NowUKnow examines millennial minds and issues, informed by research data, expert opinion, and reportage about the professional and personal lives of Generation Y.
We are on the brink of a technological revolution that will lean hard on fresh ideas from young start-ups and reward innovative millennials with membership in a small but rising meritocracy.
Advertisers are crazy about the millennial generation. Now top brands have landed on a radical new way to seduce the largest consumer demographic in the modern era. They are subtly leading them into a deep relationship that is as fascinating as it is foreign. And it’s all leveraged by millennials’ aptitude for electronic devices, something that 80 percent of respondents to Bentley University’s PreparedU study said will enable millennials to transform the workplace. Could it also change the global consumer landscape?
In this final installment of our seven-week Careers of the Future Series, Fred Ledley, professor of Natural and Applied Sciences and Management as well as director of the Bentley Center for Integration of Science and Industry, explores what exactly it takes for millennial students to prepare for tomorrow's careers — including those can't even be imagined today.
In this fifth installment of our seven-week Careers of the Future series, Aaron Jackson, associate professor of economics and director of the Bentley Honors Program, makes the case that a range of broad career opportunities awaits students who have the critical thinking and problem-solving skills gained through an economics degree education.
Millennials report that they want fulfilling work at companies that allow them to make a positive impact on society.
But when it comes time to look at a very generous job offer from that big financial institution that just paid a huge fine for tax evasion, do millennials let money and career trump ethical irresponsibility? When a company like CVS decides to stop selling tobacco, do millennials applaud its virtue or question its fiduciary responsibility to shareholders?