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Undergraduate Programmatic Learning Outcomes

On this page you will find the learning goals and outcomes for our general education curriculum, general business curriculum, as well as each of Bentley's undergraduate majors.

General Education Learning Goals and Outcomes

Goal One

Students will have knowledge and understanding of scientific, historical, social, and cultural phenomena.

Outcomes

Students will be able to:

  1. Compare diverse political and economic systems within and across societies.
  2. Place current and past experience in historical context.
  3. Explain human behavior in the context of varying forms of social organization within and across cultures.
  4. Explain the nature and development of scientific knowledge.
  5. Analyze how text operates as a form of cultural expression.

Goal Two

Students will have effective written and oral communication skills.

Outcomes

Students will be able to:

2.1 Construct a substantial thesis.

2.2 Integrate relevant evidence and arguments from sources into their own writing.

2.3 Use rhetorical strategies appropriate to audience and purpose.

Goal Three

Students will have critical thinking and analytical skills.

Outcomes

Students will be able to:

3.1 Develop and interpret mathematical models.

3.2 Formulate and test hypothesis through scientific inquiry.

3.3 Apply appropriate analytical frameworks to understand important social and political questions.

3.4 Assess the coherence and credibility of an argument.

3.5 Use economic tools and analysis for decision-making and problem-solving.

Goal Four

Students will have personal and social responsibility.

Outcomes

Students will be able to:

4.1 Apply ethical thinking in the context of individual and social decision-making.

4.2 Describe ways in which problems of philosophy are central to our understanding of ourselves and our place in the world.

4.3 Explain how individuals and groups interact with government to affect change and how this varies across political systems.

Goal Five

Students will have information and technology skills.

Outcomes

Students will be able to:

5.1 Use appropriate information technology to analyze and solve problems.

5.2 Explain appropriate and ethical use of information technology.

General Business Learning Goals and Outcomes

Goal One

Our students will be knowledgeable about business practices.

Outcomes

Students will be able to:  

1.1 Identify, analyze, and evaluate organizations' business functions, processes, and strategies.

1.2 Define and/or map business processes

1.3 Demonstrate knowledge of and ability to apply basic concepts in Accounting and Finance.

1.4 Demonstrate knowledge of and ability to apply basic concepts in Marketing and Operations.

Goal Two

Our students will be analytical thinkers and creative problem solvers.

Outcomes

Students will be able to:

2.1 Identify a business problem and its relevant stakeholders.

2.2 Evaluate the logic, validity, and relevance of qualitative and quantitative data.

2.3 Synthesize information to arrive at reasoned conclusions.

2.4 Develop and evaluate alternative solutions and choose the most appropriate course of action.

2.5 Be able to recommend creative solutions to business problems.

Goal Three

Our students will understand the role of business in global society and be ethically and socially responsible.

Outcomes

Students will be able to:

3.1 Recognize and identify ethical issues and dilemmas and the consequences of engaging in unethical conduct.

3.2 Explain the importance of being socially responsible and will recognize that what is legally permissible may not be ethically responsible.

Goal Four

Our students will be proficient in the use of information technology.

Outcomes:

Students will be able to:

4.1 Use Information technology to identify, analyze, solve and communicate about business problems.

Goal Five

Our students will be effective team members.

Outcomes:

Students will be able to:

5.1 Demonstrate an ability to work as effective team members.

B.A. in English Learning Goals and Outcomes 

Goal One

Students will identify cultural texts by genre/mode and differences between a range of cultural texts.

Outcomes

Students will be able to:

1.1 Isolate elements from cultural texts and interpret them

1.2 Make an argument about a text's meaning and sustain that argument through critical analysis

Goal Two

Students will be able to analyze how cultural texts critique, imagine, and influence human experience.

Outcomes

Students will be able to:

2.1 Recognize the political, social, and historical significance of cultural texts

2.2 Describe the ways that a political/social/historical context can inform how we read, understand, and interpret a text

Goal Three

Students will be able to produce creative work in a specific genre/mode.

Outcomes

Students will be able to:

3.1 Produce process-based creative work informed by theoretical or creative models

3.2 Produce creative work that satisfies the requirements of genre or mode

Goal Four

Students will understand the principles of writing and composition.

