Undergraduate Programmatic Learning Outcomes

Goal 1

Demonstrate an understanding of the importance of sustainability, ethics, and social and organizational responsibility. 

Outcomes:  

1. a: Explain how businesses function to measure and maximize value for stakeholders and demonstrate insight into the situational complexity of decision-making and relationship management 

1. B: Identify and analyze the relationships among different fields of study required to address the complex challenges of sustainability, ethics, and social, organizational and legal responsibility in the context of business and other organizations  

1. C: Illustrate problems of sustainability as complex systems and interpret the varying civic roles of individuals and organizations in creating a more sustainable society, economy and environment 

Goal 2:  

Apply a set of future-focused skills 

Outcomes:  

• 2. A: Explain the changing roles, relationships, metrics, and processes that contribute to value creation in the design and conduct of business  

• 2. B: Locate, evaluate, and ethically use data and other types of information; integrate new technologies and assess their impact: formulate and solve quantitative problems across a wide array of business and other organizational contexts 

• 2. C: Develop effective learning skills; apply techniques to be self-directed learners; and synthesize and transfer learning to new and complex situations through their lives 

Goal 3:  

Expand cultural and diversity competencies 

Outcomes:  

• 3. A: Analyze and critique how organizations (including governmental, for-profit and nonprofit enterprises and institutions) and populations are affected by critical global events and problems 

• 3. B: Propose and evaluate solutions to inequalities and injustices within and across nations, societal structures and institutions, cultural groups and individuals  

• 3. C: Analyze differences in cultural practices, experiences, values and perspectives, including their own, in order to be more inclusive and effectively engage with individuals and communities from cultures other than their own 

Goal 4: 

Communicate and collaborate effectively in different settings 

Outcomes:  

• 4. A: write clearly and effectively in diverse business, societal and interpersonal contexts; use high-quality sources with a thorough understanding of their accuracy, reliability, bias and intellectual property rights  

• 4. B: Develop and deliver presentations designed to increase knowledge, foster understanding, and/ or promote change in the listeners’ attitudes, values, beliefs, or behaviors; demonstrate emotional intelligence and effective listening in interpersonal communication 

• 4. C: Collaborate productively with team members by contributing to teams, facilitating contributions from team members and productively resolving team conflicts in order to design, evaluate and implement strategies to answer questions and achieve specific goals 

Goal 5:  

Exhibit curiosity and critical analysis 

Outcomes: 

• 5. A: synthesize concepts from disciplines in business and the arts and sciences in innovative ways and demonstrate the ability to engage in divergent and convergent thinking, take risks, manage ambiguity and learn from failure  

• 5. B: Evaluate claims according to clearly identified standards; systematically explore issues or topics through the collection and analysis of appropriate evidence and formulate and defend arguments that result in logical and informed conclusions or judgements 

• 5. C: Discuss business and societal challenges that require multiple areas of knowledge and modes of inquiry, formulating questions, offering multiple solutions and considering various perspectives  

Goal One

Students will demonstrate competency in concepts and techniques of both single and multivariable calculus.

Outcomes

Students will be able to:

1.1 Be competent in differentiating multivariable functions.

1.2 Be competent in integrating multivariable functions.

1.3 Demonstrate an understanding of the concepts of infinite sequences and series, and be able to apply them in developing Taylor series.

Goal Two

Students will demonstrate competency in concepts and techniques of linear algebra.

Outcomes

Students will be able to:

2.1 Demonstrate competency in Gauss-Jordan elimination and reduced row-echelon form.

2.2 Demonstrate competency in the concepts of linear independence and basis in vector spaces.

Goal Three

Students will demonstrate competency in concepts and techniques of probability.

Outcomes

Students will be able to:

3.1 Demonstrate competency in the use of random variables. They will be able to define a probability distribution or density function and use it to determine probabilities.

3.2 Demonstrate competency in working with both single- and multivariable probability distributions.

Goal Four

Students will achieve competency in fundamental statistical concepts and techniques.

Outcomes

Students will be able to:

4.1 Demonstrate competency in the construction of both simple and multiple regression models, including analysis of the residuals, variable selection and in recognizing common pitfalls such as multicollinearity.

4.2 Demonstrate competency in the use of advanced software such as SAS, R, or SPSS to build regression models for large, multi-dimensional data sets.

4.3 Understand the concepts and choose and apply appropriate statistical methodologies, including proper statistical hypothesis testing and non-parametric methods to solve problems.

Goal Five

Students will acquire the ability to apply mathematics to real-world problems.

Outcome

Students will be able to:

5.1 Translate problem statements into mathematical formulations and apply appropriate mathematical techniques to solve applied problems.

Goal Six

Students will build competency in the interpretation and communication of results to non-mathematical audiences.

Outcomes

Students will be able to:

6.1 Produce a well-written report of a mathematically based project or problem that can be easily understood by a non-mathematical audience.

Goal Seven

Students will achieve mastery of mathematical concepts and techniques required for pursuing actuarial credentials.

