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students at center for marketing technology

Marketing

Our students don’t study major brands, like Apple and Converse. They work with them.

Bentley students work directly with the marketing departments at some of the world's most well-known brands through our Center for Marketing Technology.

As a Marketing major, you can support marketing research and strategic planning efforts for leading global organizations. In the classroom, you’ll learn the basics: advertising and promotion, analytics, market research, social media strategy, product development and more. Then you’ll work alongside our corporate partners to get resume-building experience.

With a solid backing in business education, you’ll be prepared to launch campaigns—and your career. About half of Fortune 500 CEOs started in marketing or sales.

Marketing Degree by the Numbers

$59K

Median Salary

Bentley Institutional Research

96.8%

Job Placement Rate

Bentley Institutional Research

7.4%

Industry Growth

Bureau Labor Statistics

Finding fashion and freedom in Florence

Growing up, Emily Larson ’20 dreamed of traveling to Italy. The food. The fashion. The history and architecture. A chance to visit a place connected to her heritage and important to her family. She never thought a business university would help make that dream come true, until Bentley did just that.

Read Her Story

Creating value through marketing

As the director of the Center for Marketing Technology at Bentley, Professor Ian Cross teaches about cutting-edge marketing tools, techniques, and intellectual capital. Here, he talks about the field of marketing, the importance of branding and social media marketing, and creating business value through consulting.

Read His Story

Connect with Bentley marketing faculty

Alizay Maniya
My Marketing major is a way for me to leverage my creative and analytical skills. It allows me to work with numbers but still express my creative and artistic side.
Alizay Maniya
Class of 2019

Explore our Marketing degree

Companies that Hire our Graduates
Rankings and Distinctions

1%

Top Ranked Major

College Factual

#1

Career Services and Internship Opportunities

Princeton Review

#4

Best College for Business Majors

Money Magazine

Your path to success starts here