Bentley University News

Bentley University welcomes Neal A. Lester as the keynote speaker at the 27th annual celebration breakfast in honor of Dr. Martin Luther King Jr. Lester, associate vice president of humanities & arts for the Office of Knowledge Enterprise Development and Foundation Professor of English at Arizona State University (ASU), is known for his teaching and scholarship in African American literary and cultural study.

Bob Galliers, University Distinguished Professor at Bentley, received the prestigious LEO Award for Lifetime Exceptional Achievement in Information Systems from the Association for Information Systems (AIS) at the 2012 International Conference on Information Systems in Orlando, Florida, December 17.

Bentley University has named Jonathan White, PhD its new Director of Service-Learning, replacing Edward Zlotkowski, one of the founders of Bentley’s Service-Learning Center who postponed his retirement to act as the center’s director for the past two years.  

Bentley University announced four faculty members and a doctoral candidate as recipients of the Innovation in Teaching Award 2012: Mystica Alexander; George Fishman; Mark Frydenberg; Jay Thibodeau; and Denise Hanes.

Undergraduate students in a Corporate Immersion Marketing class taught by James Pouliopoulos spent their fall semester testing the usability and effectiveness of an iPad app implemented by Mazda North American Operations (MNAO) in their dealers to improve customer experience and close sales.

Bentley teams were seeded first and fifth out of 46 teams competing in the Eastern Regional Tournament of the American Collegiate Moot Court Association, a competition where student teams simulate arguments before the Supreme Court.

Why do marketers continue to get gender wrong? While many women’s gender roles have changed in the last 50 years, you would never know it from the types of ad appeals and product innovations companies are rolling out in order to capture the lucrative women’s market.

The Bentley campus community will come together for a student-led vigil to remember the 26 victims of the tragic school shooting. It will be held on the evening of December 17th at 9:15 p.m. in the Back Bay Rooms in the Student Center.

In November, University Distinguished Professor Bob Galliers returned to Curtin University in Perth, Western Australia where he had been Head of the School of Information Systems to give the keynote address and bestow the Galliers Awards on the occasion of the 40th anniversary of the founding of the School.

The Bentley team came in second place to Northwestern University during the ninth annual national finals of the College Fed Challenge, a competition for undergraduate students that challenges them to analyze economic and financial conditions and formulate a monetary policy recommendation.