Outcomes:

Students will be able to:

7.1 Pass at least one of the first two preliminary actuarial examinations (Exam P (Probability) and/or FM (Financial Mathematics).

Goal 1

Develop strong foundational programming skills in languages commonly used to implement AI algorithms and models.

Outcomes 
1.1 Define key concepts in a modern programming language.

1.2 Solve problems using strong algorithmic and logical skills.

1.3 Examine the fundamentals of both structured and object-oriented programming.

Goal 2

Learn effective methods for data collection, preprocessing, and cleaning, and understand the importance of high-quality data in AI applications.

Outcomes
2.1 Interpret and communicate statistical results in the light of the strengths and weaknesses of the tools used.

2.2 Identify the utility of business statistics in addressing a diverse range of problems from areas such as accounting, behavioral sciences, economics, finance, management, marketing.

2.3 Demonstrate a proficiency in using statistical software in R to perform statistical analyses.

Goal 3

Explore the ethical implications of AI and other technologies and develop strategies to address bias, fairness, and transparency in AI systems.

Outcomes
3.1 Analyze and address ethical concerns related to AI and other technologies to mitigate bias and ensure fairness in AI systems.

3.2 Communicate ethical concepts pertinent to AI and other technologies.

3.3 Recognize the dynamic nature of the ethical challenges arising in the context of AI and prepare students to learn and adapt to new pertinent developments throughout their careers.

Goal 4

Master the fundamental concepts and practical programming skills behind Machine Learning. Learn to develop and apply Machine Learning solutions ethically in a business context.

Outcomes 
4.1 Familiarity with machine learning fundamental concepts and techniques.

4.2 Ability to develop and evaluate a predictive regression or classification model using Python’s libraries, such as sklearn.

4.3 Familiarity with the different application domains for machine learning, including predictions based on image, text, and structured data.

4.4 Awareness of the ethical issues surrounding machine learning application development and their use in practice.

Goal 5

Illustrate the use, limitations, and ethical implications of AI in various business domains through case study analysis.

Outcomes 

5.1 Communicate how different AI models impact business outcomes.

5.2 Recognize the challenges and opportunities organizations face with adopting AI.

Goal One

Students will be able to use economic problem solving methods.

Outcomes

Students will be able to:

1.1 Use quantitative and graphical methods to solve economic problems.

Goal Two

Students will have an understanding of the macroeconomic theory of how the economy functions. 

Outcomes

Students will be able to:

2.1 Show a proficiency with the closed economy macroeconomic model of the economy.

Goal Three

Students will have an understanding of professional level economic research.

Outcomes

Students will be able to:

3.1 Write a literature review based on academic research articles gathered through literature searches.

Goal Four

Students will be able to apply econometric methods to economic problems.

Outcomes

Students will be able to:

4.1 Collect and clean an economic data set.

4.2 Formulate and implement an econometric strategy appropriate to the data set being used.

Goal One

Students will understand the role of law in business and society.

Outcomes

1.1 Critically examine the power of the law to address contemporary social problems.

1.2 Describe legal issues impacting the business landscape.

1.3 Identify opportunities for innovation/entrepreneurial thinking supported by legal principle.

Goal Two

Students will be able to improve efficiencies, reduce miscommunication and encourage thoughtful dialogue in organizations and industries.

Outcomes

2.1 Recognize the legal thought process of legal departments.

2.2 Construct questions for legal review to gain an appropriate commercial result.

2.3 Explain in lay terms the significance of requests made by legaldepartments within the business context.

Goal Three

Students will reduce risk in businesses, organizations, and societal groups through a strong foundation in business law.

Outcomes

3.1 Identify opportunities to reduce risk in businesses through legal solutions.

3.2 Evaluate legal problems encountered by those involved in the research, development, manufacture, promotion, sales and distribution of products and service.

3.3 Describe workplace laws that govern the rights of employers and employees.

Goal Four

Students will be able to apply law and legal thinking in its myriad forms.

4.1 Analyze legal textual materials, including court and agency decisions.

4.2 Articulate suggestions for improvements to laws that are true to the U.S. Constitution.

4.3 Construct business strategies that support adaptation to changing legal requirements.

Goal One

Graduates understand the nature and structure of information as a defining component of organizations.

Outcomes

Graduates will be able to:

1.1 Identify and categorize elements of data that define organizational knowledge.

1.2 Identify and model transactions and processes that produce, consume or alter organizational information.

1.3 Select, combine and order data that answers specific organizational questions.

1.4 Graduates can define and author robust models of data and relationships that are amenable to organizational evolution and protective of the information as an organizational asset.

Goal Two

Graduates understand the nature, structure and operation of programmable devices of computation and communication.

Outcomes

Graduates will be able to:

2.1 Identify and categorize data representations based upon the information and the means of capture, inspection and transformation along with the digital technology capable of storing, transmitting and transforming such data.

2.2 Graduates can determine the capacity of computing equipment to process data both in terms of functionality and volume.

