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Bentley students work directly with the marketing departments at some of the world's most well-known brands. As a Marketing major, you can support marketing research and strategic planning efforts for leading global organizations. In the classroom, you’ll learn the basics: advertising and promotion, analytics, market research, social media strategy, product development and more. Then you’ll work alongside our corporate partners to get resume-building experience.

With a solid backing in business education, you’ll be prepared to launch campaigns—and your career. About half of Fortune 500 CEOs started in marketing or sales.

by the Numbers


Marketing Average Starting Salary

Bentley University CareerEdge


Marketing Job Placement Rate

Bentley University CareerEdge


of students complete at least one internship

Bentley University Institutional Research

Explore our Marketing degree

class spotlight

Luxury Marketing (MK 346)

Luxury brands are one of the fastest-growing areas of global business. This course is designed to provide participants with the theoretical knowledge and practical skills required to succeed in the marketing and management of complex, luxury brands. It develops an appreciation of how luxury brands have evolved over time and place, and introduces the material, symbolic and experiential dimensions of luxury. Building upon the principles of creating and developing luxury brands the course explores a range of premium industries including fashion, perfume, jewelry, the finest hotels and exclusive clubs, yachts and high-end automobiles.

Finding fashion and freedom in Florence

Growing up, Emily Larson ’20 dreamed of traveling to Italy. The food. The fashion. The history and architecture. A chance to visit a place connected to her heritage and important to her family. She never thought a business university would help make that dream come true, until Bentley did just that.

Read Her Story

Creating value through marketing

Marketing Professor Ian Cross teaches about cutting-edge marketing tools, techniques, and intellectual capital. Here, he talks about the field of marketing, the importance of branding and social media marketing, and creating business value through consulting.

Read His Story

Connect with Bentley marketing faculty

Alizay Maniya
My Marketing major is a way for me to leverage my creative and analytical skills. It allows me to work with numbers but still express my creative and artistic side.
Alizay Maniya

See where a degree in Marketing from Bentley can take you

Companies that Hire our Graduates

Your path to success starts here