Bentley students work directly with the marketing departments at some of the world's most well-known brands through our Center for Marketing Technology.
As a Marketing major, you can support marketing research and strategic planning efforts for leading global organizations. In the classroom, you’ll learn the basics: advertising and promotion, analytics, market research, social media strategy, product development and more. Then you’ll work alongside our corporate partners to get resume-building experience.
With a solid backing in business education, you’ll be prepared to launch campaigns—and your career. About half of Fortune 500 CEOs started in marketing or sales.
$59K
Median Salary
Bentley Institutional Research
96.8%
Job Placement Rate
Bentley Institutional Research
7.4%
Industry Growth
Bureau Labor Statistics
Finding fashion and freedom in Florence
Growing up, Emily Larson ’20 dreamed of traveling to Italy. The food. The fashion. The history and architecture. A chance to visit a place connected to her heritage and important to her family. She never thought a business university would help make that dream come true, until Bentley did just that.
Creating value through marketing
As the director of the Center for Marketing Technology at Bentley, Professor Ian Cross teaches about cutting-edge marketing tools, techniques, and intellectual capital. Here, he talks about the field of marketing, the importance of branding and social media marketing, and creating business value through consulting.
Connect with Bentley marketing faculty
Explore our Marketing degree
1%
Top Ranked Major
College Factual
#1
Career Services and Internship Opportunities
Princeton Review
#4
Best College for Business Majors
Money Magazine