2.3 Graduates can describe the hardware and software components of contemporary computers ranging from hand-held to servers to mainframes.

2.4 Graduates can explain the nature and operation of digital information storage and retrieval.

Goal Three

Graduates understand the nature, structure and creation of computer software that translates organizational policy into business operations.

Outcomes

Graduates will be able to:

3.1 Define and plan data structures using industry standard syntax and semantics.

3.2 Define and plan process/program structures using industry standard syntax and semantics.

3.3 Author programs using industry standard programming languages and software development environments.

3.4 Analyze software determining correctness of function and identify remedial actions required to achieve correctness using industry standard quality assurance and testing features.

Goal Four

Graduates understand the dynamic nature of organizational structure and operations and how to design and structure computer-based systems that maintain alignment with and enable the evolution of organizations.

Outcomes

Graduates will be able to:

4.1 Describe/design data structures and relationships that anticipate evolving system requirements by using the theory and techniques of normalization.

4.2 Design/implement software structures that compartmentalize volatile functional elements and facilitate the expansion of capacity in terms of data or functionality.

4.3 Model/design system structures that abstract organizational structures and policies generalizing operational practices and facilitating the absorption of evolving technology and changing organizational priorities.

4.4 Identify/define the elements of work required to take a systems development project from "concept to code" and then through maintenance and support.

Goal One

To understand foundational theories relating to information processing and learning, diversity, intercultural communication, mass media, interpersonal communication, team communication, and computer-mediated communication.

Outcomes

Students will be able to:

1.1 Explain key aspects of these foundational theories.

1.2 Apply relevant foundational theories to business communication problems and generate solutions.

Goal Two

To use written, oral, visual, and electronic communication channels for exchanging data, information, and insights.

Outcomes

Students will be able to:

2.1 Select the appropriate medium for delivering objective, concise, and focused messages in a professional manner.

2.2 Create grammatically correct material that is suitable in tone and style for each medium.

Goal Three

To develop knowledge of how creative industries operate.

Outcomes

Students will be able to:

3.1 Identify and describe business models and financial underpinnings of firms in the creative industries.

3.2 Define and use terms and concepts related to production or distribution in the creative industries.

Goal Four

To apply principles governing creative industries to a specific sector.

Outcomes

Students will be able to:

4.1 Assess and select effective production or distribution strategies in a creative industries sector.

4.2 Understand and critically evaluate how a specific creative industry sector has evolved, and the challenges its creative workers face.

Goal One

Offer a curriculum that allows students to gain an understanding of fundamental statistical concepts and methods needed in the solution of business problems.

Outcomes

Students will be able to:

1.1 Understand the concepts and choose and apply appropriate statistical methodologies, including proper statistical hypothesis testing and non-parametric methods to solve problems.

1.2 Choose and apply appropriate statistical methodologies, including linear regression and logistic regression to solve problems.

Goal Two

Offer a curriculum that allows students to gain an understanding of state of the art in data mining techniques, advanced statistical methods, machine learning and the design of experiments.

Outcomes

Students will be able to:

2.1 Understand and apply the concepts of market basket analysis, cluster analysis and classification techniques, including kNN, Naïve Bayes, logistic regression and decision trees in addressing business problems.

2.2 Understand and apply the concepts and methods of advanced statistical models, such as generalized linear models and survival analysis in business applications.

2.3 Understand and apply the concepts and methods of machine learning techniques, such as random forests, boosting and bagging and classification in business applications.

Goal Three

Offer a curriculum that allows students to be able to use leading statistical packages, programming languages and database management tools.

Outcomes

Students will be able to:

3.1 Use leading statistical packages such as SAS or R to solve business problems.

3.2 Understand essential database concepts and be able to use database tools, for example SQL (Structured Query Language).

3.3 Use a leading computing language, such as Python, to process data and data reporting, including visualization.

Goal Four

Offer a curriculum that allows students to communicate effectively to non-technical audiences the results and recommendations of an analysis and be able to influence business decision-making.

Outcome

Students will be able to:

4.1 Write a comprehensive report aimed at a non-technical audience summarizing the collection, analysis and interpretation of data relating to a business problem.

Goal 1

Students will understand and explain the differences between diversity, equity, inclusion, and justice.

Outcomes

1.1 Reading foundational materials related to those concepts.

1.2 Communicating in course assignments how these concepts can be applied in situations and cases.

1.3 Demonstrating the ability to develop approaches using these concepts in general and specific contexts.

Goal Two

Students will be able to work with groups and stakeholders to co-create programs around diversity, equity, inclusion and justice.

Outcomes

2.1 Creating stakeholder maps that incorporate groups and constituencies related to the environments in which the student is working.

2.2 Leading participatory-based efforts to integrate perspectives and voices to create programs.

2.3 Utilizing a stakeholder perspective and participatory framework for developing DEI approaches and gaining acceptance.

Goal Three

Students will be prepared to lead DE&I strategy within national and international organizations.

Outcomes

3.1 Analyzing situations and context for the development and implementation of DEI strategies.

3.2 Creating strategies to facilitate organizational change based on social movements and organizational behavior literature.