Outcomes

Students will be able to:

4.1 Identify and use fundamental rhetorical concepts including thesis, argument, audience, purpose, and/or context

4.2 Write a thesis-driven paper with appropriate diction, style, mechanics

4.3 Conduct research that illustrates an understanding of primary, secondary, scholarly and/or popular sources

B.A. in History Learning Goals and Outcomes 

Goal One

Be knowledgeable of important historical issues and problems in the students' area of concentration

Outcome

Students will be able to:

1.1 Identify important historical issues and problems related to the course.

Goal Two

Be effective communicators.

Outcomes

Students will be able to:

2.1 Present written and verbal information in an organized and concise manner, with ideas clearly stated.

2.2 Deliver an effective presentation utilizing appropriate technology.

Goal Three

Think analytically.

Outcome

Students will be able to:

3.1 Demonstrate the ability to integrate, synthesize, and apply various types of historical information to arrive at reasoned conclusions.

Goal Four

Be capable of reading, analyzing and interpreting different forms of primary and secondary documents

Outcome

Students will be able to:

4.1 Produce oral/written work that demonstrates proficiency in the use of primary and secondary documents.

Goal Five

Be ethical and socially responsible

Outcome

Students will be able to:

5.1 Recognize and articulate the ethical issues embedded in historical problems.

Goal Six

Have a global perspective.

Outcome

Students will be able to:

6.1 Incorporates an understanding of the global dimensions of issues through historical examples.

B.A. in International Affairs Learning Goals and Outcomes

Goal One

Our students will have an understanding of globalization and its implications.

Outcomes

Students will be able to:

1.1 Describe the meaning of globalization in the contemporary world.

1.2 Analyze the political, economic and cultural implications of globalization on individual countries and their interactions with other countries.

Goal Two

Our students will have an understanding of political and governmental institutions and processes in a global context.

Outcomes

Students will be able to:
2.1. Apply an analytic framework or perspective to explain how political/governmental institutions and processes work in practice.

2.2. Apply an analytical framework or perspective to evaluate the consequences or implications of political outcomes for society.

Goal Three

Our students will have an understanding of how people in various cultures interact and communicate with each other and across other cultures.

Outcomes

Students will be able to:

3.1 Describe a frame of thinking that people use to experience new and different cultures.

3.2 Describe the complex cultural dimensions at play in global and local situations and conflicts.

Goal Four

Our students will have an understanding of the interrelationships between geography and culture, politics and economy.

Outcome

Students will be able to:

4.1 Apply an analytic framework or perspective to explain the ways in which attributes of location and geography underlie economic and political realities around the world.

B.A. in Liberal Arts Learning Goals and Outcomes

Goal One

Be knowledgeable of important issues, problems and questions in their concentration

Outcome

Students will be able to:

1.1 Identify important issues, problems and questions in their concentration

Goal Two

Be effective communicators

Outcome

Students will be able to:

2.1 Present written information in a clear and concise manner, with ideas clearly stated

Goal Three

Think analytically

Outcome

Students will be able to:

3.1 Demonstrate ability to synthesize and apply various types of information to arrive at reasoned conclusions

Goal Four

Be capable of reading, analyzing and interpreting secondary and primary documents

Outcome

Students will be able to:

4.1 Produce written work that demonstrates proficiency in the use of secondary and primary documents

B.A. Media and Culture Learning Goals and Outcomes 

Goal One

To be critical analysts of media texts and practices.

Outcomes

Students will be able to:  

1.1 Identify key media texts and applicable theories for analysis

1.2 Assess critically and synthesize media theories and/or practices

Goal Two

To be conversant in the terminology of a media-related field.

Outcomes

Students will be able to:

2.1 Define and employ the terms used by media producers, industries, and analysts.

2.2 Evaluate the language, cultural codes, and rhetoric used by media producers, industries, and analysts.

Goal Three

To be knowledgeable about the theoretical and creative principles underlying media practices and/or industry decision-making.

Outcomes

Students will be able to:

3.1 Demonstrate knowledge of specific theories and principles behind production choices and/or industry decision-making.

3.2 Assess the effectiveness of how a creative work communicates with its intended audiences in the context of the standard practices and principles of a creative sector.

Goal Four

To be proficient within a specific area of media production.

