For most college students, “market demand” is a term reserved for business courses. At Bentley University, it took on a different role, informing two new majors — Professional Sales and Creative Industries — that answer employer demand for skilled professionals. The move marks Bentley as the only major university in the northeast U.S. offering an undergraduate major in the field of professional sales.
No doubt, millennials have it tough. It’s hard for them to find jobs in the competitive post-recession economy, and as a generation they feel torn between the modern urban life they crave and the insurmountable cost of living in the top cities. But the American Dream isn’t unattainable for millennials — it just seems to be moving.
Millennials have called it the great problem facing their generation: How to introduce the rest of the world to a technological culture so billions are not left behind? Digital natives want a networked planet — and they are mobilizing to make it happen.