3.3 Using legal frameworks for aiding the developing of strategies and compliance.

3.4 Communicating the importance of a DEI framework to stakeholders.

Goal One

Ability to use Economics Problem Solving Methods

Outcomes:

1.1 Students will be able to use quantitative and graphical methods to solve economic problems.

Goal Two

Advanced Understanding of the Macroeconomic Theory of how the Economy Functions.

Outcomes:

2.1 Students should be able to show a proficiency with a closed economy macroeconomic model of the economy.

2.2 Students should be able to show a proficiency with the open economy macroeconomic model of the economy.

Goal Three

Applications of Macroeconomic Theory to Monetary Policy

3.1 Analyze monetary policy documents such as Federal Reserve statements and articles from      financial press

3.2 Use financial/ economic databases to collect macroeconomic data set.

Goal One

Students will identify cultural texts by genre/mode and differences between a range of cultural texts.

Outcomes

Students will be able to:

1.1 Isolate elements from cultural texts and interpret them

1.2 Make an argument about a text's meaning and sustain that argument through critical analysis

Goal Two

Students will be able to analyze how cultural texts critique, imagine, and influence human experience.

Outcomes

Students will be able to:

2.1 Recognize the political, social, and historical significance of cultural texts

2.2 Describe the ways that a political/social/historical context can inform how we read, understand, and interpret a text

Goal Three

Students will be able to produce creative work in a specific genre/mode.

Outcomes

Students will be able to:

3.1 Produce process-based creative work informed by theoretical or creative models

3.2 Produce creative work that satisfies the requirements of genre or mode

Goal Four

Students will understand the principles of writing and composition.

Outcomes

Students will be able to:

4.1 Identify and use fundamental rhetorical concepts including thesis, argument, audience, purpose, and/or context

4.2 Write a thesis-driven paper with appropriate diction, style, mechanics

4.3 Conduct research that illustrates an understanding of primary, secondary, scholarly and/or popular sources

Goal One

Students will be knowledgeable of and able to evaluate time value of money issues.

Objectives

Students will be able to:

1.1 Calculate present values and future values of a lump sums and annuities received at various points in time.

1.2 Use time value of money models to calculate bond and stock values and the returns on them.

Goal Two

Students will be effective at corporate financial management.

Outcomes

Students will be able to:

2.1 Calculate a firm's weighted average cost of capital.

2.2 Use capital budgeting techniques, including NPV, IRR, and profitability index. Students should also be able to conduct risk analysis on capital budgeting projects, such as sensitivity analysis, scenario analysis, and real options.

2.3 Evaluate how firms manage their current assets and current liability investments, or net working capital,
including the determination of the optimal investment in current assets, how to measure the portion of current assets that the firm will fund with current liabilities and how to choose the source of finding for that portion of current assets.

2.4 Evaluate how a firm's choice in the way it finances its investments affects firm value. This includes the firm's choice of raising equity or debt and the dividend payout or share buyback.

Goal Three

Students will understand basic portfolio theory including asset pricing models, implications of the efficient market hypothesis and behavioral finance.

Outcomes

Students will be able to:

3.1 Identify efficient portfolios.

3.2 Describe the assumptions behind the capital market theory the development of the CAPM.

3.3 Apply CAPM to security valuation.

3.4 Identify how efficient markets are and understand to what extent behavioral finance provides a better understanding of pricing in capital markets.

3.5 Calculate the return and risk of an individual security and a portfolio. This includes the understanding of diversification and the use the correlation coefficient to calculate risk of a portfolio. Students should also be able to calculate a rate of return using the CAPM.

Goal Four

Students will be knowledgeable of the valuation of certain asset classes.

Outcomes

Students will be able to:

4.1 Value equities using different models and the assumptions behind them.

4.2 Value different types of bonds and understand the nature of the yield curve and how the pure expectations hypothesis explains the yield curve.

4.3 Demonstrate an understanding of options terminology, the factors affecting option prices (intuition behind the Greeks), and be able to create basic strategies involving options.

Goal Five

Students will be knowledgeable about how international markets and exchange rates affect corporate and investment decisions.

Outcomes:

Students will be able to:

5.1 Demonstrate theoretical and analytical grasp of exchange rate determination and parity relationships.

5.2 Demonstrate understanding of the impact of international economic and financial market news and events on foreign exchange rates.

Goal Six

Students will be intellectually disciplined and skillful in conceptualizing, applying, analyzing, synthesizing, and/or evaluating information as a guide to analysis and decision making.

Outcomes:

Students will be able to:

6.1 Demonstrate knowledge of and critical thinking with respect to foreign exchange risk exposure management strategies based on current market information and corporate risk appetite.

6.2 Synthesize relevant and irrelevant information in a corporate finance problem.

Goal One:

Provide students with the knowledge to understand the role of technology in improving efficiencies and enabling innovations in financial services

Outcomes:

1.1 Define the various types of financial markets and securities traded in these markets

1.2 Identify the roles of participants and intermediaries in financial markets, including entities such as corporations, commercial banks, investment banks, governments, retail and institutional investors, market makers, analysts, rating agencies and regulators.