Outcomes:

Students will be able to:

4.1 Illustrate knowledge of a set of medium-specific technical skills.

4.2 Assess the logic and media theory behind one's own creative production.

B.A. in Philosophy Learning Goals and Outcomes

Goal One

Understand philosophy and philosophical thinking

Outcomes

Students will be able to:

1.1 Command of the basic fields of philosophy

1.2 Understand what philosophical thinking is, and how to use it

1.3 Appreciate how philosophical engagement can improve our lives and our world

Goal Two

Think analytically and creatively

Outcomes

Students will be able to:

2.1 Recognize, understand, and critically evaluate complex arguments

2.2 Articulate and defend their own points of view

Goal Three

Communicate effectively

Outcomes

Students will be able to:

3.1 Express complex ideas clearly, cogently, and concisely

3.2 Defend their views in oral and written contexts

Goal Four

Apply their knowledge and skills

Outcomes

Students will be able to:

4.1 See the relevance of philosophical thinking to issues in the broader world, including the business world

4.2 Apply their analytical and communication skills to these issues

Goal Five

Engage ethically

Outcomes

Students will be able to:

5.1 Engage in rational and civil discourse about difficult and emotionally laden topics in a respectful manner

5.2 Recognize ethical issues in life and work, and will be able to make thoughtful and responsible decisions in light of them.

B.S. in Accountancy, Corporate Finance & Accounting, and Information Systems & Audit Control Learning Goals and Outcomes

Learning Goals and Outcomes are currently being revised by the Accountancy Department. 

B.S. in Actuarial Science Learning Goals and Outcomes 

Goal One

Students will demonstrate competency in concepts and techniques of both single and multivariable calculus.

Outcomes

Students will be able to:

1.1 Be competent in differentiating multivariable functions.

1.2 Be competent in integrating multivariable functions.

1.3 Demonstrate an understanding of the concepts of infinite sequences and series, and be able to apply them in developing Taylor series.

Goal Two

Students will demonstrate competency in concepts and techniques of linear algebra.

Outcomes

Students will be able to:

2.1 Demonstrate competency in Gauss-Jordan elimination and reduced row-echelon form.

2.2 Demonstrate competency in the concepts of linear independence and basis in vector spaces.

Goal Three

Students will demonstrate competency in concepts and techniques of probability.

Outcomes

Students will be able to:

3.1 Demonstrate competency in the use of random variables. They will be able to define a probability distribution or density function and use it to determine probabilities.

3.2 Demonstrate competency in working with both single- and multivariable probability distributions.

Goal Four

Students will achieve competency in fundamental statistical concepts and techniques.

Outcomes

Students will be able to:

4.1 Demonstrate competency in the construction of both simple and multiple regression models, including analysis of the residuals, variable selection and in recognizing common pitfalls such as multicollinearity.

4.2 Demonstrate competency in the use of advanced software such as SAS, R, or SPSS to build regression models for large, multi-dimensional data sets.

4.3 Understand the concepts and choose and apply appropriate statistical methodologies, including proper statistical hypothesis testing and non-parametric methods to solve problems.

Goal Five

Students will acquire the ability to apply mathematics to real-world problems.

Outcome

Students will be able to:

5.1 Translate problem statements into mathematical formulations and apply appropriate mathematical techniques to solve applied problems.

Goal Six

Students will build competency in the interpretation and communication of results to non-mathematical audiences.

Outcomes

Students will be able to:

6.1 Produce a well-written report of a mathematically based project or problem that can be easily understood by a non-mathematical audience.

Goal Seven

Students will achieve mastery of mathematical concepts and techniques required for pursuing actuarial credentials.

Outcomes:

Students will be able to:

7.1 Pass at least one of the first two preliminary actuarial examinations (Exam P (Probability) and/or FM (Financial Mathematics).

B.S. in Business Economics Learning Goals and Outcomes 

Goal One

Students will be able to use economic problem solving methods.

Outcomes


Students will be able to:

1.1 Use quantitative and graphical methods to solve economic problems.

Goal Two

Students will have an understanding of the macroeconomic theory of how the economy functions. 

Outcomes

Students will be able to:

2.1 Show a proficiency with the closed economy macroeconomic model of the economy.

Goal Three

Students will have an understanding of professional level economic research.

Outcomes

Students will be able to:

3.1 Write a literature review based on academic research articles gathered through literature searches.

Goal Four

Students will be able to apply econometric methods to economic problems.

Outcomes

Students will be able to:

4.1 Collect and clean an economic data set.

4.2 Formulate and implement an econometric strategy appropriate to the data set being used.

B.S. in Computer Information Systems Learning Goals and Outcomes 

Goal One

Graduates understand the nature and structure of information as a defining component of organizations.

