assisted research and curate several exhibitions and architectural publications, which explored public interest design initiatives and contemporary methods of education. 

Kelli holds a Bachelor of Architecture from Carnegie Mellon University. She is currently pursuing a Master of Science in Human Factors in Information Design from Bentley University.