1.3 Explain corporate financial statements and financial decision making

1.4 Analyze the data needs related to real world problems and express them in a conceptual model

Goal Two:

Prepare students with the knowledge and skills to apply computer programming to solve financial problems

Outcomes:

2.1 Retrieve and analyze data relevant to business and financial decisions using computer               programming skills

2.2 Explain machine learning and its role in data exploration and analysis

2.3 Define decentralized finance and the role of technology related innovations in disrupting             financial services

2.4 Convert unstructured data into a usable format via computer programming and apply Natural Language Processing techniques to identify investable signals

Goal Three:

Inspire students to innovate and become entrepreneurs using FinTech

Outcomes

3.1 Develop a high-level (business model, revenue model, non-financial, non-technical) idea for a FinTech startup and present this idea from a business and tech perspective

3.2 Evaluate the competitive advantages and business model innovations in the FinTech industry

3.3 Describe the interdisciplinary nature of FinTech

Goal One

Enhance their health and psychological literacy and its application in business and personal decision making.

Outcome

Students will be able to:

1.1 Apply principles of preventive medicine to business and personal decision making.

1.2 Evaluate policies for improving the overall health of our population.

Goal Two

Attain a solid basis for understanding the determinants of human health and disease through active- and problem-based learning.

Outcome

Students will be able to:

2.1 Describe the determinants, interactions and outcomes of human health and disease.

2.2 Explain how psychology and emotional well-being interact with physical health and vice versa.

2.3 Establish the links between environmental change and human health and disease.

Goal Three

Gain an understanding of the systems, institutions and/or enterprises that provide and/or support health care.

Outcome

Students will be able to:

3.1 Explain how health affects society, economy and business and how these institutions affect health.

3.2 Provide examples of technologies that protect and improve human health.

Goal Four

Integrate and apply scientific knowledge across students' multidisciplinary business/arts and sciences curricula.

Outcome

Students will be able to:

4.1 Define the interdependence of the natural and social sciences in decision making for business, society and the environment.

Goal One

Be knowledgeable of important historical issues and problems in the students' area of concentration

Outcome

Students will be able to:

1.1 Identify important historical issues and problems related to the course.

Goal Two

Be effective communicators.

Outcomes

Students will be able to:

2.1 Present written and verbal information in an organized and concise manner, with ideas clearly stated.

2.2 Deliver an effective presentation utilizing appropriate technology.

Goal Three

Think analytically.

Outcome

Students will be able to:

3.1 Demonstrate the ability to integrate, synthesize, and apply various types of historical information to arrive at reasoned conclusions.

Goal Four

Be capable of reading, analyzing and interpreting different forms of primary and secondary documents

Outcome

Students will be able to:

4.1 Produce oral/written work that demonstrates proficiency in the use of primary and secondary documents.

Goal Five

Be ethical and socially responsible

Outcome

Students will be able to:

5.1 Recognize and articulate the ethical issues embedded in historical problems.

Goal Six

Have a national and/or global perspective.

Outcome

Students will be able to:

6.1 Incorporates an understanding of the national and/or global dimensions of issues through historical examples.

Goal One

Students will be creative thinkers and problem solvers

Outcomes
 Students will be able to:

1.1 Use design and communication methods and tools to define and investigate a problem

1.2 Design innovative and creative solutions for real world problems

 Goal Two
 Students will be effective communicators and team members

Outcomes
 Students will be able to:

2.1 Communicate effectively with stakeholders

2.2 Critically evaluate research, write reports, and deliver presentations

2.3 Collaborate successfully with a team to plan and execute a team project 
  

Goal Three
 Students will be ethical and inclusive decision-makers

Outcomes
 Students will be able to:

3.1 Recognize, understand and analyze ethical considerations in XD and in business

3.2 Communicate the value of diverse and intercultural perspectives in XD and in business

3.3 Articulate the impact of technology and mediated communication in XD in business

Goal One

Understand regulatory and professional standards and apply appropriately.

Outcomes

1.1 Identify the relevant authoritative guidance needed to address a business case or situation.

1.2 Interpret the guidance.

1.3 Apply the guidance appropriately to the case.

Goal Two

Document operations and information components of business processes.

Outcomes

2.1 Document operations and information components of business processes.

2.2 Identify relevant issues in a business case.

2.3 Evaluate solution(s).

2.4 Support a recommended solution.

Goal Three

Effectively use technology to conduct research, to collect and analyze

Outcomes

3.1 Demonstrate competence in data analytics techniques.

3.2 Demonstrate ability to adapt to emerging technologies.

Goal One

Our students will have an understanding of globalization and its implications.

Outcomes

Students will be able to:

1.1 Describe the meaning of globalization in the contemporary world.

1.2 Analyze the political, economic and cultural implications of globalization on individual countries and their interactions with other countries.