Outcomes

Graduates will be able to:

1.1 Identify and categorize elements of data that define organizational knowledge.

1.2 Identify and model transactions and processes that produce, consume or alter organizational information.

1.3 Select, combine and order data that answers specific organizational questions.

1.4 Graduates can define and author robust models of data and relationships that are amenable to organizational evolution and protective of the information as an organizational asset.

Goal Two

Graduates understand the nature, structure and operation of programmable devices of computation and communication.

Outcomes

Graduates will be able to:

2.1 Identify and categorize data representations based upon the information and the means of capture, inspection and transformation along with the digital technology capable of storing, transmitting and transforming such data.

2.2 Graduates can determine the capacity of computing equipment to process data both in terms of functionality and volume.

2.3 Graduates can describe the hardware and software components of contemporary computers ranging from hand-held to servers to mainframes.

2.4 Graduates can explain the nature and operation of digital information storage and retrieval.

Goal Three

Graduates understand the nature, structure and creation of computer software that translates organizational policy into business operations.

Outcomes

Graduates will be able to:

3.1 Define and plan data structures using industry standard syntax and semantics.

3.2 Define and plan process/program structures using industry standard syntax and semantics.

3.3 Author programs using industry standard programming languages and software development environments.

3.4 Analyze software determining correctness of function and identify remedial actions required to achieve correctness using industry standard quality assurance and testing features.

Goal Four

Graduates understand the dynamic nature of organizational structure and operations and how to design and structure computer-based systems that maintain alignment with and enable the evolution of organizations.

Outcomes

Graduates will be able to:

4.1 Describe/design data structures and relationships that anticipate evolving system requirements by using the theory and techniques of normalization.

4.2 Design/implement software structures that compartmentalize volatile functional elements and facilitate the expansion of capacity in terms of data or functionality.

4.3 Model/design system structures that abstract organizational structures and policies generalizing operational practices and facilitating the absorption of evolving technology and changing organizational priorities.

4.4 Identify/define the elements of work required to take a systems development project from "concept to code" and then through maintenance and support.

B.S. in Creative Industries Learning Goals and Outcomes 

Goal One

To understand foundational theories relating to information processing and learning, diversity, intercultural communication, mass media, interpersonal communication, team communication, and computer-mediated communication.

Outcomes

Students will be able to:

1.1 Explain key aspects of these foundational theories.

1.2 Apply relevant foundational theories to business communication problems and generate solutions.

Goal Two

To use written, oral, visual, and electronic communication channels for exchanging data, information, and insights.

Outcomes

Students will be able to:

2.1 Select the appropriate medium for delivering objective, concise, and focused messages in a professional manner.

2.2 Create grammatically correct material that is suitable in tone and style for each medium.

Goal Three

To develop knowledge of how creative industries operate.

Outcomes

Students will be able to:

3.1 Identify and describe business models and financial underpinnings of firms in the creative industries.

3.2 Define and use terms and concepts related to production or distribution in the creative industries.

Goal Four

To apply principles governing creative industries to a specific sector.

Outcomes

Students will be able to:

4.1 Assess and select effective production or distribution strategies in a creative industries sector.

4.2 Understand and critically evaluate how a specific creative industry sector has evolved, and the challenges its creative workers face.

B.S. in Data Analytics Learning Goals and Outcomes 

Goal One

Offer a curriculum that allows students to gain an understanding of fundamental statistical concepts and methods needed in the solution of business problems.

Outcomes

Students will be able to:

1.1 Understand the concepts and choose and apply appropriate statistical methodologies, including proper statistical hypothesis testing and non-parametric methods to solve problems.

1.2 Choose and apply appropriate statistical methodologies, including linear regression and logistic regression to solve problems.

Goal Two

Offer a curriculum that allows students to gain an understanding of state of the art in data mining techniques, advanced statistical methods, machine learning and the design of experiments.

Outcomes

Students will be able to:

2.1 Understand and apply the concepts of market basket analysis, cluster analysis and classification techniques, including kNN, Naïve Bayes, logistic regression and decision trees in addressing business problems.

2.2 Understand and apply the concepts and methods of advanced statistical models, such as generalized linear models and survival analysis in business applications.

2.3 Understand and apply the concepts and methods of machine learning techniques, such as random forests, boosting and bagging and classification in business applications.

