'User experience (UX) research' is a term that Andrea Wong ‘17 first heard from friends when she moved to San Francisco in 2013. Wong was intrigued. “It sounds like the best parts of all my previous jobs mashed into one,” she said.
Prior to switching to UX research, Wong had worked in journalism, international corporate communications and nonprofit strategy in Shanghai, China, and was working as a freelance content strategist for startups in the San Francisco Bay Area while trying to figure out what's next.
When Yoni Philosophe MS+MBA ’17 took out his phone during an IT course at Bentley, it wasn’t because he was bored. In fact, it was just the opposite. He was texting new ideas to fellow co-founders of DestaPlan travel app.
This fall I was in Nashville, Tennessee, with 25 of my Bentley MBA classmates, where we engaged with local businesses and examined Nashville’s rapidly growing economy. We visited and toured many businesses, such as Oakridge Laboratory and General Motors (GM), and we were given the opportunity to learn from the top executives at the companies.
