Bentley students work directly with the marketing departments at some of the world's most well-known brands. As a Marketing major, you can support marketing research and strategic planning efforts for leading global organizations. In the classroom, you’ll learn the basics: advertising and promotion, analytics, market research, social media strategy, product development and more. Then you’ll work alongside our corporate partners to get resume-building experience.
With a solid backing in business education, you’ll be prepared to launch campaigns—and your career. About half of Fortune 500 CEOs started in marketing or sales.
Bentley by the Numbers
$68K
Median Starting Salary
Bentley University CareerEdge
99%
Job Placement Rate
Bentley University CareerEdge
87%
of students complete at least one internship
BENTLEY UNIVERSITY INSTITUTIONAL RESEARCH
Explore our Marketing degree
class spotlight
Luxury Marketing (MK 346)
Luxury brands are one of the fastest-growing areas of global business. This course is designed to provide participants with the theoretical knowledge and practical skills required to succeed in the marketing and management of complex, luxury brands. It develops an appreciation of how luxury brands have evolved over time and place, and introduces the material, symbolic and experiential dimensions of luxury. Building upon the principles of creating and developing luxury brands the course explores a range of premium industries including fashion, perfume, jewelry, the finest hotels and exclusive clubs, yachts and high-end automobiles.
Finding fashion and freedom in Florence
Growing up, Emily Larson ’20 dreamed of traveling to Italy. The food. The fashion. The history and architecture. A chance to visit a place connected to her heritage and important to her family. She never thought a business university would help make that dream come true, until Bentley did just that.
Creating value through marketing
Marketing Professor Ian Cross teaches about cutting-edge marketing tools, techniques, and intellectual capital. Here, he talks about the field of marketing, the importance of branding and social media marketing, and creating business value through consulting.
Connect with Bentley marketing faculty
See where a degree in Marketing from Bentley can take you
Companies that Hire our Graduates