Goal Three

Offer a curriculum that allows students to be able to use leading statistical packages, programming languages and database management tools.

Outcomes

Students will be able to:

3.1 Use leading statistical packages such as SAS or R to solve business problems.

3.2 Understand essential database concepts and be able to use database tools, for example SQL (Structured Query Language).

3.3 Use a leading computing language, such as Python, to process data and data reporting, including visualization.

Goal Four

Offer a curriculum that allows students to communicate effectively to non-technical audiences the results and recommendations of an analysis and be able to influence business decision-making.

Outcome

Students will be able to:

4.1 Write a comprehensive report aimed at a non-technical audience summarizing the collection, analysis and interpretation of data relating to a business problem.

B.S. in Finance Learning Goals and Outcomes 

Goal One

Students will be knowledgeable of and able to evaluate time value of money issues.

Objectives

Students will be able to:

1.1 Calculate present values and future values of a lump sums and annuities received at various points in time.

1.2 Use time value of money models to calculate bond and stock values and the returns on them.

Goal Two

Students will be effective at corporate financial management.

Outcomes

Students will be able to:

2.1 Calculate a firm's weighted average cost of capital.

2.2 Use capital budgeting techniques, including NPV, IRR, and profitability index. Students should also be able to conduct risk analysis on capital budgeting projects, such as sensitivity analysis, scenario analysis, and real options.

2.3 Evaluate how firms manage their current assets and current liability investments, or net working capital,
including the determination of the optimal investment in current assets, how to measure the portion of current assets that the firm will fund with current liabilities and how to choose the source of finding for that portion of current assets.

2.4 Evaluate how a firm's choice in the way if finances its investments affects firm value. This includes the firm's choice of raising equity or debt and the dividend payout or share buyback.

Goal Three

Students will understand basic portfolio theory including asset pricing models, implications of the efficient market hypothesis and behavioral finance.

Outcomes

Students will be able to:

3.1 Identify efficient portfolios.

3.2 Describe the assumptions behind the capital market theory the development of the CAPM.

3.3 Apply CAPM to security valuation.

3.4 Identify how efficient markets are and understand to what extent behavioral finance provides a better understanding of pricing in capital markets.

3.5 Calculate the return and risk of an individual security and a portfolio. This includes the understanding of diversification and the use the correlation coefficient to calculate risk of a portfolio. Students should also be able to calculate a rate of return using the CAPM.

Goal Four

Students will be knowledgeable of the valuation of certain asset classes.

Outcomes

Students will be able to:

4.1 Value equities using different models and the assumptions behind them.

4.2 Value different types of bonds and understand the nature of the yield curve and how the pure expectations hypothesis explains the yield curve.

4.3 Demonstrate an understanding of options terminology, the factors affecting option prices (intuition behind the Greeks), and be able to create basic strategies involving options.

Goal Five

Students will be knowledgeable about how international markets and exchange rates affect corporate and investment decisions.

Outcomes:

Students will be able to:

5.1 Demonstrate theoretical and analytical grasp of exchange rate determination and parity relationships.

5.2 Demonstrate understanding of the impact of international economic and financial market news and events on foreign exchange rates.

Goal Six

Students will be intellectually disciplined and skillful in conceptualizing, applying, analyzing, synthesizing, and/or evaluating information as a guide to analysis and decision making.

Outcomes:

Students will be able to:

6.1 Demonstrate knowledge of and critical thinking with respect to foreign exchange risk exposure management strategies based on current market information and corporate risk appetite.

6.2 Synthesize relevant and irrelevant information in a corporate finance problem.

B.S. in Health Studies Learning Goals and Outcomes 

Goal One

Enhance their health and psychological literacy and its application in business and personal decision making.

Outcome

Students will be able to:

1.1 Apply principles of preventive medicine to business and personal decision making.

1.2 Evaluate policies for improving the overall health of our population.

Goal Two

Attain a solid basis for understanding the determinants of human health and disease through active- and problem-based learning.

Outcome

Students will be able to:

2.1 Describe the determinants, interactions and outcomes of human health and disease.

2.2 Explain how psychology and emotional well-being interact with physical health and vice versa.

2.3 Establish the links between environmental change and human health and disease.

Goal Three

Gain an understanding of the systems, institutions and/or enterprises that provide and/or support health care.