Goal Two

Our students will have an understanding of political and governmental institutions and processes in a global context.

Outcomes

Students will be able to:
2.1. Apply an analytic framework or perspective to explain how political/governmental institutions and processes work in practice.

2.2. Apply an analytical framework or perspective to evaluate the consequences or implications of political outcomes for society.

Goal Three

Our students will have an understanding of how people in various cultures interact and communicate with each other and across other cultures.

Outcomes

Students will be able to:

3.1 Describe a frame of thinking that people use to experience new and different cultures.

3.2 Describe the complex cultural dimensions at play in global and local situations and conflicts.

Goal Four

Our students will have an understanding of the interrelationships between geography and culture, politics and economy.

Outcome

Students will be able to:

4.1 Apply an analytic framework or perspective to explain the ways in which attributes of location and geography underlie economic and political realities around the world.

Goal One

To communicate effectively in the language of their choosing.

Outcome

Students will be able to:

1.1 Demonstrate high-level language performance in the four skills according to ACTFL

1.2 Translate documents, including business correspondence, legal paperwork, and journalistic articles, from English to the language of their track and vice versa

1.3 Interpret business communications from English to the language of their track and vice versa.

Goal Two

To develop cultural competences in the countries where the language of their track is spoken.   

Outcome

Students will be able to:

2.1 Articulate specific connections between texts and cultural, artistic, social, and political contexts

2.2 Identify major social, economic and political developments in the target culture through film and prose narratives

2.3 Illustrate how works in the original language reflect a larger historical, political, and social context.

Goal Three

To recognize cultural values and practices specific to business in the countries where the language of their track is spoken

Outcome

Students will be able to:

3.1 Recognize the best business practices in those countries they have studied

3.2 Describe and compare the reality of political, economic and social structures in those countries with those of the US and/or their country of origin.

3.3 Analyze the cultural factors that affect best business practices of those countries and compare them with those of the US/and or their country of origin.

Goal One

Be knowledgeable of important issues, problems and questions in their concentration

Outcome

Students will be able to:

1.1 Identify important issues, problems and questions in their concentration

Goal Two

Be effective communicators

Outcome

Students will be able to:

2.1 Present written information in a clear and concise manner, with ideas clearly stated

Goal Three

Think analytically

Outcome

Students will be able to:

3.1 Demonstrate ability to synthesize and apply various types of information to arrive at reasoned conclusions

Goal Four

Be capable of reading, analyzing and interpreting secondary and primary documents

Outcome

Students will be able to:

4.1 Produce written work that demonstrates proficiency in the use of secondary and primary documents

Goal One

Students will understand and apply fundamental concepts of the management discipline.

Outcomes

Students will be able to:

1.1 Demonstrate understanding of, and apply, basic concepts in organizational theory.

1.2 Demonstrate knowledge of how managers and workers function in different organizational structures.

Goal Two

Students will have a global perspective.

Outcomes

Students will be able to:

2.1 Demonstrate intercultural awareness and understanding of its impact on organizations and/or individuals.

Goal Three

Students will exhibit managerial and interpersonal competence.

Outcomes

Students will be able to:

3.1 Demonstrate the ability to be empathetic and actively listen.

3.2 Demonstrate the ability to use feedback to ensure that there is a shared understanding between sender and receiver of a message.

Goal Four

Students will think strategically.

Outcomes

Students will be able to:

4.1 Identify a business problem and its relevant stakeholders.

4.2 Develop and evaluate alternative solutions and choose the most appropriate course of action.

Goal One

Consumers & Stakeholders: Marketing majors will be highly skilled in their understanding of the consumer and other exchange stakeholders

Outcomes:

Students will be able to:

1.1 Describe important customer relationship concepts (e.g., acquisition, retention, customer lifetime value)

1.2 Perform a stakeholder analysis

Goal Two

Marketing Strategy and Management: Marketing majors will be highly skilled in their understanding of marketing strategy and management.

Outcomes:

Students will be able to:

2.1 Distinguish among a marketing strategy, tactic and plan

2.2 Define a business (in which a firm is engaged) and identify marketing objectives

2.3 Describe distinctions among various types of markets (e.g., consumer, business, non-profit)

2.4 Apply proficiently various mechanisms/frameworks for serving & competing in markets (e.g., segmentation, targeting and positioning)

2.5 Analyze a market or markets, assess tradeoffs in various marketing strategies, and support a decision to select a marketing strategy

Goal Three

Branding: Marketing majors will be highly skilled in their understanding of the importance of branding.

Outcomes

Students will be able to:

3.1 Describe and apply important principles and frameworks related to the branding

Goal Four

Marketing Research and Metrics: Marketing majors will be highly skilled in their understanding of marketing research and the metrics to support decision making

Outcomes:

Students will be able to:

4.1 Express the purpose and process of marketing research

4.2 Apply quantitative methods for assessing differences among consumers, segments, markets or other important elements.

Goal One

Students will demonstrate competency in concepts and techniques of both single and multivariable calculus.

