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Academics

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Marketing

Bentley students work directly with the marketing departments at some of the world's most well-known brands. As a Marketing major, you can support marketing research and strategic planning efforts for leading global organizations. In the classroom, you’ll learn the basics: advertising and promotion, analytics, market research, social media strategy, product development and more. Then you’ll work alongside our corporate partners to get resume-building experience.

With a solid backing in business education, you’ll be prepared to launch campaigns—and your career. About half of Fortune 500 CEOs started in marketing or sales.

Bentley by the Numbers

$62K

Median Salary

Bentley University CareerEdge

98%

Job Placement Rate

Bentley University CareerEdge

97%

of students complete at least one internship

BENTLEY UNIVERSITY INSTITUTIONAL RESEARCH

Explore our Marketing degree

Finding fashion and freedom in Florence

Growing up, Emily Larson ’20 dreamed of traveling to Italy. The food. The fashion. The history and architecture. A chance to visit a place connected to her heritage and important to her family. She never thought a business university would help make that dream come true, until Bentley did just that.

Read Her Story

Creating value through marketing

Marketing Professor Ian Cross teaches about cutting-edge marketing tools, techniques, and intellectual capital. Here, he talks about the field of marketing, the importance of branding and social media marketing, and creating business value through consulting.

Read His Story

Connect with Bentley marketing faculty

Alizay Maniya
My Marketing major is a way for me to leverage my creative and analytical skills. It allows me to work with numbers but still express my creative and artistic side.
Alizay Maniya
Class of 2019

See where a degree in Marketing from Bentley can take you

Companies that Hire our Graduates

Your path to success starts here