Outcome

Students will be able to:

3.1 Explain how health affects society, economy and business and how these institutions affect health.

3.2 Provide examples of technologies that protect and improve human health.

Goal Four

Integrate and apply scientific knowledge across students' multidisciplinary business/arts and sciences curricula.

Outcome

Students will be able to:

4.1 Define the interdependence of the natural and social sciences in decision making for business, society and the environment.

B.S. in  Information  Design  &  Corporate  Communication  Learning Goals and Outcomes

Goal One

Students will understand foundational theories relating to information processing and learning, diversity, intercultural communication, mass media, interpersonal communication, team communication, and computer-mediated communication.

Outcomes

Students will be able to:

1.1 Explain key aspects of these foundational theories.

1.2 Apply relevant foundational theories to business communication problems and generate solutions.

Goal Two

Students will be able to use written, oral, visual, and electronic communication channels for exchanging data, information and insights.

Outcomes

Students will be able to:

2.1 Select the appropriate medium for delivering objective, concise, and focused messages in a professional manner.

2.2 Create grammatically correct material that is suitable in tone and style for each medium.

Goal Three

Students will be able to design a communication strategy, using best industry practices targeted to organizational needs for particular projects.

Outcomes

Students will be able to:

3.1 Align strategic needs with specific communication platforms capable of delivering key messages.

3.2 Identify global, political, economic and community criteria driving audience reactions to organizational communication.

Goal Four

Students will be able to apply imaginative visual, written and aural solutions to emerging technology and traditional media to assist organizations in making an appropriate impact on targeted audiences.

Outcomes

Students will be able to:

4.1 Identify a variety of communication platforms that help organizations reach their communication objectives, using new and traditional media.

4.2 Develop content for those materials that assist organizations seeking to engage their target audiences.

Goal Five

Students will be able to evaluate, design and implement Web-based interactive and social media, ensuring that they understand the personal, psychological, cultural, and business implications of these media.

Outcomes

Students will be able to:

5.1 Design and implement a fully functioning Web site, adopting generally accepted principles and best practices of user-centered design.

5.2 Identify personal, psychological, cultural, social, and business variables informing the design and use of social media.

5.3 Evaluate the use of Web-based interactive and social media.

Goal Six

To enable students to recognize, analyze and successfully respond to salient aspects of audience diversity, including cultural/demographic and cognitive factors, to design effective communication solutions.

Outcomes

Students will be able to:

6.1 Build a repertoire of approaches to understanding audience diversity, including cultural/demographic and cognitive factors.

6.2 Learn how to apply this knowledge to specific audience and user settings.

B.S. in Language, Culture, and Business Learning Goals and Outcomes 

Goal One

To communicate effectively in the language of their choosing.

Outcome

Students will be able to:

1.1 Demonstrate high-level language performance in the four skills according to ACTFL

1.2 Translate documents, including business correspondence, legal paperwork, and journalistic articles, from English to the language of their track and vice versa

1.3 Interpret business communications from English to the language of their track and vice versa.

Goal Two

To develop cultural competences in the countries where the language of their track is spoken.   

Outcome

Students will be able to:

2.1 Articulate specific connections between texts and cultural, artistic, social, and p political contexts

2.2 Identify major social, economic and political developments in the target culture through film and prose narratives

2.3 Illustrate how works in the original language reflect a larger historical, political, and social context.

Goal Three

To recognize cultural values and practices specific to business in the countries where the language of their track is spoken

Outcome

Students will be able to:

3.1 Recognize the best business practices in those countries they have studied

3.2 Describe and compare the reality of political, economic and social structures in those countries with those of the US and/or their country of origin.

3.3 Analyze the cultural factors that affect best business practices of those countries and compare them with those of the US/and or their country of origin.

B.S. in Management Learning Goals and Outcomes 

Goal One

Students will understand and apply fundamental concepts of the management discipline.

Outcomes

Students will be able to:

1.1 Demonstrate understanding of, and apply, basic concepts in organizational theory.

1.2 Demonstrate knowledge of how managers and workers function in different organizational structures.

Goal Two

Students will have a global perspective.

Outcomes

Students will be able to:

2.1 Demonstrate intercultural awareness and understanding of its impact on organizations and/or individuals.

Goal Three

Students will exhibit managerial and interpersonal competence.

Outcomes

Students will be able to:

3.1 Demonstrate the ability to be empathetic and actively listen.

3.2 Demonstrate the ability to use feedback to ensure that there is a shared understanding between sender and receiver of a message.