Outcomes

Students will be able to:

1.1 Be competent in differentiating multivariable functions.

1.2 Be competent in integrating multivariable functions.

1.3 Demonstrate an understanding of the concepts of infinite sequences and series, and be able to apply them in developing Taylor series.

Goal Two

Students will demonstrate competency in concepts and techniques of linear algebra.

Outcomes

Students will be able to:

2.1 Demonstrate competency in Gauss-Jordan elimination and reduced row-echelon form.

2.2 Demonstrate competency in the concepts of linear independence and basis in vector spaces.

Goal Three

Students will demonstrate competency in concepts and techniques of probability.

Outcomes

Students will be able to:

3.1 Demonstrate competency in the use of random variables. They will be able to define a probability distribution or density function and use it to determine probabilities.

3.2 Demonstrate competency in working with both single- and multivariable probability distributions.

Goal Four

Students will achieve competency in fundamental statistical concepts and techniques.

Outcomes

Students will be able to:

4.1 Demonstrate competency in the construction of both simple and multiple regression models, including analysis of the residuals, variable selection and in recognizing common pitfalls such as multicollinearity.

4.2 Demonstrate competency in the use of advanced software such as SAS, R, or SPSS to build regression models for large, multi-dimensional data sets.

4.3 Understand the concepts and choose and apply appropriate statistical methodologies, including proper statistical hypothesis testing and non-parametric methods to solve problems.

Goal Five

Students will acquire the ability to apply mathematics to real-world problems.

Outcome

Students will be able to:

5.1 Translate problem statements into mathematical formulations and apply appropriate mathematical techniques to solve applied problems.

Goal Six

Students will build competency in the interpretation and communication of results to non-mathematical audiences.

Outcome:

Students will be able to:

6.1 Produce a well-written report of a mathematically based project or problem that can be easily understood by a non-mathematical audience.

Goal One

To be critical analysts of media texts and practices.

Outcomes

Students will be able to:  

1.1 Identify key media texts and applicable theories for analysis

1.2 Assess critically and synthesize media theories and/or practices

Goal Two

To be conversant in the terminology of a media-related field.

Outcomes

Students will be able to:

2.1 Define and employ the terms used by media producers, industries, and analysts.

2.2 Evaluate the language, cultural codes, and rhetoric used by media producers, industries, and analysts.

Goal Three

To be knowledgeable about the theoretical and creative principles underlying media practices and/or industry decision-making.

Outcomes

Students will be able to:

3.1 Demonstrate knowledge of specific theories and principles behind production choices and/or industry decision-making.

3.2 Assess the effectiveness of how a creative work communicates with its intended audiences in the context of the standard practices and principles of a creative sector.

Goal Four

To be proficient within a specific area of media production.

Outcomes:

Students will be able to:

4.1 Illustrate knowledge of a set of medium-specific technical skills.

4.2 Assess the logic and media theory behind one's own creative production.

Goal One

Understand philosophy and philosophical thinking

Outcomes

Students will be able to:

1.1 Command of the basic fields of philosophy

1.2 Understand what philosophical thinking is, and how to use it

1.3 Appreciate how philosophical engagement can improve our lives and our world

Goal Two

Think analytically and creatively

Outcomes

Students will be able to:

2.1 Recognize, understand, and critically evaluate complex arguments

2.2 Articulate and defend their own points of view

Goal Three

Communicate effectively

Outcomes

Students will be able to:

3.1 Express complex ideas clearly, cogently, and concisely

3.2 Defend their views in oral and written contexts

Goal Four

Apply their knowledge and skills

Outcomes

Students will be able to:

4.1 See the relevance of philosophical thinking to issues in the broader world, including the business world

4.2 Apply their analytical and communication skills to these issues

Goal Five

Engage ethically

Outcomes

Students will be able to:

5.1 Engage in rational and civil discourse about difficult and emotionally laden topics in a respectful manner

5.2 Recognize ethical issues in life and work, and will be able to make thoughtful and responsible decisions in light of them.

Goal One

Sales Process: Professional Sales majors will be highly skilled in understanding a salesperson's process for uncovering prospect needs, solving problems and developing solutions for customers.

Outcome

Students will be able to:

1.1 Describe the consultative, question-based sales process.

1.2 Diagnose and implement the elements required to close the sale

1.3 Describe the ethical dimensions of a professional sales role.

Goal Two

Sales Management: Professional Sales majors will be highly skilled in understanding sales management in the context of the overall marketing picture and be able to ensure that all elements of the marketing mix, including sales management, work together and leverage each other.

Outcome

Students will be able to:

2.1 Describe the sales management process for B2B and B2C situations.

2.2 Analyze sales management issues and develop effective sales management programs to improve effectiveness of a sales team.

Goal Three

Sales Strategy: Professional Sales majors will be highly skilled in analyzing an organization's business goals and developing a high level sales strategy to achieve those goals.