Goal Four

Students will think strategically.

Outcomes

Students will be able to:

4.1 Identify a business problem and its relevant stakeholders.

4.2 Develop and evaluate alternative solutions and choose the most appropriate course of action.

B.S. in Marketing Learning Goals and Outcomes 

Goal One

Consumers & Stakeholders: Marketing majors will be highly skilled in their understanding of the consumer and other exchange stakeholders

Outcomes:

Students will be able to:

1.1 Describe important customer relationship concepts (e.g., acquisition, retention, customer lifetime value)

1.2 Perform a stakeholder analysis

Goal Two

Marketing Strategy and Management: Marketing majors will be highly skilled in their understanding of marketing strategy and management.

Outcomes:

Students will be able to:

2.1 Distinguish among a marketing strategy, tactic and plan

2.2 Define a business (in which a firm is engaged) and identify marketing objectives

2.3 Describe distinctions among various types of markets (e.g., consumer, business, non-profit)

2.4 Apply proficiently various mechanisms/frameworks for serving & competing in markets (e.g., segmentation, targeting and positioning)

2.5 Analyze a market or markets, assess tradeoffs in various marketing strategies, and support a decision to select a marketing strategy

Goal Three

Branding: Marketing majors will be highly skilled in their understanding of the importance of branding.

Outcomes

Students will be able to:

3.1 Describe and apply important principles and frameworks related to the branding

Goal Four

Marketing Research and Metrics: Marketing majors will be highly skilled in their understanding of marketing research and the metrics to support decision making

Outcomes:

Students will be able to:

4.1 Express the purpose and process of marketing research

4.2 Apply quantitative methods for assessing differences among consumers, segments, markets or other important elements.

B.S. in Mathematical Sciences Learning Goals and Outcomes 

Goal One

Students will demonstrate competency in concepts and techniques of both single and multivariable calculus.

Outcomes

Students will be able to:

1.1 Be competent in differentiating multivariable functions.

1.2 Be competent in integrating multivariable functions.

1.3 Demonstrate an understanding of the concepts of infinite sequences and series, and be able to apply them in developing Taylor series.

Goal Two

Students will demonstrate competency in concepts and techniques of linear algebra.

Outcomes

Students will be able to:

2.1 Demonstrate competency in Gauss-Jordan elimination and reduced row-echelon form.

2.2 Demonstrate competency in the concepts of linear independence and basis in vector spaces.

Goal Three

Students will demonstrate competency in concepts and techniques of probability.

Outcomes

Students will be able to:

3.1 Demonstrate competency in the use of random variables. They will be able to define a probability distribution or density function and use it to determine probabilities.

3.2 Demonstrate competency in working with both single- and multivariable probability distributions.

Goal Four

Students will achieve competency in fundamental statistical concepts and techniques.

Outcomes

Students will be able to:

4.1 Demonstrate competency in the construction of both simple and multiple regression models, including analysis of the residuals, variable selection and in recognizing common pitfalls such as multicollinearity.

4.2 Demonstrate competency in the use of advanced software such as SAS, R, or SPSS to build regression models for large, multi-dimensional data sets.

4.3 Understand the concepts and choose and apply appropriate statistical methodologies, including proper statistical hypothesis testing and non-parametric methods to solve problems.

Goal Five

Students will acquire the ability to apply mathematics to real-world problems.

Outcome

Students will be able to:

5.1 Translate problem statements into mathematical formulations and apply appropriate mathematical techniques to solve applied problems.

Goal Six

Students will build competency in the interpretation and communication of results to non-mathematical audiences.

Outcome:

Students will be able to:

6.1 Produce a well-written report of a mathematically based project or problem that can be easily understood by a non-mathematical audience.

B.S. in Professional Sale Learning Goals and Outcomes

Goal One

Sales Process: Professional Sales majors will be highly skilled in understanding a salesperson's process for uncovering prospect needs, solving problems and developing solutions for customers.

Outcome

Students will be able to:

1.1 Describe the consultative, question-based sales process.

1.2 Diagnose and implement the elements required to close the sale

1.3 Describe the ethical dimensions of a professional sales role.

Goal Two

Sales Management: Professional Sales majors will be highly skilled in understanding sales management in the context of the overall marketing picture and be able to ensure that all elements of the marketing mix, including sales management, work together and leverage each other.

Outcome

Students will be able to:

2.1 Describe the sales management process for B2B and B2C situations.

2.2 Analyze sales management issues and develop effective sales management programs to improve effectiveness of a sales team.

Goal Three

Sales Strategy: Professional Sales majors will be highly skilled in analyzing an organization's business goals and developing a high level sales strategy to achieve those goals.

Outcome

Students will be able to:

3.1 Describe how to organize sales team based on the overall marketing strategy of an organization.

3.2 Describe the roles played by sales professionals and the evolution of the strategic role of sales to the present time.

Goal Four

Sales Technology: Professional Sales majors will be highly skilled in understanding the variety of software and technology that supports sales strategy.

Outcome

Students will be able to:

4.1 Analyze and map all steps in the sales cycle and their associated software and/or technology

4.2 Describe the importance of a data-driven, information-based strategic sales planning for modern sales organizations.

B.S. in Public Policy Learning Goals and Outcomes  

Goal One

Students will understand how problems are identified and placed on the public agenda.

Outcomes:

Students will be able to:

1.1 Describe a theory of problem definition and agenda setting.

1.2 Apply an analytic framework or perspective to explain how a policy area gets identified as a problem and gets placed on the public agenda.

Goal Two

Students will understand how policies are formulated and adopted.

Outcomes:

Students will be able to:

2.1 Describe a theory of policy formulation.

2.2 Describe a theory of policy adoption.

2.3 Apply an analytic framework or perspective to explain how public policies are formulated and adopted.

Goal Three

Students will understand how government policies and decisions are implemented.

Outcomes:

Students will be able to:

3.1 Describe a theory of government regulation and policy implementation.

3.2 Apply an analytic framework or perspective to explain how government policies and decisions are implemented.

Goal Four

Students will understand how government policies and decisions are formally evaluated.  

Outcomes:

Students will be able to:

4.1 Apply appropriate research designs and analytical techniques to formally evaluate how government policies and decisions work in practice.

4.2 Apply an analytical framework or perspective to assess the implications of government decisions and policies for society.

B.S. in Quantitative Economics  Learning Goals and Outcomes 

Goal One

Students will be able to use mathematical and statistical analysis methodology

Outcomes

Students will be able to:

1.1 Students will be able to use advanced, calculus-based quantitative and graphical methods to solve economic problems.

Goal Two

Students will understand the macroeconomic theory of how the economy functions.

Outcomes

Students will be able to:

2.1 Students should be able to show a proficiency with the closed economy macroeconomic model of the economy.

Goal Three

Students will understand professional level economic research

Outcomes

Students will be able to:

3.1 Be able to write a literature review based on academic research articles gathered through literature searches.

Goal Four

Students will be able to apply highly rigorous econometric methods to economic problems.

Outcomes

Students will be able to:

4.1 Collect and clean an economic data set.

4.2 Formulate and implement a highly-rigorous econometric strategy appropriate to the data set being used.

4.3 Employ econometric and quantitative skills that qualify for "STEM" designation by the U.S. Department of Education

B.S. in  Sustainability  Sciences Learning Goals and Outcomes 

Goal One

Enhance Earth and environmental science literacy and its application in business and personal decision making.

Outcomes

Students will be able to:

1.1 Explain the cycling of matter and energy through Earth's natural and human- modified systems.

1.2 Describe ways in which Earth is a complex, dynamic system of interacting rock, water, air, and life.

1.3 Provide examples of ways in which human modification of complex natural and established social systems may lead to unintended consequences.

1.4 Predict ways in which human decision making and natural systems impact one another on various time scales.

Goal Two

Incorporate active- and problem-based learning in Earth and environmental sciences via original research through the use of field and laboratory technology.

Outcomes

Students will be able to:

2.1 Design a research plan for addressing environmental problems.

2.2 Collect environmental field data using appropriate sampling protocols.

2.3 Analyze environmental samples using relevant field and laboratory instrumentation.

2.4 Interpret analytical data measured on environmental samples.

2.5 Report research findings graphically and verbally.

Goal Three

Integrate and apply scientific knowledge across students' multi-disciplinary liberal arts & sciences + business curriculum.

Outcomes

Students will be able to:

3.1 Define the interdependence of the natural sciences and social sciences in decision- making for business, society, and the environment.

3.2 Apply principles of environmental sustainability to business and personal decision making.

3.3 Evaluate proposals for moving society toward greater sustainability.