Outcome

Students will be able to:

3.1 Describe how to organize sales team based on the overall marketing strategy of an organization.

3.2 Describe the roles played by sales professionals and the evolution of the strategic role of sales to the present time.

Goal Four

Sales Technology: Professional Sales majors will be highly skilled in understanding the variety of software and technology that supports sales strategy.

Outcome

Students will be able to:

4.1 Analyze and map all steps in the sales cycle and their associated software and/or technology

4.2 Describe the importance of a data-driven, information-based strategic sales planning for modern sales organizations.

Goal One

Knowledge Base

Outcome

1.1 Describe key concepts, principles, and overarching themes in psychology

1.2 Develop a working knowledge of psychology's content domains

1.3 Describe the applications of psychology

Goal Two

Scientific inquiry & critical thinking

Outcome

2.1 Use scientific reasoning to interpret psychological phenomena

2.2 Demonstrate psychology information literacy

2.3 Engage in innovative and integrative thinking and problem solving

2.4 Interpret, design, and conduct basic psychological research

2.5 Incorporate sociocultural factors in scientific inquiry

Goal Three

Ethical and social responsibility in a diverse world

Outcome

3.1 Apply ethical standards to evaluate psychological science and practice

3.2 Build and enhance interpersonal relationships

3.3 Adopt values that build community at local, national, and global levels

Goal Four

Communication

Outcome

4.1 Demonstrate effective writing for different purposes

4.2 Exhibit effective presentation skills for different purposes

4.3 Interact effectively with others

Goal Five

Professional Development

Outcome

5.1 Apply psychological content and skills to career goals

5.2 Exhibit self-efficacy and self-regulation

5.3 Refine project-management skills

5.4 Enhance teamwork capacity

5.5 Develop meaningful professional direction for life after graduation

Goal One

Students will understand how problems are identified and placed on the public agenda.

Outcomes:

Students will be able to:

1.1 Describe a theory of problem definition and agenda setting.

1.2 Apply an analytic framework or perspective to explain how a policy area gets identified as a problem and gets placed on the public agenda.

Goal Two

Students will understand how policies are formulated and adopted.

Outcomes:

Students will be able to:

2.1 Describe a theory of policy formulation.

2.2 Describe a theory of policy adoption.

2.3 Apply an analytic framework or perspective to explain how public policies are formulated and adopted.

Goal Three

Students will understand how government policies and decisions are implemented.

Outcomes:

Students will be able to:

3.1 Describe a theory of government regulation and policy implementation.

3.2 Apply an analytic framework or perspective to explain how government policies and decisions are implemented.

Goal Four

Students will understand how government policies and decisions are formally evaluated.  

Outcomes:

Students will be able to:

4.1 Apply appropriate research designs and analytical techniques to formally evaluate how government policies and decisions work in practice.

4.2 Apply an analytical framework or perspective to assess the implications of government decisions and policies for society.

Goal One

Students will be able to use mathematical and statistical analysis methodology

Outcomes

Students will be able to:

1.1 Students will be able to use advanced, calculus-based quantitative and graphical methods to solve economic problems.

Goal Two

Students will understand the macroeconomic theory of how the economy functions.

Outcomes

Students will be able to:

2.1 Students should be able to show a proficiency with the closed economy macroeconomic model of the economy.

Goal Three

Students will understand professional level economic research

Outcomes

Students will be able to:

3.1 Be able to write a literature review based on academic research articles gathered through literature searches.

Goal Four

Students will be able to apply highly rigorous econometric methods to economic problems.

Outcomes

Students will be able to:

4.1 Collect and clean an economic data set.

4.2 Formulate and implement a highly-rigorous econometric strategy appropriate to the data set being used.

4.3 Employ econometric and quantitative skills that qualify for "STEM" designation by the U.S. Department of Education

Goal One

Enhance Earth and environmental science literacy and its application in business and personal decision making.

Outcomes

Students will be able to:

1.1 Explain the cycling of matter and energy through Earth's natural and human- modified systems.

1.2 Describe ways in which Earth is a complex, dynamic system of interacting rock, water, air, and life.

1.3 Provide examples of ways in which human modification of complex natural and established social systems may lead to unintended consequences.

1.4 Predict ways in which human decision making and natural systems impact one another on various time scales.

Goal Two

Incorporate active- and problem-based learning in Earth and environmental sciences via original research through the use of field and laboratory technology.

Outcomes

Students will be able to:

2.1 Design a research plan for addressing environmental problems.

2.2 Collect environmental field data using appropriate sampling protocols.

2.3 Analyze environmental samples using relevant field and laboratory instrumentation.

2.4 Interpret analytical data measured on environmental samples.

2.5 Report research findings graphically and verbally.

Goal Three

Integrate and apply scientific knowledge across students' multi-disciplinary liberal arts & sciences + business curriculum.

Outcomes

Students will be able to:

3.1 Define the interdependence of the natural sciences and social sciences in decision- making for business, society, and the environment.

3.2 Apply principles of environmental sustainability to business and personal decision making.

3.3 Evaluate proposals for moving society toward greater sustainability.